1.Hugo Boss, a world-famous luxury brand, originated in Germany and mainly deals in accessories such as men's and women's clothing, perfume and watches. Since 1923, the name Hugo Boss has become synonymous with fashionable men's wear, specializing in the production of world-class high-quality men's wear. The first BOSS perfume was launched on 1993. Since then, BOSS has been the main leader in the global perfume market. Hugo Boss China official online shopping mall has been launched 20 13.

2.2 consumer group positioning. BOSS brand is an urban white-collar worker, which is subdivided into black label series based on formal clothes, orange label series based on casual clothes and green label series based on outdoor sportswear.

Hugo is a clothing series for young people. Its design is avant-garde and fashionable, and it adopts the latest fabrics, which is suitable for young men who pursue fashion.

3.HUGO BOSS's style is based on the traditional image of Europe and has a strong German sentiment. It never goes with the flow, its design is restrained and elegant, without melodramatic details and unnecessary accessories, but it pays attention to social recognition. HUGO BOSS has always maintained the first-class level of Europe's largest men's wear manufacturer in terms of texture and workmanship.

4.HUGO BOSS has opened stores in more than 0/00 countries and regions around the world. Its products have always been highly respected for their quality, taste and luxury temperament. In addition to men's wear, HUGO BOSS has also developed a women's collection. Glasses, perfumes, watches, shoes, leather goods and other brands have also been recognized by the market for their excellent quality.