First, the feasibility analysis of college students' entrepreneurship
(A), the employment of college students
Since the enrollment expansion of China University for seven years, the number of college students and graduates has greatly increased. 1998, the year before enrollment expansion, the university enrolled1070,000 students. From 65438 to 0999, 500,000 people were recruited in the first year of enrollment expansion. In 2006, the number of college graduates will reach 465,438+300,000. During the eight years from 1998 to 2006, the number of students enrolled quadrupled, with an average annual growth rate of 22%, which greatly exceeded the growth rate of population, economy and basic education.
It is an indisputable fact that it is difficult for college students to find jobs. In * *, the official employment rate of college students was 84%. Even with this figure, the number of college students who lost their jobs as soon as they graduated that year reached 400 thousand. This does not include those who are determined to take the postgraduate entrance examination in the coming year, the de facto unemployed who have moved their household registration back to their original affiliated units, and a large number of vagrants who are unstable in their jobs and cannot successfully pass the application period in the first three months of their careers.
(B), the analysis of college students' entrepreneurship
Under the general requirements of the "Five Ones" of the series of activities of "All-people Entrepreneurship Promotes Employment" in Jilin Province and the specific arrangement of the "Implementation Plan of College Students' Entrepreneurship Action in Jilin Province", the Communist Youth League Committee organized and carried out a series of colorful activities such as "College Students' Entrepreneurship in Jilin Province", which set off a climax of college students' entrepreneurship. However, there are many problems in college students' entrepreneurship:
(1) Go it alone. Today, with the emphasis on group cooperation, the success rate of college students' self-employment is only 2% ~ 3%. Team spirit has become an indispensable entrepreneurial quality.
(2) mentality problems. The survey shows that more than 70% students have the desire to start a business, and only less than 10% students start a business. The reason for not starting a business is simple and the conditions are not mature. To start a business, we must first have a "risk awareness", be able to bear risks and failures, have a sense of responsibility, be pragmatic and practical.
(C) preferential policies for college students to start businesses
1, college graduates are engaged in self-employment, and are exempted from relevant registration, licenses and management fees within three years from the date of registration with the industrial and commercial departments within two years after graduation;
2. The fees exempted for self-employed college graduates include: the registration fee for individual industrial and commercial households, the management fee for individual industrial and commercial households, the market management fee, the economic contract verification fee, and the cost of the economic contract demonstration text; The tax registration certificate fee charged by the tax department; Health monitoring fees for administrative law enforcement, health quality inspection fees, preventive medical inspection fees and health license fees charged by the health department; Registration fee for private non-enterprise units charged by the civil affairs department (including certificate fee); The labor contract verification fee and professional qualification certificate fee shall be collected by the labor and social security department.
1, the program is more simplified.
Where college graduates (within two years after graduation, the same below) apply to engage in self-employment or bid for private enterprises, they can give priority to registration through the "green channel" in the registration halls of industrial and commercial departments at all levels. Its business scope is open for examination and approval except for industries and commodities explicitly prohibited by the state. For restricted and special business projects, special examination and approval procedures are allowed while applying. For those who apply for the establishment of private enterprises in special economic zones such as science and technology parks, high-tech parks and economic and technological development zones, except for projects that must be pre-approved, the special affairs office will try out the "commitment registration system". Applicants who submit major registration materials, such as application for registration and capital verification report, may first be issued a business license, so that they can complete the relevant materials within 3 months as required. Where the intangible assets such as human capital, intellectual achievements, industrial property rights and non-patented technology of college graduates are used as capital contribution to apply for the establishment of a limited liability company, 40% of the registered capital is allowed to be deducted.
2. Reduce various expenses.
Except for industries restricted by the state, the industrial and commercial departments shall exempt their individual industrial and commercial households from registration fees (including registration, change registration and license renewal fees), individual industrial and commercial households management fees and various license fees within 1 year from the date of approval of their operation. Those who join private associations are exempt from 1 year membership fee. College graduates apply for high-tech enterprises (including limited liability companies), with a minimum registered capital of 65,438+10,000 yuan. If the funds are really difficult, they are allowed to be put in place by stages; The application name can be approved as "high-tech", "new technology" and "high technology". College graduates engaged in community service and other activities will be exempted from industrial and commercial registration and various industrial and commercial management fees within 1 year after being reported by the neighborhood committee to the local administrative department for industry and commerce for the record.
