Board game business plan
One: Summary
With the development of modern social economy and the improvement of people's living standards, people pay more and more attention to the quality of life and creativity. Modern high-tempo work and study have brought great challenges to young people. How to adjust your body and mind in time after school or in your leisure time, relax properly, eliminate fatigue and be full of energy, and finally put yourself into the next study and life in the best state, which puts forward brand-new requirements for modern social service industry. How to grasp the context of young and fashionable life in time has become a top priority.
As we all know, the development of contemporary education has greatly improved the comprehensive quality of all citizens. Young people, mainly college students, shoulder the expectations of their families and society. After more than ten years of systematic education, they have perfect values and knowledge system, are good at accepting new things, hate the unchanging life state and pursue individual liberation. This poses a great challenge to the service industry at this stage. Obviously, the traditional bar teahouse model, which sells products directly and provides some basic services independently, can no longer meet the requirements of young people for leisure mode at this stage. A new platform-based business model integrating entertainment, leisure, gathering and making friends appears in people's field of vision.
This so-called? Board game shop? Our service organizations can meet the spiritual and cultural needs of high-level young people such as white-collar workers and students as much as possible, take into account the requirements of consumers with different attributes as comprehensively as possible, and strive to infiltrate some unique fashion elements into the service details and constantly add new elements to them, so as to truly conquer local consumers, set off a revolution in the service field, and finally lead the local fashion trend.
Is this new club model planned by our group? Board game shop? . Detailed planning is as follows:
Two. Master plan and project introduction
Board game shop is a kind of food that sells special drinks, ordinary drinks, drinks, snacks and some snacks; Provide rental services for all kinds of board games (such as cascading, three kingdoms killing, police games, or various elegant board games, etc.). ); Providing props, musical instruments and other services for parties, dance venues and related activities, video editing and making various commemorative videos and other technical services, aiming at providing a platform for young people to make friends and other activities, taking related sales products and related rentals as profit means, mainly for college students and other consumer groups. After investigation, our group believes that this business model can be replicated in the local area, and we only need to add some elements suitable for the local area to achieve the purpose of profit.
It's called. Board game shop? The new service model first appeared in the eastern developed areas, and the original service varieties were relatively single. As we all know, Guangdong Province, as the most economically developed region in China, has a huge labor market, and the value created by workers accounts for a high proportion of GDP, which requires that the quality of employees must reach a corresponding high level. High-level talents from all over the country have different cultural backgrounds and living habits. After finishing their work, they usually spend the rest of their time socializing and relaxing. In this way, the required platform is very important. Traditionally, social places are usually served by restaurants, formal teahouses and bars. But in these traditional ways, such as dinner, which is more formal, more expensive and usually used in more important social occasions, it can't meet the quiet and comfortable environment for white-collar workers to make friends and create a kind of? Feel at home? This kind of atmosphere is not easy to bring our relationship closer. As for teahouses and wineries, they are too tacky, and their tastes and entertainment activities are too old-fashioned. It's hard to get these? New new human beings? The favor of. At this time, many people who have personal experience deeply feel that it is necessary to dig deep in this similar industry and add some forms that white-collar workers like to see, thus blowing a new wind for this similar industry. So, what's a name? Board game shop? Our service leisure club model came into being, which quickly occupied the local market and was recognized by consumers. From the initial white-collar workers to college students, it gradually affects the younger age. In the course of years of development, this model has been gradually recognized by consumers of different ages and classes, and new elements suitable for all kinds of consumers have been added. The success of this model indicates that high-grade life occupies an increasingly important position in the minds of modern young people.
This mode has many advantages, because in addition to making some necessary publicity in advance to let potential consumers know the advantages of this new entertainment mode compared with the original mode, only a few managers are needed to maintain the operation at ordinary times, so all activities are basically based on consumer self-help. In addition to preparing some special drinks in our store, the rest of the operation and management personnel, both in skills and quality, are just similar to ordinary similar service facilities, and the human resource cost is low.
In fact, the highlight of our entrepreneurial design this time is to highlight the characteristics of the board game shop. Our core guiding ideology is to infiltrate the concepts of fashion, novelty and individuality into business, respect each guest's personality choice, and create an environment that is easy to inspire them in all aspects as much as possible to meet the different requirements of different guests and build a bridge of communication for these guests with different personalities. First of all, this is the core of the concept of personality.
