1, brand category SKP has a poor impression on some floors in Beijing. In terms of cosmetics and skin care products, there are many big-name cosmetics and skin care products counters on the first floor of SKP in Beijing. Comparatively speaking, there are relatively few colorful cosmetics and skin care counters in Financial Street Shopping Center. For shoes, hats, clothing, handbags and other products, there is little difference between the first-line brands of the two stores in the new situation. The overall display of SKP shops in Beijing is relatively concentrated, and the same category is presented on the same floor. In the financial street shopping center, the layout is relatively scattered and free. In addition, the brand lines of shoes, hats and clothing products in Financial Street Shopping Center are also more abundant, including not only first-line brands, but also some mid-range trend brands and national brands. Lane Crawford, a fashion element, makes the financial street shopping center more fashionable.

2. Service quality The details of SKP service in Beijing need to be improved. There are staff at the entrance of Beijing SKP and Financial Street Shopping Center. Comparatively speaking, the staff of SKP in Beijing are relatively cramped when guests come in and out, while it is more natural for the staff at the entrance of Financial Street Shopping Center to open the door and say hello.

3. Overall design The overall style of Financial Street Shopping Center is unified. The dining area of SKP in Beijing is relatively concentrated, and the dining is concentrated on the first floor. However, in the financial street shopping center, there are restaurants on each floor. Although the location is relatively hidden relative to the shopping center as a whole, the location of the escalator and most of the escalators in the shopping center are relatively hidden, so the dining area not only realizes the "traffic fortress" of the escalator or escalator going up and down the stairs, but also does not affect the overall fashion impression of the shopping center design. Unlike SKP floor in Beijing, the sense of fashion and design is weaker as you go up. The overall design style of Financial Street Shopping Center is the same except that the format of the basement is slightly complicated and the overall layout is relatively dense. When shopping for leisure, the overall environment is more harmonious, the small design is surprising and the overall experience is better.