In recent years, the fitness industry seems to be in full swing, but the "price war" in the industry, the closure, closure or acquisition of gyms by foreign investors, has made the industry worse. Of course, the current economic situation has indeed weakened the fitness consumption ability of some people, but vicious competition and immature business model in the industry are the main reasons why gyms are eliminated by the market. "Now many gyms fail mainly because of their self-destructive marketing." 1 senior fitness practitioners said. Many health clubs will attract new members as their main source of income. For a fitness club with a business area of several thousand square meters and high-end equipment of more than 1000 million, the annual card is only a few hundred yuan, or even 1 year fitness card is added to 0 yuan, which is undoubtedly 1 kind of self-loss marketing. As a result, the gym was overcrowded and members complained. Can this keep the health club profitable? Of course not. Instead of establishing their own profit model, these operators have gone with the flow and turned the whole high-end clubhouse into a roadside stall. Fitness operators should not try to bring all fitness-conscious consumers into the influence of fitness clubs. Without a clear market positioning, the price system of fitness clubs will definitely be biased. The service of the club from millionaires to ordinary white-collar workers is 1. As a result, high-end members are gradually losing, taking the low-cost route, and only new members can be absorbed as the only source of 1, which is also commonly known as self-destructive marketing. There are the following performances: the price is getting lower and lower, the sales director or manager is constantly changing, the personnel activities are fast, and the core team cannot be formed. If your club is like this, be careful! See more answers >>