Trademark fila Sporting Goods Company in Rome, Italy hired a Japanese designer to design the trademark 1972 for fila. So the trademark with the letter F as the main element came out, which was greatly appreciated by the Italian boss of Fila.

This F letter is very creative, uses beautiful and plump geometric patterns, and has a strong artistic sense, which is consistent with Italy's long artistic atmosphere. Therefore, until today, Philo has no intention to change the trademark. Feile development 19 1 1. The Philo brand was founded by the Philo brothers in biella at the foot of the Italian Alps. It was originally a home textile enterprise.

Extended data

Brand history

The brand was founded by Philo Brothers in biella in 19 1 1 and has a history of nearly one hundred years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business. In the following years, golf, tennis, fitness, yoga, running and skiing series were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.

Perfect design, elegant lines, showing the artistic thinking of sports; Exquisite craftsmanship and unique fabrics represent the fashion model of the brand, showing FILA's positive attitude towards life and elegant sports art.

Philo official website-About Philo