Andema is an American sports equipment company, founded in 1996, which is famous for its high-performance sports equipment and innovative technology. Brand positioning is mainly aimed at professional athletes and fitness enthusiasts, providing all-round sports products including sportswear, shoes and accessories. Andema's products are famous for their high-tech fabrics, breathability and comfort, especially in the field of sports tights.

In terms of price, Andema's product pricing is usually in the middle and high-end level. For example, the price of a sports coat is several hundred yuan, while the price of professional basketball shoes or running shoes will be higher.

In terms of popularity, Andema has a high reputation in the world, especially in the North American market. Through cooperation with many famous athletes such as StephenCurry, TomBrady and MichaelPhelps, and sponsorship in various sports events, the brand has successfully enhanced its influence.