Actively participate in education to solve the problem of difficult schooling for peasant children. In 2005, it invested 2 1 10,000 yuan to establish the school, which solved the problem of "difficulty in going to school" for workers' children and farmers' children and became one of the first-class famous schools in Xiangning County, Shanxi Province. Shanxi Longshui Group, headed by Zhang Lianshui, was formerly known as Xiangning Coal Coke Industrial Co., Ltd. After years of development and growth, the company has become a comprehensive coal processing and transformation enterprise integrating raw coal mining, clean coal washing, coke smelting, chemical production recovery and gas power generation. The enterprise has been successively rated as one of the top private enterprises 100, an advanced private enterprise with science and technology, and an outstanding small and medium-sized enterprise in the province. Zhang Lianshui himself was awarded the title of national model worker, national township entrepreneur and national excellent factory director (manager), and was elected as a deputy to the provincial people's congress for three consecutive years.
It has brought opportunities for enterprises to grow and develop, and also brought temporary prosperity and joy to Zhang Lianshui. However, with more and more opportunities for business trips, meetings and study in other places, this expensive coal boss has fallen into another vortex of anxiety, which has been difficult to extricate himself for a long time: coal mining has led to surface subsidence, house cracking, water depletion, environmental pollution and ecological destruction. To this end, his enterprise has invested more than 30 million yuan in public welfare undertakings such as road construction, school repair and water diversion in his hometown, in order to balance the guilty mentality of "getting rich by himself and suffering from the environment". However, this is a drop in the bucket for the improvement of the environment and the goal of the surrounding people to be rich and well-off.
Coal is a non-renewable resource. Dig less, and you will finish digging. This is a problem faced by all coal-related entrepreneurs, including Zhang Lianshui. The rapid growth and development of coal coke enterprises depends not only on the efforts of operators to seize opportunities, but also on the tilt of the state and policies. Zhang Lianshui said that enterprises have gathered a certain amount of wealth, but if wealth cannot produce certain social effects, it will lose the due value of capital. Only when the whole society enjoys social wealth can it release its due energy, but how to realize the ideal blueprint? Until Elaeagnus mollis entered Zhang Lianshui's field of vision ... Elaeagnus mollis was one of the plants that appeared in the Quaternary Ice Age, and it was only distributed in China, mainly distributed in Xiangning at the southern end of Luliang Mountain and the western end of Zhongtiao Mountain in our province. Yu 1999 is listed as a national rare and protected plant. This tree species is cold-tolerant, drought-tolerant, barren-tolerant, with developed roots and strong nitrogen fixation, which can effectively improve the soil structure and is suitable for large-scale planting. If the economic forest belt is formed, it will be beneficial to soil and water conservation, windbreak and sand fixation and improve the ecological environment. Elaeagnus mollis is rich in 95% unsaturated fatty acids such as oleic acid, linoleic acid and linolenic acid, and trace elements such as vitamin E, amino acids, unsaponifiable matter and organic selenium, which has unexpected effects on regulating human high density lipoprotein cholesterol, hyperlipidemia, hypertension, coronary heart disease, diabetes, constipation of middle-aged and elderly people.
At the beginning of his business, Zhang Lianshui took the aim of "marching into high-tech industries and developing green and healthy products", carrying a few kilograms of samara, and traveled all over universities and scientific research units in Shanghai, Xi and Beijing to visit experts and professors. Although hard, Zhang Lianshui, who is in the sea of coal, feels like he has found a top rich mine.
In March 2000, Zhang Lianshui invested 56.58 million yuan to establish "Shanxi Qierkang Elaeagnus mollis Oil Tree Biological Products Co., Ltd.". He wants the ancient Elaeagnus mollis oil tree to become the wealth of mankind. Approved by the National Development and Reform Commission, the key technology demonstration project of comprehensive utilization of Elaeagnus mollis has become a national special project for deep processing of agricultural products and food industry. At the same time, it is listed as the "13 1 1" project of agricultural industrialization in provinces, cities, counties and townships, the "two districts" development project and the leading enterprise project of agricultural industrialization. The total scale of the project is 10 year, and the economic forest of Elaeagnus mollis oil is developed 10 mu, with a total investment of 27 10 million yuan, with an annual processing capacity of 5,000 tons of Elaeagnus mollis oil and a profit and tax of 200 million yuan.
