Now the network celebrity economy and the live streaming economy are developing in full swing. Every day, thousands of people become new internet celebrities. Workers from all walks of life, including shopping guides, corporate executives, fitness coaches, bank tellers and even mayors and county heads, have turned into anchors and appeared on the screen, becoming a new landscape in economic and social development. Every day, more than 10000 new anchors come to Taobao University to study live broadcast operation.
Li Jiaqi said that in the past year, he was either broadcasting live or preparing to broadcast live, and he didn't dare to relax. These pressures are incomprehensible to outsiders, but he has to do so in order to survive in this industry.
In the year when Li Jiaqi insisted on live broadcast, he has broken the industry record with his own practical actions, with 389 live broadcasts a year.
Live broadcast type:
Among the various modes of live broadcast+,the top3 that users are most satisfied with is public welfare, cultural science popularization and tourism. In terms of live broadcast+tourism, Taobao Live has launched "Yunchun Tour" for users to visit eight famous museums online. Among them, the live broadcast of Potala Palace was less than 1 hour, which attracted millions of users to watch.
In terms of live broadcast+fitness, fitness platforms such as Keep have also entered the market. Live broadcast+everything in life has increased users' sense of participation in diversified scenes, blurred the sense of boundary between virtual experience and reality, and made more and more users tirelessly participate in live broadcast interaction.
Many e-commerce platforms have entered the live broadcast of goods. Head e-commerce platforms such as Taobao occupy the natural advantage of live broadcast with goods by virtue of stable supply chain system, rich categories, cooperative layout of anchors and natural shopping order atmosphere. JD.COM, which entered the market late, has also enjoyed a wave of live broadcast with goods in recent years.