How do small companies do publicity? What are the ways for small companies to invest and promote themselves? ?
If you rent an office building in a bad location, it is not famous, or it is simply an office converted from a residential building, then it is bound to be difficult to promote the enterprise. At this time, you must do what you can. It's ok to spend a little money on advertising tofu in the newspaper for a few days, but you can never expect it to have much effect. At the beginning of your business, you must mobilize the salesmen to go out with you. ? You should prepare your business card, bring samples of the products you handle, and go to all the units that may become your customers by region and industry as far as possible. When introducing your company and products to others, you must be generous, neat, polite and articulate (never blush and condescend). Remember to exchange business cards and put away the exchanged business cards. With the distribution and accumulation of business cards, your customer base is formed. Of course, running customers should also talk about skills. In order to reduce rudeness and the trouble of entering the door, you'd better call in advance. If it is best to introduce it through an acquaintance, even a boiler worker in that enterprise may know the person in charge of the corresponding department. ? If you want to be understood, you'd better get to know others first. As an operator, you must buy the phone book and business directory of the year. Pay attention to advertisements when reading newspapers, and copy down the addresses, telephone numbers, faxes and websites you think are useful. The same is true when walking in the street. You should use the sharp eyes of the operator to search for anything useful. You should pay attention to the advertisements on street signs and the useful contents on the advertising vests that people support. You have to visit various exhibitions, pretend to be very interested in each other's products, ask for business cards and printed materials, filter out useful information for you, and then send faxes, emails, phone calls and contacts one by one according to the information. In fact, what you send out is the content in the same format that you have prepared, that is, introducing your company and the products you operate. Besides, it will never take more than a few days. Ten copies will be enough. In this way, you have more than 200 potential customers a year, even if the success rate is only 10%, year after year, plus repeat customers, it is extremely difficult. ? There are many ways to let everyone know. You can hang banners outside the office window, make signboards outside the building, set up light boxes, and give small gifts that are extremely cheap but have your advertisements. If you have a pickup truck, you can't let it go. Just put up your slogan. ? When you try your best and use all or more of the above methods, I believe the phone in your office will always ring happily. In order to avoid busy business and no answer, it is necessary to record the phone. In this way, you will be watertight. ? Next, what you have to do is not to be afraid that others will not understand you. You must work hard on the quality of products and services. As the saying goes, people are afraid of famous pigs and strong ones. At that time, your reputation was far-reaching, and many people picked on you. ? As we all know, advertising plays an important role in shaping corporate image and improving product awareness. "Advertising is not everything, but it is also inseparable." So CCTV's annual advertising bidding is always so lively. But that's just the patent of big companies. Most of our small and medium-sized enterprises can only watch others spend a lot of money, secretly admire their courage and lament their powerlessness. As we all know, it is almost ineffective for enterprises to spend less than10 million on CCTV advertising. However, tens of millions of advertising fees are not affordable for every enterprise. So many small and medium-sized enterprises can only choose advertising methods that are more suitable for their own time. In fact, advertisements of large enterprises cost money, and advertisements of small enterprises can better reflect their value. If you don't believe me, you can just find an amateur to shoot an advertisement, spend 30 million yuan on CCTV, and cooperate with the local media to promote it. The effect will not be worse than those large-scale advertisements. ? Advertising for small and medium-sized enterprises should be done, and it should be done in detail. In addition to mass media advertising, there is another form of advertising that cannot be underestimated. That's a multimedia advertisement. Enterprises advertise by planning and making multimedia. Corporate promotional videos are not just as simple as shooting and making a set of CDs. The ultimate goal of making promotional videos is to spread corporate image and sell products. It not only requires exquisite pictures and vivid contents, but also requires the unity of corporate image and product characteristics. This kind of multimedia propaganda film has the characteristics of small investment, strong audience pertinence and flexible broadcast location. ? There are two main types of corporate promotional films, one is corporate image film, and the other is direct product film. Corporate propaganda film is mainly to integrate corporate resources, unify corporate image and transmit corporate information. It can promote the audience's understanding of the enterprise, enhance trust and bring business opportunities. The direct selling films of products mainly show the production process of products intuitively and vividly through on-site recording and three-dimensional animation, highlighting the functional characteristics and usage methods of products. So that consumers or distributors can have a deeper understanding