"Yan said that every year, the grain is abundant, and the dragon steamed nine colorful clouds. It sounds like boiling, and the fire tree is rolling. According to Records of qingyunpu district, dragon dancing is a traditional folk cultural activity in Qingyunpu Scenic Resort, qingyunpu district, Nanchang. During the festival, people will dance the dragon symbolizing good luck and express their wishes for a better life.
For this reason, in Zhencheng South Village, a scenic spot in Qingyunpu Scenic Resort, many villagers have unique skills in making dragon lanterns, which have been passed down for more than 700 years. In 2008, the Dragon Lantern in the south of the city was listed in the provincial intangible cultural heritage protection list. As an inheritor, Shi Kebin founded a studio to make dragon lanterns in 2005, and later developed into Nanchang Chengnan Dragon Lantern Industry Co., Ltd.
Shi Kebin told reporters that before the outbreak, not only many local customers from Jiangxi came to customize the dragon lanterns, but also many customers from Fujian, Guangdong and other provinces, and their products were even exported to European and American markets. "In the past, the annual sales reached 6,543,800 yuan. After the outbreak, domestic orders plummeted and foreign orders also decreased sharply. " Shi Kebin said that what caught him off guard was that shareholders who had cooperated for many years saw this situation and withdrew their shares one after another, but employees' salaries, factory rents and other expenses were indispensable, which made the already struggling enterprises worse.
Add insult to injury. Fall into the trap
Research and development is small and light, and new markets are developed.
Hard-built enterprises can't just go bankrupt. For Shi Kebin, the dragon lantern is not only a business, but also a persistent feeling. After some thinking, Shi Kebin found that the traditional dragon lanterns in the south of the city were big and long. Although dancing is beautiful, lively and festive, it is tens of meters long, with a large amount of activities and a large number of participants, which does not conform to the current epidemic prevention and control policy. Therefore, Shi Kebin decided to improve the traditional dragon lanterns and innovate and develop small and light dragon lanterns. After more than 30 days of research and development, a delicate and lightweight ribbon dragon was born.
The small and light ribbon dragon is not only suitable for fitness, but also has the function of performance and appreciation, and more importantly, it is economical and practical. Compared with the previous Dragon Lantern, which cost 78,000 yuan or even 1 10,000 yuan, the small and light colored ribbon dragons cost more than 100 yuan each, which is affordable for ordinary families and conducive to market promotion. How to open up the market when there are new products? On the one hand, Shi Kebin vigorously promoted products through online shopping platform, on the other hand, he actively cooperated with schools and communities through local government to start dragon lantern culture.
Room, set up a dragon dance team, and arrange professionals to guide the teaching on the spot, using live webcast. On May 22nd, in qingyunpu district Sports Fitness Plaza, the coach led the students to demonstrate how Qicai Long danced and kept fit. At the same time, the live broadcast room of Tik Tok Dragon Lantern in the south of the city is also interactive, and more than 1 0,000 orders were received on the same day. In addition, Shi Kebin has also established a long-term cooperative relationship with the Dragon and Lion Association. Every time a national training class is held, Shi Kebin presents 50 ribbon dragons. In this way, it is already in
More than 30 provinces and cities across the country opened for sale. Shi Kebin told reporters that at present, the sales volume of small and light ribbon dragons has reached 6,000 pieces, and it is expected to achieve the sales target of 20,000 pieces this year. Sales will reach 5 million yuan, more than 50 employees will stabilize, and the enterprise will have new hope.
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