Reminder: According to the staff of the Individual Department of the Administration for Industry and Commerce, relevant policies have been implemented. College graduates should not only bring all the required materials and submit relevant applications, but also bring the Employment Recommendation Form for College Graduates, graduation certificates and other related materials when going through the relevant procedures for starting their own businesses.
Second, financial loans.
1. Give priority to loan support and issue credit loans appropriately.
Increase the support of college graduates' self-employment loans, and financial institutions will give priority to credit support to those who can provide effective asset mortgage (pledge) or high-quality customer guarantee. For college graduates' entrepreneurial loans, college graduates can be the main borrowers, and guarantors can provide corresponding joint guarantees for their families or immediate family members' stable income or effective assets. For those with good credit standing and guaranteed repayment, credit loans shall be appropriately issued on the basis of controllable risks.
2. Simplify the loan procedures.
By simplifying the loan procedures, the credit line is reasonably determined and used within a certain period of time.
3. Preferential interest rate. Give some preferential interest rate support to the venture loan, and depending on the degree of loan risk, it can float down or up appropriately on the basis of the legal loan interest rate.
Reminder: Bank-related persons such as China Bank, China Agricultural Bank, China Construction Bank, Minsheng Bank, CITIC Industrial Bank, etc. It is said that the bank has not yet launched the business of college students' self-employment loans. This embarrassing situation is mainly due to the high risk of such loans. A person concerned in the office of CITIC Industrial Bank said that banks should also consider their security while pursuing the profitability and liquidity of funds. Compared with other loans, college graduates' self-employment loans are risky. College students have just graduated, lack social work experience, and have no suitable collateral or guarantee. Banks generally do not lend easily. Another person in the industry also said that even if college students have suitable projects at hand, this is only an individual phenomenon. As an enterprise, the input cost and income of such loans issued by banks are not proportional.
In fact, the difficulty of college students' entrepreneurial loans is that they cannot provide effective assets as collateral or pledge. At present, a number of banks have offered personal business loans to natural persons with permanent residence or valid residence status in cities and towns and over the age of 18. This kind of risky loan requires individuals to take mortgage loans, or real estate mortgage loans and secured loans.
Third, pay taxes.
College graduates who are engaged in self-employment are exempted from tax registration certificate 1 year from the date when the business department approves their operation. Newly established urban labor and employment service enterprises (except industries restricted by the state), where the number of unemployed (including college graduates who have registered for unemployment, the same below) exceeds 60% of the total number of employees, may be exempted from income tax for 3 years with the approval of the competent tax authorities. After the expiration of the tax exemption period for labor employment service enterprises, if the newly placed unemployed persons account for more than 30% of the total number of original employees of the enterprise in that year, the income tax may be halved for 2 years with the approval of the competent tax authorities.
Fourth, enterprise operation.
1. Staff recruitment and training enjoy free discounts.
For enterprises founded by college graduates independently, they can inquire about the supply and demand information of talents and labor force and publish job advertisements free of charge on the websites of talent intermediary service agencies and public employment agencies affiliated to the government personnel and labor security administrative departments within 1 year; Participate in talent recruitment fairs or talent service exchange activities organized by talent intermediary service agencies and public employment agencies affiliated to the administrative department of personnel and labor security of the government, and give appropriate fee reductions; The talent intermediary service agencies affiliated to the personnel department of the government provide free training and evaluation services for graduates who start enterprises, and provide preferential treatment for employees who start enterprises.
2. Personnel file management is free for 2 years.
For college graduates who start their own businesses, the personnel intermediary service institutions affiliated to the personnel administrative department of the government shall keep their personnel files (including social security, professional titles, file wages and other related procedures) free of charge for two years.
3. There are separate channels to participate in social insurance.
Self-employed college graduates can apply for social insurance at the individual payment window set up by social insurance agencies at all levels.
(D), the necessity of establishing a college student union
Two. Articles of association of university students' Federation
(1) Organizational structure
(B), the market analysis of college students
(iii) Partners
(4), operation process
(v) Objectives
College Students' Entrepreneurship Plan Template (2)
(1) Summary
H& project: H& health and wellness. Nutrition) nutrition restaurant
Mission: to provide students with affordable and convenient green catering services, and to be a mobile restaurant, where we need it, we will go.
