Last year 10, Tongrentang, a time-honored Chinese medicine company, launched herbal coffee based on its brand "Ma Zhi Health", which brought this time-honored Chinese medicine company with a pharmaceutical history of more than 350 years into the vision of the younger generation in China.
On September 25th, you know, the healthy barista was making herbal coffee. Photo courtesy of respondents
"Today's young people have health awareness, which is very good. Due to the pressure of life and irregular work and rest, they may experience a state of' health-sub-health-disease'. Paying attention to conditioning when they are healthy can reduce the risk of sub-health or even illness. " Tong Ren Tang knows that Yu Ruixuan, the head of health, said.
She said that knowing health is a platform for customers to provide physical conditioning when they are healthy. Dietotherapy, as a part of daily life, is undoubtedly the most acceptable, and coffee is the closest to young people.
Yu Ruixuan said that the first innovative coffee making, you know, healthy herbal coffee still inherits the pharmaceutical spirit of Tong Ren Tang for hundreds of years. "Whether it is the origin of coffee beans, the choice of coffee equipment, or the raw materials and technology for making coffee, we all pay attention to the nutritional value of the products. For example, we will use linden honey from Tong Ren Tang to replace fructose in traditional coffee. "
At the same time, in order to combine the concept of health preservation with coffee, you know, according to the 24 solar terms in China, about every 15 days, three to five new coffee products will be introduced to adapt to the seasons and solar terms.
"From the perspective of Chinese medicine diet, people are prone to liver depression in autumn, and roses have the effect of soothing the liver and relieving depression. At the moment of the autumnal equinox, we launched new rose coffee products, such as motherwort rose latte and hawthorn rose hand-brewed coffee. " You know, Liu Wei, a senior nutritionist in health, said.
She introduced that in addition to the new products launched in various solar terms, there are some best-selling models like Lycium barbarum latte, which are deeply loved by customers all year round. "Lycium barbarum is sweet and flat, not warm or cold, and it is also good for patients with cardiovascular diseases, suitable for all ages; At the same time, it also has the effect of nourishing yin and improving eyesight, which is one of the reasons why young people soak in medlar after staying up late. "
On September 25th, did you know that the healthy coffee robot was making herbal coffee? Photo courtesy of respondents
It is reported that this health store sells about 100 cup of Lycium barbarum latte every day, and by the end of the week, this number will quadruple.
"However, not all Chinese medicines are suitable for mixing with coffee. The herbal raw materials we choose come from the 1 10 homology list of medicines and foods stipulated by the Health and Health Commission, such as lily, tremella and Siraitia grosvenorii. " Zhang Kai, a barista from Ma Zhi Health, explained that in the process of developing new products, R&D staff, Chinese pharmacists and nutritionists from Ma Zhi Health R&D Center will evaluate the safety, efficacy and taste of the products.
Zhang Kai said that customers sometimes describe their physical condition, and then the barista will recommend suitable drinks to them. For example, a customer said that he was always bored and hot for no reason, and would make him a licorice latte because licorice has the effect of clearing away heat.
"But if the customer feels uncomfortable for no reason, there is no need to go to the hospital for examination. We will advise him to go to the Chinese medicine doctor on the second floor for a diagnosis and treatment, and then give him a suitable drink." Zhang Kai said.
It is reported that Ma Zhi Health, in addition to the dining areas such as herbal coffee, dietotherapy and health tea on the first floor, also has health workers such as Chinese medicine practitioners, nutritionists and physiotherapists on the second floor, providing "one-stop" Chinese medicine services for Tongrentang.