If you want to shoot a good short video, you need to master the production process of the promotional film. Video production is mainly divided into three steps: pre-planning, mid-shooting and post-editing, but the birth of an excellent video is far from these three steps. You also need to master the following elements. The following film and television platform briefly introduces the production method of promotional film.

First, the theme is clear and focused.

Corresponding to the crowd and broadcasting environment mentioned above, a film covering all aspects of the enterprise is a kind of greed. In other words, think carefully about what we are doing this video for. The so-called promotion of corporate image is just empty talk. Whether to sell products or pull business, to show customers or to show them to their own people?

Second, the language is concise and the logic is clear

Some enterprises like to list their own strengths, such as what great events have happened in the past few decades, what awards they have won, and what professional qualifications they have. Then, how many employees are there, including many undergraduates, few masters and doctors, how big the area is, how many cities radiate around the world, and how awesome the leaders are. Honestly, are these things really that important? After watching the film, try to change the name of the company to any company of similar size, and you will find that it can also be established.

Second, unique and creative

This article is also an effective way to avoid the embarrassment of listing data. Combining the characteristics of enterprises to find a breakthrough, even if it is only a small point, can arouse some people's attention and thinking, and the purpose of publicity will be achieved. You can also use the most common stories of products to attract people.