Fission needs to be based on one (or several) points first. After successfully breaking through one (or several) points, it will enter strict replication, from one successful point to another, and then the two points will be divided into four ... and so on, first slow, then fast, and then gradually push forward, so as to finally start the whole regional market step by step, quickly and efficiently.

The fission process is mainly divided into the following four parts:

1) defines community and user positioning.

Define four community directions: product-based, behavior-based, label-based, and emotion-based. User positioning should be clear about who users are, which groups, what specific user portraits are like, and what user needs are.

2) Looking for seed users

You can invite friends around you, former users, etc. , add the same community, choose groups with target users to communicate, or do some offline promotion activities, such as offline scanning code to give books, shop guidance and other forms of push, as well as the operation of online platforms, through online platforms such as Tik Tok, Little Red Book, Weibo, Billie Billie, Zhihu, etc., or online channels, such as friends circle advertising.

3) Set bait

Design bait with strong correlation, high sense of value and easy access to attract users' participation, such as some physical categories selling products, virtual categories such as dry goods bags and e-books. , and activities such as restricting low-priced activities purchased in 0 yuan.

4) Design fission path to realize fission.

Firstly, the fission process is designed, that is, contact the poster/circle of friends to guide the user to take action, and the user will be rewarded by scanning the code until the user shares it.

2. Let users stay: build community content.

Attracting people is not enough. We also need to keep users in our community. So how to improve the user retention rate? The answer is to provide value to users. When we can provide enough valuable content for users in the group, users will naturally stay in the community.

The content of building a community can also be simply divided into four parts:

1) content planning

Determine the theme content according to the positioning of the community, such as English listening community, then the theme content is English listening learning, and you can also share the content related to the theme, such as English songs and movies, plus auxiliary content such as answering questions, member sharing and daily care, set the time, frequency and form of distribution, make a content schedule sop, and standardize the output content.

2) Collecting materials

Find the content through the theme of content planning, such as fitness community, the key word is fitness, and the related topics include fitness experts, fitness skills, fitness knowledge and so on. , and then collect content according to the theme. Sources of materials can be industry news, official WeChat accounts, courses, etc. Categories are mainly divided into industry information, products and services, popular science knowledge, skill sharing and so on.

3) Content production

There are three forms: reprint, solicitation and originality. The length of the content should not be too long, and the reading time should be controlled within 15 minutes. Reprinted content is generally pushed in users' leisure time (lunch break and bedtime), and the essence content is pushed at a fixed time, usually at 8 pm or weekends.

4) Collect feedback

You can know what users like by reading articles and discussing topics, and you can also do a simple user survey through one-on-one communication and questionnaire survey.

3. Improve activities and change careers: Plan an attractive activity.

This form of promoting transformation through activities generally exists in consumer groups. This kind of community often takes great discounts as a means to attract attention, and users have a strong willingness to spend.

Because most users come in the spirit of welfare, using activities to provide certain concessions can greatly improve the activity and conversion rate of the community in a short time, and some activities can also enable the community to complete further fission and further enhance the commercial value of the community.

Common activities include group work, bargaining, distributing shopping vouchers, collecting, signing in, answering questions and tasks.

When planning a community activity, it should be divided into three stages: before, during and after the activity.

Before the activity, determine the purpose, objectives, rules and rewards of the activity.

During the activity, do a good job of warming up the activity and make an effect.

After the activity, do a good job in the resumption of the activity, and achieve effective activity results through three stages of clear activity flow arrangement.

4. Daily maintenance: improve community activity.

Community operation will basically be inactive in the later stage, and how to solve it can be carried out from three aspects:

1) Improve the access threshold of the community.

Raise the threshold for joining the group to screen users, such as doing tasks and setting prices.

2) standardize community management

The rule is not to advertise casually, and everyone consciously abides by it. Discussions and chats are both valuable contents.

3) Establish an active community for group cultural activities.

Sharing the morning and evening newspapers with a sense of ceremony can increase the exposure of the community and ensure that the group is basically active every day; Participating topic discussion, group sharing and group punching activities can improve users' learning enthusiasm; The organization's sense of division of labor and cooperation, * * * to complete a task and enhance communication between each other, and the completion of these three actions can effectively improve the activity of the community.

There are many ways to operate, but the core competence of GM is the same. I hope my answer is helpful to you. Thank you for your praise and attention! If you have any other questions, please pay attention to the official WeChat account "scyyhd", and someone will answer them for you as soon as possible ~ ~