1 It is very important to understand the purpose of enterprises to do WeChat marketing for specifying the promotion scheme of WeChat public platform.

2. Analyze peers or related accounts. Usually your peers are your best teachers.

3. By analyzing the WeChat data and customers of 1-2 months, we can summarize the operation situation during this period, including the analysis of the reading and forwarding volume of articles, what types of WeChat articles are more attractive to the target population, customer feedback, customer interaction, participation and effect analysis of activities, and the evaluation of the degree of help to the company's business during this period.

4. Start writing a plan: After collecting and sorting out the previous information, you can start writing a plan.