The origin of entrepreneurial projects: At present, there are few places where you can buy food at school, few small-scale places, and a large amount of junk food. The time for students to attend classes and finish classes is stipulated, so the shopping peak period of campus stores is unified. Especially for students who are in a hurry, it is always a big problem that it is inconvenient to buy food. Originally, the only supermarket in the boys' dormitory was moved off campus, but for the second time, I couldn't buy anything near the main building. There are only two supermarkets for teachers and students in the school, one is the teacher's canteen, and the other is the supermarket opposite. Generally speaking, it is inconvenient to buy things at school, especially when teaching or studying in the second division. Sometimes when you are thirsty and hungry, you have to run out of the second teacher. In winter, when it snows or blows, some students have to go hungry, which has a great impact on their health and study.
I believe that this situation exists more or less in major universities. In view of the current school situation, our entrepreneurial team thought of opening a mobile restaurant in our school to solve this problem.
First of all, our mobile restaurant is mainly used cars, which can be used for drinks and refrigeration after modification. , and have a certain space to store them. We also need to buy some desks and chairs for our customers.
Our business location is not fixed, but it is mainly concentrated in several places, such as the second teaching center, the main building and Tian Jiabing. At first, we planned to build a venue in the east of Tian Jiabing as a permanent holiday place. This can exercise the function of our open-air drink shop, which is convenient and romantic. The location also mainly depends on where we go when we need it.
Our business hours are not fixed, and it mainly depends on the situation of tourists. However, our business hours are mainly before and after class, mainly supplying healthy food and green drinks, in addition to supplying food that students need a lot.
Considering the problem of funds, we mainly use used cars, tables and chairs to renovate second-hand items to make them have better use value.
For the integration of funds, we can apply for a loan. After all, our project won't need a lot of money, and the family can invest if conditions permit.
In the initial stage, we also need to train our shop assistants, such as how to make drinks and processed food, to improve the quality of our products. It is also necessary to carry out pre-job service training and do a good job in team image. We firmly believe that good customers are based on product quality.
Our entrepreneurial team first conducted experiments in our school-Beijing Forestry University. If the income is considerable, we will investigate other schools. If there is a good prospect, we will extend our campus mobile restaurant to other schools and set up chain restaurants.
In addition, we need to publicize our project and attract businesses interested in our project to cooperate. We believe that our high-quality service and high-quality products will definitely win the interest of merchants, the support of schools and the love of students.
(II) Company profile
Beijing Forestry University Campus Mobile Restaurant Co., Ltd. is positioned as a modern student nutrition meal distribution service enterprise. The goal is to become a designated production unit of student nutritious meals in Beijing, and finally become a formal all-round nutritious catering enterprise.
All the required materials are uniformly processed and distributed by the central kitchen, so as to put an end to food additives and comprehensively start the green project of food health and pollution-free. In addition, the food produced by the processing workshop according to the market demand should be good in color, smell and taste. We can establish long-term and stable cooperative relations with catering units and companies in surrounding universities such as the primary school affiliated to Beijing Forestry University, China Agricultural University, beijing language and culture university, China University of Mining and China Geo University. The company has always adhered to strict and efficient scientific management to ensure food safety, thus winning praise and recognition from all walks of life.
It is the unanimous opinion of all shareholders at the beginning of the company's development to establish brand awareness and build a brand belonging to our own company. In order to build our own brand, we decided to learn from the advanced experience of some enterprises that started earlier, developed better and created better brands, so that on the one hand, we can avoid detours, on the other hand, it is easier to get started. I believe that with the accumulation of brand effect, it will be more conducive to the development of our company. He can be a good word of mouth and a good assistant for our publicity.
(3) product research and analysis
The green and nutrition of the products are the main highlights of our restaurant. Our main products are supplied in stages according to the general health status of college students and the needs of different periods. The following are some of our special supply methods.
herbal tea
Herbal tea is our main healthy drink, which can be divided into single herbal tea, comprehensive herbal tea and mixed herbal tea.
Herbal tea began to be popular in big cities in recent ten years, because it contains no caffeine, and every kind of flowers and plants has a strange curative effect. The efficacy of herbal tea can be divided into three types:
1. Relax your nerves-it helps to calm your mind and body, eliminate tension and calm your irritable mood. The best choice of rest time in study.