Another important guiding ideology is novelty. In our idea, every day is different and there are surprises every day. In addition to giving participants the theme of each activity, the staff will also interact with the participants and join many theme performances that are easy to enliven the atmosphere. Of course, the protagonist of our board game shop still belongs to our customers and friends, and this is the stage for them to show themselves. Every individual's creativity is endless, and the key is how to help them find it and get everyone's approval. In our model, the individual's brilliance will be maximized, so that customers with inner beauty can show their talents to everyone, and those who are confident will be more interested in life. In each talent show, the store will also set the best prize and get corresponding discounts or coupons. The entrepreneurial team believes that this model of dispersing profits into exquisite and high-quality guidance services and taking customer needs as the starting point as much as possible should be the biggest subversion of the traditional commercial bar model.
In the traditional commercial bar mode, consumers generally exist as consumption terminals. All the shops need is to stick the price list on the bar and provide goods and services for customers. Although it can achieve a little labor cost, the relative creative input is very small. For the contrast of atmosphere, hardware investment (such as storefront decoration) is often used to achieve it. In this board game shop model, we only need to add some creativity to the input, that is, increase the creative input of operators, and the required labor costs do not need to rise too much. For the hardware investment in the early stage, we only need to highlight the personality.
Three: market analysis
After careful market research, we found that there are some special situations in Northeast China, and it is necessary to add elements suitable for local characteristics when introducing them. After careful publicity, they can be recognized by local consumers.
In northern China, due to the relatively harsh natural environment, vast territory, vast territory and sparsely populated landforms, Northeasters have developed a calm personality. In addition, the northeast developed late and the corresponding infrastructure was poor. Everything needs early immigrants from Shanxi, Hebei, Shandong and Henan to develop. Coupled with the important position of the Northeast in the long river of history, compared with the peaceful environment in the south, there are obviously more wars in the Northeast. Under this historical background, immigrants from all corners of the country have formed a communication culture of mutual dependence and trust in order to live together. Cultural figures from all over the north meet here, and * * * breeds the generous, generous, friendly and trustworthy character of the Northeast people. In this cultural system, parties and conversations are the main aspects. Perhaps consumers' requirements for the environment are not in the first place. What they need is special products that can set off the communication atmosphere. From this point of view, traditional Northeasters may choose their social occasions in bars, and their main consumption should be wine consumption and KTV service. But the traditional mode is: now eat in the restaurant, then go to the bar to consume drinks, and finally go to KTV to set off the atmosphere, so as to achieve the purpose of making friends? Honest and generous? These basic elements of self-character.
Now we can imagine that if all the above services can be enjoyed in one store, consumers will turn to this service model for consumption. First of all, the board game shop model we designed this time can meet the preferences of different consumers by comparing the basic atmosphere and using these unique aspects of theme parties. Meet the consumption requirements of ordinary customers by renting game equipment, providing private rooms and providing wine service. You can also organize some group activities by providing stage and hall space and related group activities such as audio equipment and musical instruments to meet the needs of group customers. Such as: company anniversary celebration, birthday party, bachelor party on the last night before marriage, etc. For the generous character of the Northeast people, I think it can be displayed to the greatest extent through this stage. Some customers who need private space, such as close friends and lovers, can still meet their requirements by strengthening the sound insulation effect of private rooms and other technical means.
The main target groups, after detailed market research, combined with our own experience, take Harbin where our group is located as an example. As the largest central city and commercial center in northern Manchuria, Harbin has gathered a large number of commercial bases and industrial facilities, and is also an important distribution center for agricultural products, which has a great demand for workers with various skills. Therefore, judging from the number of universities and other higher education institutions, Harbin is among the best in Heilongjiang Province. The number of college students and university-related employees is extremely large. In recent years, due to the support of national policies and the leap-forward development of local education, many schools have developed rapidly and their scale has expanded dramatically. Many schools have developed by expanding campus scale, building new campuses and expanding enrollment. Due to the limited conditions, the new campuses of many colleges and universities are not together with the old campuses, so they can't make good use of the original infrastructure and other public resources of the old campuses. Therefore, this provides some convenient conditions for our plan.