With the rapid development of Elaeagnus mollis oil tree development project, the company has built three high-standard seedling breeding bases, namely Changzuiwan High-tech Experimental Park, Mengzhuang Seedling Breeding Park and Tanpingsheng Production Demonstration Park, and built two automatic intelligent sunlight seedling greenhouses, a production line for supercritical CO2 extraction of Elaeagnus mollis oil and a production line for automatic soft capsules. Elaeagnus mollis oil has filled the blank of domestic special oils and fats. Elaeagnus mollis oil soft capsules have won the domestic health food approval certificate, green food certificate, technical innovation award of the first China International Forest Expo, best-selling product award of the first China International Agricultural Products Fair, product excellence award of Blum enterprise in agricultural industrialization in Shanxi Province, famous brand products and famous trademarks in Shanxi Province. At the same time, they set up the Beijing Jinjia Qierkang Biological Resources Research Center in Zhongguancun, Beijing, and established long-term cooperative relations with China Agricultural University, Chinese Academy of Forestry, Shanxi Agricultural University, College of Life Science and Technology of Shanxi University, Shanxi Normal University and Taiyuan Yukang Institute of Human Nutrition. , a research team with 7 doctoral supervisors and 1 1 graduate students as the main force was established.
In recent years, with the correct leadership of Party committees and governments at all levels and the strong support of various functional departments, the company has built three high-tech demonstration parks of more than 2,000 mu of Elaeagnus mollis, three eco-economic forest bases of more than 30,000 mu of Elaeagnus mollis, a tea base of more than 2,000 mu, a CO2 supercritical extraction production line, an automatic soft capsule production line, a Beijing Jinjia Qierkang Biological Resources Research Center and a Beijing Guangzhou sales and service company. Chierkang Elaeagnus mollis oil soft capsules, fitness tea and the first batch of high-grade cosmetics with Chiermei Elaeagnus mollis oil have been put on the market, and have grown into a high-tech enterprise integrating scientific and technological research and development, economic forest construction, production and processing, sales and service.
In the past two years, the decision of "transformation and development" made by the provincial party committee and government has made the company more clear and confident. In 2008, under the international financial crisis, the coal tar industry suffered serious losses, but due to the rapid development of Elaeagnus mollis oil tree development industry, the profits and taxes of Longshui Group increased by 50%. In 2009, the sales revenue of Elaeagnus mollis soft capsules and fitness tea alone exceeded 654.38 billion yuan. In 20 10, with the listing of new series of high-grade and ultra-high-grade cosmetics and health-care nutrition products, it is estimated that the sales income will be 500 million yuan, and the profit and tax will be 0/800,000 yuan. While many coal bosses are racking their brains for enterprise transformation with huge amounts of money, Zhang Lianshui of Longshui Group in Xiangning County has taken the lead and excavated more and better resources in cultural tourism and green health care products. Qiu Yun, located at the intersection of Luliang Mountain and Wei Fen Graben, is a sacred place of religious culture and folk culture with profound cultural accumulation. Zhonghe Festival lasted for more than two thousand years, from the Tang Dynasty to the Song Dynasty. Today, it has disappeared in other places, and it is a living fossil in China folk culture. Zhang Lianshui, chairman of Longshui Group, was attracted by the majestic Qiu Yun during an accidental visit. The coal boss who has been engaged in coal coke conversion for more than 20 years came up with the idea of developing Qiuyun Mountain.
Zhang Lianshui, Chairman of Longshui Group: The scenery of Qiuyun Mountain is particularly beautiful. It contains profound cultural background, that is, the neutralization culture that has lasted for thousands of years in Qiu Yun.
Qiu Yun tourism culture development project has been strongly supported by provincial, municipal and county governments and relevant departments. Taking advantage of this favorable trend, Zhang Lianshui's Longshui Group reduced its investment in the coal tar industry, and suddenly took out 230 million yuan of its own funds for financing, and comprehensively rolled out the infrastructure construction and human landscape restoration project of Qiuyun Mountain Scenic Area. In the early stage of tourism development, the investment is large and the return period is long, while the coal market price continues to rise. This huge contrast caused a fierce debate within Zhang Lianshui's Longshui Group, but Zhang Lianshui did not waver. He is looking for the general trend of developing green economy and the responsibility and value of enterprises to society.
Zhang Lianshui, Chairman of Longshui Group: Tourism development has a large driving coefficient, many employment opportunities and good comprehensive benefits. Tourism is a low-carbon economy or even a carbon-free economy.
After Qiuyun Yunhe Festival was officially certified as a provincial intangible cultural heritage in 2009, with the vigorous promotion of the cultural department, the local government and Zhang Lianshui, the first Zhonghe Cultural Festival in Xiangning, Huaxia was successfully held in April, which caused a sensation in nearby counties and towns, greatly improving the popularity of Qiu Yun, and the beautiful natural scenery and religious cultural heritage of Qiuyun Mountain began to enter the vision of tourists from all directions. During the recent May Day holiday, it attracted more than 3,000 tourists from inside and outside the province. Zhang Lianshui told reporters that he plans to invest another 65.438+0.2 billion yuan to continue to improve the tourism infrastructure. At the same time, he will specially develop the unique brand of Qiu Yun Zhonghe Culture, and in two to three years, make Qiu Yun the first holiday resort in Luliang Mountain integrating cultural tourism and health care.