Current location - Health Preservation Learning Network - Fitness coach - sport marketing
sport marketing
Shanghai has the most competitive performances, and the market is very active. Competition performance industry is the most influential, dynamic and radiant form in sports industry. We make full use of Shanghai's good economic and social environment, actively explore the ideas of government-led, social participation and market operation, carefully operate high-level international sports events, and strive to build a platform for the development of competition performance industry. At present, five major brand competitions, such as Tennis Masters Cup hosted by bus companies, F 1 Grand Prix hosted by Shanghai Circuit, International Golden Grand Prix hosted by Shanghai Rong Sheng Company, International Marathon hosted by Shanghai Sports Association and Snooker Masters hosted by East Asia Group, have basically taken shape, and have formed the "sports name card" of Shanghai. For example, F 1 Racing is one of the most influential sports events in the world. In 2004, 2005 and 2006, 800,000 people went to watch the competition, among which the overseas audience exceeded150,000. The competition was televised in nearly 200 countries and regions around the world. F 1 annual three-day competition contributes more than 2. In the 48th World Table Tennis Championships hosted by Shanghai in 2005, there were * * * 1500 athletes and coaches from 47 countries and regions, which set a record for the largest number of participating countries and participants in international sports events since the opening of Shanghai, with a total audience of over 654.38 million. On average, Shanghai hosts more than 30 international competitions and more than 50 domestic competitions every year. Regular, small and diversified business activities are held all the year round, and all districts and counties actively cultivate and gradually form "one district, one product" landscape activities and characteristic activities. These events highlight the distinctive features of Shanghai sports, form an open and large-scale development pattern, and become the most distinctive and open characteristic industry in the development of sports industry. These events have significantly promoted the development of construction, transportation, communication, tourism, catering, advertising, media, news and other industries, and played a positive role in stimulating domestic demand, promoting employment, improving the quality of life of citizens, expanding the international influence of the city, and promoting the great cycle of the national economy.

The sporting goods market is booming. With the continuous development of the sporting goods market, sporting goods have developed from a single brand to multiple brands. Double happiness is a well-known sporting goods brand in Shanghai. After years of independent innovation, it has become a world-famous brand. With the sales situation in short supply, far higher than the price level of peers, and 80% of international competition balls, it has occupied the whole world table tennis world. Shanghai Qiao Shan Sporting Goods Group has become the first supplier of sports fitness equipment in Asia and the fifth in the world.