2. Boost the spirit-it can enhance physical and mental vitality and help to eliminate fatigue. Instead of coffee, it not only achieves the effect of refreshing, but also has no harm of caffeine.
3. Promote metabolism-it can promote the excretion of toxins in the body and contribute to beauty and health. The favorite of girls who love beauty and health.
We will launch a variety of flagship herbal teas with different functions, and reasonably match herbal teas according to the needs of different customers.
And collect all kinds of knowledge about the efficacy of herbal tea and make beautiful brochures for customers to read.
I believe that students who know herbal tea will become our frequent visitors, and students who don't know herbal tea can learn about the love of herbal tea through our restaurant.
fruit juice
Needless to say, the benefits of fruit are eaten every day. For students who don't like fruit or are troublesome, juice is a good choice.
Our juice needs fresh squeezing, without adding water. However, due to the inconvenient transportation of fruits, in order to ensure freshness, we implement limited supply and snap up in a limited time. Moreover, fruit juice is not the main product, which can be said to enhance the interest of our restaurant and increase students' interest in our restaurant.
fruit pie
This kind of fruit tart, which is made up of eight kinds of materials, such as red grapes, kiwi fruit, oranges, green apples, red apples, watermelons, cantaloupes and mangoes, has a soft bottom, vanilla-flavored cream melts in the mouth, fresh and refreshing fruit flavor, and good appearance, color and taste.
(iv) Products/services
Description of products/services: Our products are currently in the planning and preparation stage. Considering the price factors of catering products and health care products in the market, our products will be priced at the middle and low prices of similar products. Occupy a certain market share, form economies of scale, and obtain high profits at low cost. In terms of product price and its combination, we process and provide various nutritious meals with dietotherapy and health care value according to different consumption levels and needs of consumers. In price setting, we calculate strictly according to the utilization rate of raw materials, such as how much fruits and vegetables have been removed, whether they are peeled or defoliated, and finally the processing degree of the kitchen. We provide consumers with different meal combination standards of 6- 100 yuan per serving, and customers can choose different foods according to their actual situation.
Through a series of public relations activities, the company will handle all aspects of the relationship and provide a relaxed and favorable business environment for the development of the restaurant.
1 Establish sincere, united and trusted cooperative relations with employees and suppliers. Establish equal and convenient communication methods between managers and employees, and increase employees' cohesion and work enthusiasm by issuing internal publications, providing rewards for free members, and group entertainment and fitness activities. In order to obtain sufficient raw materials, formulate correct and reasonable purchasing policies, actively provide market information for suppliers, and then open up market space.
2 School consumer public relations. In order to ensure sufficient human resources, obtain a stable customer base and reliable logistics support, actively participate in maintaining the community environment and actively support community public welfare undertakings. Respect the legitimate rights of customers, provide high-quality meals and services, and correctly handle customers' requirements and suggestions.
3 the relationship between school investors. Understand and abide by the relevant regulations of the school in time, strengthen contact with relevant departments of the school, and actively help solve some social problems. Maintain extensive and close relationship with investors; Provide them with real industry information.
The company's characteristic marketing will focus on the following key points:
Main cultural characteristics: health preservation and humanistic care.
Main product features: a diet with dietotherapy and health care functions.
3. Estimated date of establishment: February * *.
4. Expected registered capital:
The initial expenses mainly include: dining car tables and chairs and modification fees (30,000 yuan), application fees for catering hygiene licenses and other documents (600 yuan), and kitchen utensils purchase fees. The main service features are membership tracking service and mobile service.
Main environmental features: green dining environment with traditional cultural flavor and excellent door-to-door service.
Main consumers: students from Beijing Forestry University.
(5) Management and team
1. The proposed enterprise H&; H & amp； Health and health. Nutrition)
2. Basic information of the enterprise: the company is in the initial planning stage, and the leadership team is basically determined. The catering industry has a low technical content, and the employees mainly come from our students, work-study programs or personal hobbies.
3. The costs in the operation stage mainly include: personnel salaries, materials procurement costs, venue rental costs, taxes, utilities and fuel costs, fixed capital, infrastructure costs (5,000 yuan), etc.