As we all know, college students, as a special consumer group, have profoundly changed the business pattern. For a long time, universities, as a scarce educational resource, were established to cultivate high-level potential talents from all walks of life. Its location must be in influential central cities and metropolises. There is no doubt that these cities must have developed infrastructure to meet the consumption needs of tens of thousands of people. This is a big market. Compared with ordinary consumers, college students pay more attention to spiritual consumption and high-end technology consumption besides some necessities of life. These consumptions have obvious characteristics such as high technology content and large profits. Generally speaking, a university has been handed down from generation to generation and built from generation to generation, which not only improves the academic atmosphere step by step, but also enriches the surrounding service facilities year by year, forming a prosperous business circle with rich functions and meeting the needs of college students from daily life to study and entertainment. In history, Chang 'an was the most famous in the prosperous Tang Dynasty. Qujiang scenic spot? Or Jinling, the capital of Daming? Smoke willow Qinhuai? These famous business districts have appeared in the long river of history with the name cards of cities and even times, and have been yearned for by people for thousands of years. The fundamental reason is that they rely on the country's highest institutions of learning, and their current consumption target is the leaders and leaders of the future country. These high-end talents will definitely have a certain social status in the future. When they are studying, the cost of study and living is huge. Therefore, no business person will ignore the potential market of students.
Let's get back to reality. As far as Harbin is concerned, after years of development, with the further acceleration of urbanization, the scale of the city has expanded dramatically, so the municipal government proposed? North Vietnam expansion? Development strategy, the most important of which is the development of Jiangbei. In fact, many cities are built along the river, the premise of which is to solve traffic problems. The first idea is to connect the new old city with many bridges and tunnels, and solve the problem of insufficient infrastructure in the new city through convenient transportation. The second way of thinking is to increase investment in urban infrastructure development, so as to gradually narrow the gap between the old and new urban areas. Generally speaking, in urban planning, the attitude of paying equal attention to both is adopted, but no matter which way, the construction period will be very long and it is impossible to complete it in a short time. Compared with the south bank of Songhua River, there is a big infrastructure gap in Jiangbei, so the land price is cheaper. At the beginning, the university took this into account when carrying out capital construction. Therefore, from a perspective, a large area of construction land really does not have to worry about the scale of the school's infrastructure construction. Indeed, the main buildings of Heilongjiang Institute of Science and Technology and Harbin University of Commerce are magnificent, but considering their surrounding environment, the lag of surrounding commercial facilities greatly restricts students' lives. Taking hotels as an example, the average price is nearly 20% higher than that around other schools in the city, and the number of hotels simply can't meet the requirements. As for other entertainment clubs, they are basically in a blank state. Being in Jiangbei is like being on an island. I think this should be the voice of many students in Jiangbei.
In fact, tracing back to the source, first of all, it is usually local residents who run the service industry, or they employ local residents to run it, so it is difficult to form a scale. In addition, the university area in Jiangbei is originally a place to be developed, and the original residents are scarce, so it is difficult to form a large-scale operation. Coupled with the completion of the new campus, students moved in and the population suddenly rose, which led to the saturation of service facilities around the school and the shortage of supply. Therefore, the existing conditions simply cannot meet the needs of its huge consumer groups.
In the long run, through the isolated incident that the new site of the municipal government moved to Jiangbei, we can also see the determination of the municipal government to develop Jiangbei. I believe that in the near future, with the completion of more infrastructure and the use of more and more large-scale public facilities, Jiangbei will certainly win greater development, and as a business club that will initially settle in this wealth gathering place in the future, it will certainly be able to catch this rare express train and realize the synchronization between society and individuals.
In this case, the planning of this group will be located in the surrounding area of Jiangbei University Town, mainly for all college students, which can not only meet the market demand, but also be recognized by everyone as long as publicity is done in advance until it is loved and welcomed.