of products and create a good sales environment. The direct uses of corporate propaganda films mainly include: promotion site, project negotiation, exhibition activities, bidding, investment promotion, product release, product image, unified channel publicity, etc. ? Enterprises must first make clear the purpose of making promotional videos. Why do you want to shoot a promotional film? Is the company making promotional videos to enhance corporate image or introduce products? If it is to enhance the corporate image, it is of course a corporate image film. Many small and medium-sized enterprises are not very prominent in their own image, and there is no unified understanding of themselves within enterprises, and there is no influence and cognition among channels and consumers. This is very unfavorable to the development of enterprises. Then enterprises need to integrate their own resources and extract a unified corporate image. If what an enterprise wants to do is product direct selling, such as corporate image, product features and functional positioning are also very important. The product has the image of the product, and the functional positioning of the product should reflect the transition from the quality, taste and shape displayed by the product to the brand. Promo can help enterprises to realize corporate image and product knowledge from enterprise-agent-distributor-retailer-consumer. ? Clear purpose and clear use, whether it is used for promotion, exhibition, investment promotion and product release, these requirements for promotional videos are different. Product launches, investment fairs, conferences and other feature films should focus on introducing the strength of enterprises and disseminating new product information. It is the first time for the audience to contact the product, so it needs detailed content and outstanding selling points. If the enterprise is unified in the existing channels, then the target audience is clear and has a little understanding and understanding of the enterprise and products. Such a promotional film needs to emphasize exquisiteness. In short, enterprises should carefully analyze their own situation and make clear their goals and uses before deciding to make promotional videos. You can't shoot a promotional film for the sake of shooting a promotional film. ?
Now there are many multimedia production units that can produce multimedia advertisements and promotional videos for enterprises. Many small businesses like to choose such companies as promotional videos because the cost is relatively low. Technically, these companies are very good. However, after all, corporate promotional videos are more than just technical shooting and CD production. It is a way for enterprises to advertise. Advertising needs careful investigation and analysis, reasonable planning and creativity. Most multimedia production companies don't have such strength. Therefore, enterprises should carefully consider what kind of production unit they should choose when choosing to make promotional videos. In fact, it is best to choose a company with strong marketing planning ability. Even if they don't have multimedia production business, they can make reasonable analysis and planning for enterprises and tell them what to do. In fact, some marketing planning companies also do film and television advertising. Only by taking such a company as a corporate promotional film can we better play the marketing function of the promotional film. ? In addition, the promotional videos used by enterprises in different regional markets should also be different. Mature markets and new markets should be treated differently. In mature markets, customers at all levels have a certain understanding of enterprises and products. For them, promotional videos are to systematize and unify existing knowledge. For the new market, it is mainly to convey the corporate image and product functional characteristics, and get recognition and acceptance first. ? Therefore, enterprises can't only have one plan to make promotional videos, and a CD can't conquer the world. Of course, it doesn't mean that the more promotional videos, the better. Enterprises can make several plans for different purposes and uses. The so-called "scattered shape but not distracted" runs through the same rib in every promotional film, that is, the god of enterprises. From concept to behavior to vision, this set cannot be changed casually. ? Don't make corporate promotional videos too long, and you can't stuff all the information into a CD just because the cost is low. This is the same as advertising. Moreover, it is impossible for customers to watch promotional videos like movies. However, after all, promotional videos are different from film and television advertisements, so they can't be too short. If it is too short, what they want to say is not clear, and the purpose will naturally not be achieved. The length of the corporate promotional film should be determined according to the specific situation, and generally 10-20 minutes is appropriate. ? As an auxiliary means of marketing, corporate promotional films cannot exist alone. If you only rely on a set of promotional videos to carry out corporate image, product promotion will definitely not work. Everyone in the world knows that. ? In a word, compared with the traditional text propaganda, the corporate propaganda film is more intuitive and vivid, which can integrate film and television dynamics, dubbing commentary and three-dimensional animation, thus displaying corporate image, product information and value service more richly and meticulously. Compared with film and television advertisements, corporate promotional videos have lower costs, clearer audiences and more casual display occasions and time. Corporate propaganda film seems simple, but for many small and medium-sized enterprises, if used well, it can also have a positive impact on marketing.