4. According to the calculation, it can be preliminarily concluded that the start-up capital of the restaurant is about 33,200 yuan (the rental cost of dining car is 30,000 yuan, the application cost of catering hygiene license and other documents is 600 yuan, and the purchase cost of kitchen utensils and infrastructure is 2,600 yuan). Subsidized schools provide 20%, off-campus investors provide 50%, and self-financing 30%.
5. Daily operation financial budget and analysis
According to the budget analysis and investigation, the market capacity can be preliminarily determined, and the total daily turnover is roughly estimated to be about 1.500 yuan, with a yield of 30% and a gross profit of 500 yuan. It can be calculated that the payback period of investment is about three months.
6. Expected place of registration: Beijing Forestry University
7. Major shareholders of the enterprise: list the names of shareholders and their capital contributions.
8, enterprise internal department Settings:
1. Leading group: financial director, marketing director and technical development director.
2. Service Group: The personnel in the leading group are responsible for related tasks.
9. List of members of the board of directors: (The position arrangement can be decided according to the actual situation of the company)
(VI) Market and competition analysis of campus mobile restaurants.
Campus nutrition restaurant has a good market prospect. The first reason is that the teacher-student supermarket next to the first teaching point is expensive and there are many people at the peak of class. It is inconvenient for many students to buy things. There are no supermarkets around the first teaching point and the second teaching point, which makes it difficult for students to shop. When students are in class or studying by themselves, they want to buy some snacks to satisfy their hunger, or feel hungry after studying by themselves, and they want to buy some food to supplement their energy. We can drive our own mobile fast food truck to the teaching gate of No.1 Middle School or No.2 Middle School. The variety is complete and the price is low, which will attract many students to buy it. We will also set up purchasing points on the third floor of "One Teaching" and the fourth floor of "Two Teaching" to meet the needs of advanced students or self-study students and save them a lot of time going upstairs and downstairs. We infer that many students choose our mobile restaurant in order to save some money or walk less and save more time. We will strengthen publicity, print leaflets or posters and post them in dormitory buildings and teaching buildings. If possible, we will get in touch with the radio station of our school to help us promote our mobile restaurant and expand our influence. Our mobile restaurant has a good market prospect.
Secondly, the main feature of our restaurant is nutrition, which is very important for college students who are under increasing pressure of study and employment. And with the quality of domestic water getting higher and higher, nutrition and health care have attracted more and more attention. The food in the school supermarket is mostly unhealthy snacks, and the school canteen has a short supply time and is far from the teaching building. Our restaurant has solved the problems of nutrition and convenience.
Third, there are many families in our school. On weekends or public holidays, we will take the mobile restaurant to the family area and let them buy our products. The huge family area will definitely bring a lot of income to our mobile restaurant. We will also provide home delivery service so that they can buy safe products without leaving home. Our service is absolutely first-class, the purpose is to leave a good impression on customers and get some regular customers. We will adopt points system and membership system. After accumulating certain points or purchasing a certain amount, you will get corresponding gifts or certain discounts. Members will also get a certain discount.
After expanding the market in our school, we will gradually expand the markets of nearby universities and communities, making our mobile restaurant a landscape. In the process of starting a business, we will certainly encounter some difficulties and competition. In the face of these competitions, our team should first keep calm and unite to think of some coping strategies. Secondly, we will launch our featured products and services. We believe that with our own characteristics, we will gain a firm foothold, at least in terms of featured products and services.
Financial analysis and financing needs
A good entrepreneurial team should have a certain fund reserve. Our team will take financing as the first step in starting a business. We mainly get most of the funds needed to start a business from our parents. After all, we are still students and haven't made any money yet. If the funds are insufficient, we will report to the Central Committee of the Communist Youth League, strive for the venture capital provided by them, and expand our funds. We will win one or more sponsors. On the one hand, they will provide us with some materials and funds. On the other hand, we will do publicity and advertising for them at school. In this way, through multi-channel efforts, our funds will not be a problem. When our entrepreneurial team earns the first sum of money, it can't be divided equally first, but used for our team building first. After all, our team is still young and needs a lot of money to maintain normal operation in the future. When our project matures, we will share the money earned equally. Speaking of financing needs, our project needs a lot of money, our mobile restaurant needs one or more used cars, as well as funds for picking up goods, and employees' salaries need a lot of money. All kinds of equipment and articles need a lot of money to buy. We will make a detailed list of the purchased materials, so that we can know fairly well and cannot invest blindly. The financing demand and financial analysis of our team is an important step in our team building, and we will 100% seriously do it.