Attached:
As can be seen from this table, based on the same city as a platform, the basic business elements such as revenue, cost and risk are different in different regions. So far, the classic business case is applicable to any business activity. From an economic point of view, any business activities in similar industries involve consumption substitution and other issues. Generally speaking, in the moderate price stage, consumers will pay more attention to the quality and service of goods; When a commodity or service is still in a basically controllable state, price will not become the dominant factor, and consumers will pay more attention to the comprehensive income they can accept. For operators, although they hold different positions towards consumers, they still pursue the maximization of their own income. And each demand of both sides can be regarded as a moving point on the demand function, one is an independent variable and the other is a dependent variable. The most important thing is to seek a point that maximizes the interests of both sides according to the acceptable scope of both sides. This store can be regarded as the basis of this kind of business activity. Obviously, in this design, according to the basic theory of microeconomics, we proved the operability of Jiangbei District in the initial design.
Four: marketing strategy
First of all, in the previous narrative, the basic business model of this group of board game shops and their advantages in market, location and labor cost have been briefly expounded, and the basic profit model has been clarified. In fact, these can be regarded as hardware equipment invested in advance. In other words, realizing the above content is the premise of its foothold.
The so-called marketing strategy includes many aspects of an economic entity's business philosophy, employee management, corporate culture and so on, and is actually the core concept of an enterprise. With a good marketing strategy, we can produce unexpected advanced ideas and support the progress of enterprises. First of all, position yourself at the height of an enterprise and constantly encourage your growth with strict corporate culture. The result is obvious.
The fundamental purpose of business activities is to make profits. There is no doubt that services that meet market expectations will surely gain a favorable position in the market competition. With excellent management and marketing skills, you will undoubtedly be ahead of the competition. We put the advanced marketing strategy through it, and constantly implement the core enterprise value system with the concept of individuality, fashion and service in specific operations, and strive to make it a bright spot in the service industry in the new era.
Verb (abbreviation of verb) financial analysis
In view of the characteristics of this model, we can divide the investment into three parts: upfront investment, operation investment and maintenance investment.
Pre-investment refers to the hardware investment of specific stores in this mode, such as pre-selected location rent, store rent in suitable lots, store pre-decoration expenses, hardware equipment procurement expenses, etc. As a real start-up fund, upfront investment has played a vital and irreplaceable role here. The scale of initial investment restricts the size of stores, and correspondingly determines the future development and profitability of enterprises. Pre-investment can be realized through personal financing, bank-guaranteed loans, micro-loans and other channels. Special treatment should be given to the ratio of liabilities to fixed assets here. Generally, the normal proportion is that the former does not exceed 75% of the latter.
Operating investment refers to the commercial operation of enterprises after the completion of the construction of fixed assets invested in advance. The cost of manpower and material resources needed during this period, the corresponding purchase cost of the goods sold, and the cost of all consumables (such as water and electricity, etc.). ). Generally borne by the profit part.
Maintenance investment is the depreciation cost of all losses caused during operation. This part of the statistics tend to increase gradually with the passage of time, but there is generally no fixed specific amount.
Dealing with the relationship between the three is the most important thing in the operation period and the fundamental purpose of investment. It is also the focus of this case analysis. Economics is actually a centralized arrangement and analysis of a series of successful economic cases in ancient and modern times. We can learn valuable experience from it to guide our actions.
An analysis of the potential and risk of intransitive verbs
In the above content, its potential analysis is introduced in detail, and now its risk analysis is mainly introduced.
In any business activity, risk will always follow, and no operator will ignore its existence. In this case, there are mainly the following risks:
First, the initial investment is large, the construction period is long, and the existence of various uncertain factors makes it difficult to grasp the whole. Pre-construction belongs to fixed assets investment. As the core of steel, every move is related to the overall situation, so we should handle it carefully.
Second: because this concept is still a new thing in the local area, people will always have a certain process to accept new things. During this period, there may be problems such as scarce customers, which will affect the development process. So publicity is an important part of success or failure.
Third: management issues. With the passage of time, the popularity and scale of board game shops will expand accordingly, and some management problems or loopholes will be involved, which can only be solved by increasing the investment and running-in of human and material resources.
Abstract: After a comprehensive market analysis, the group found that the plan was based on the basic requirements and took into account the problems in actual operation. Some problems were found through actual investigation. Of course, many of these conditions are too idealistic, and it is difficult to obtain such favorable foundation and conditions in real business activities. Of course, this is also a common problem of college students' entrepreneurship. The problem of insufficient practical operability can only be completed through later practice. In addition, this paper does not give enough consideration to some basic expectations of operators. In future activities, we will practice according to some practical problems and try to accumulate practical experience in order to improve and exercise.
