According to the requirements of the company, improve the existing marketing management system and lead relevant personnel to complete the implementation of the marketing plan; Responsible for the analysis of market competitors and target audiences, grasp the needs of consumers, write market research reports and submit them to superiors; According to the company's objectives, marketing budget and market conditions, formulate marketing plans and supervise their implementation.
Responsible for media management, and select long-term partners according to the effect of marketing activities and media endorsement; Cooperate with marketing department to complete relevant research and make SWOT analysis of the project; Responsible for the work distribution and daily organization and management of this department. Responsible for organizing the reception, visit and business negotiation of sales staff, and assisting the marketing director to be responsible for the reception, visit and business negotiation of important customers.
operating duty
It refers to the work content required by a post and the scope of responsibility that should be undertaken. Whether it is part-time or part-time, it refers to different posts. A position is established by an organization to complete a task. It consists of job nature, position, title and grade, and must belong to one person. Duty is the unity of obligation and responsibility, which consists of two parts: the scope of authorization and the corresponding responsibility.
According to the needs of the task, establish the job name and its number; Determine the scope of work according to the type of work; Determine the equipment, tools, work quality and efficiency used in the post according to the nature of the work; Clarify the post environment and determine the post qualifications; Determine the relationship between posts; According to the nature of the post, clarify the responsibility to achieve the post objectives.