(vii) Risk and avoidance
External risk
With China's entry into WTO, large foreign catering companies have entered China in succession, and the speed and frequency of international brands entering the China market will surely bring great impact to the catering industry in China. The catering industry is highly competitive.
Students are used to eating in the canteen, but the habit of shopping in the supermarket will not change for a while, and it will take some time to accept our new restaurant.
Internal management risk
The catering industry is a relatively low-tech industry, but it needs strict management to win the trust of consumers. For most self-operated restaurants in China, the internal management is loose and the quality of service personnel is low. How to establish a modern enterprise system, improve the operating mechanism and strengthen the internal management of enterprises is related to the survival and success of enterprises.
market risk
The market is constantly changing, so we must consider the risks of the market. Specifically, there are the following risks:
(1) In the development stage of this project, similar restaurants may open in the market at the same time.
(2) if you don't produce marketable products, you may not have enough ability to pay production expenses and repay debts.
(3) The risks in the production and operation stage of the project, and the benefits after the project is put into production depend on the sales volume and other performances of its products in the market. For this stage of the project, the biggest source of market risk and the competitive risk of catering industry in the market, if the project is put into production with good benefits, it is likely to bring about the birth of a series of similar commercial projects, thus intensifying the competitive pressure of this project.
Raw material resource risk
The raw materials of this restaurant are mainly fruits and vegetables, beans and fungi, and it is the most popular green natural pollution-free food at present. In particular, this restaurant is a health-care restaurant, which needs professional knowledge and technical input in the selection of raw materials, which is conducive to purchasing fresh, natural and pollution-free green food.
counter-measure
1. Absorb advanced production technology and experience, and develop own special food.
2. Strict management, regular training of personnel, and establishment of customer service reports.
3. Strict project planning is carried out in the project development stage to reduce project risks.
4. After entering the market, understand the food market cycle, don't stand still and actively develop and update food.
5. Establish and maintain long-term cooperation with raw material suppliers to ensure the supply of raw material resources.
Insurance and Legal Affairs The insurance for the Fitness Center will be purchased through China Ping An Insurance Company. Asset insurance will cover the actual market value of fixed assets and private assets, and commercial accident insurance will ensure compensation for the loss of fixed cash inflow caused by the closure accident. In order to prevent legal proceedings caused by accidents that damage the interests of members and customers, we will also buy general liability insurance. Of course, the center manager will take relevant preventive measures, such as providing appropriate guidance, giving necessary warnings, and signing contracts with members without liability clauses. The legal affairs of the center are handled by experienced law firms.
Initial period (1-March)
The main products are meals aimed at different health conditions of three groups in the city, and the marketing strategy is to occupy the campus market share of canteen supermarkets through active and effective marketing strategies; Establish a good brand image, enhance visibility and reputation; Recover the initial investment, actively carry out market research and development, product research and promotion, and accumulate capital for the further development of enterprises.
Mid-term (1 year)
Consolidate and expand the existing market share and expand the sales service network; Further improve the management system of restaurants and improve the scientific management level of enterprises; Set out to prepare for the construction of enterprise identification system, unified characteristics and excellent meals, and unified management mode necessary for brand expansion; On this basis, we will raise funds from outside and start recruiting individuals or enterprises to join us.
At that time, the company will accept the participation of partners in various forms, including preferred shares, convertible bonds, attached bonds and other flexible forms. The company will no longer be limited to the development in Beijing, but will challenge the catering industry in universities in Beijing and even the whole country.
Long-term (2 years)
By then, the restaurant operation has entered a stable and good state. With the strength and influence of the enterprise, when the service scope can no longer meet the needs of potential customers, the company will expand its outlets, open up new market space and expand the radiation scope and influence of the restaurant through franchising. The company will introduce the most scientific franchise management mode and quickly cultivate its ability to manage the franchise system. Implement a prudent and effective franchise mode, and grant products, services and business systems (including the use of corporate logos such as trademarks and trade names, business technology and business norms) to franchisees in a certain area in the form of business contracts. At the same time, actively carry out brand promotion, strengthen standardized management, actively cultivate catering chain management talents, improve chain management efficiency through unified distribution and unified accounting, and realize rapid and steady brand expansion of catering enterprises.