In fact, this design involves a lot of professional knowledge from all walks of life, and it is difficult to be perfect because of the limited level of our group in all aspects. We hope that in the next time, we can get valuable opinions and suggestions from the judges, and we will continue to improve and perfect. Maximize the purpose of this competition. Increase one's knowledge and broaden one's horizons.
Characteristics of board games
Board games mostly use paper materials (or add exquisite model assistance), without the assistance of other electronic equipment. Unplugged, but with the characteristics of online games, it emphasizes communication and is a face-to-face game between people. As we all know, the best form of playing games is direct contact and communication between people? Please close your eyes when it is dark. It is impossible to play games online. Without face-to-face expressions and changes in body language, the game loses the fun of communication. Therefore, board game is a very suitable game for gathering friends and family, with a purer and more rustic gameplay. Many video game designers around the world look for inspiration in board games or test their new ideas through board games. Therefore, modern table games have the following characteristics:
1, the game is usually designed as a multiplayer game, usually 2-8 people, and the game time of a game is usually half an hour to two hours.
2. The rules of the game are simple and easy to understand, even children aged 8- 12 can master them. On the other hand, games require a lot of strategies, which makes games equally attractive to adults.
3. The game design adopts various themes such as history, economy, war, culture, art and architecture, as well as interesting rules design, so as to promote the interactive participation among players to the greatest extent. Compared with the traditional table game, the game is more abundant by rolling dice and randomly selecting steps.
4. Usually, no player will be eliminated halfway in the game, and the game will end after one or more players reach a certain goal or a certain round. 5. Game design and drawing are full of artistic creativity, excellent production and exquisite materials. Let every game become a work that players are willing to collect. [3]
6. The game has good openness and supports players to create or expand their own rules. And participate in some open information and rules for players to develop their own good model, which is called foreign? Instant printing of desktop games? (Print & amp).
The benefits of board games
Desktop games not only provide you with entertainment, but also allow you to:
* Make up for childhood regrets: At present, most adults rarely get toys in their childhood due to economic reasons, so it is inevitable that they will have regrets in their childhood. But can adults provide toys now? Psychological compensation? .
* Get rid of negative emotions: Modern people are under great pressure to study and work, and their life is boring and monotonous. However, with its simple or complex design, adult intellectual toys can easily put down, release stress, relieve fatigue and adjust emotions in laughter, which can be said to be a psychologist around you. Nearly 20% young people in modern cities suffer from depression to varying degrees. The inducing factors of this disease are mainly their mental difficulties and disappointments in their work and life. These interesting intellectual toys only make people feel successful from the game and divert people's attention, which is equivalent to a kind of self-psychotherapy
* Exercise your mind: Experts from the World Health Organization have investigated 1 0,000 young people and 1 0,000 old people, and found that young people generally have 65.438+0.400 billion brain cells, and the brain weighs about 65.438+0.400 grams; In the elderly over 70 years old, the number of brain cells is only 60% of that of young people, and the weight of the brain is also reduced by about 200 grams. Just as people who travel by car are prone to obesity, people who are addicted to TV and VCD are more likely to be obese than other people who often use their brains? Alzheimer's disease? . Therefore, educational toys are also our brain fitness equipment. Frequent use of both hands can activate more brain cells and make people smarter. Adult toys contain knowledge of mathematics, chemistry, physics and other disciplines. People can make the brain and body move together with the cooperation of their hands and brain.
* Prevention of premature aging: Laurence Danver, an American medical expert, found that the incidence of Alzheimer's disease was only 32% of the general population among people who started playing adult educational toys before the age of 50; The incidence of Alzheimer's disease in people who started playing with adult educational toys before the age of 40 was only12% of the general population; However, the incidence of those who play educational toys since childhood is less than 65,438+0% of the general population. Other medical experts found that some patients with mild Alzheimer's disease can slow down or even stop the development of the disease by playing with adult educational toys, and a few patients still have a certain degree of intellectual recovery.
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