Communities mainly focus on interests, goals and needs, which can be roughly divided into the following categories:

1. Interest community

Generally speaking, people with similar interests always like similar things, and they always look for similar things on the Internet. Interest-oriented community is a community created based on interest.

In this era of pursuing liberalization, diversification and individualization, we can find that people of the same kind form a community, with very small interests, very fine needs and very delicate emotions from individual members, and personal interests are aroused and amplified because of the interaction of the community. The public commented on the beauty theory of food community and fashion consumer community. No matter what kind of interest-oriented community, it contains great commercial value and is worth exploring by enterprises and businesses. Suitable for building a free community.

2.？ Product community

There is a virtual product community, also called knowledge community and personal brand community. What is a virtual product community? That is to say, in some groups, we often see a teacher sharing some knowledge about enterprise management or operation in WeChat group or QQ group. Through a paid learning community, we become a virtual product-oriented community, that is, a visible and intangible community.

There is also a physical product community, also known as a product brand community. What is a physical product community? For example, I run a gym, I build a community about sharing fitness, and promote my fitness equipment by sharing fitness knowledge. Which means you can see. Such a tangible community.

In the commercial society, products always come first. Only compared with the industrial age, the cost structure and performance attributes of products have changed. The essence of product is the intermediary of connection, which used to carry specific functions, but now it carries interests and emotions. Excellent products can directly bring considerable users and fans, and based on this group, more business can often be carried out to increase profits.

3.？ Learning/knowledge community

A group of people who love learning get together, including spontaneous free communities and courses that pay for knowledge. The theme of the community is basically learning. For example, knowledge sharing, study and research, reading clubs and training camps on many platforms belong to learning/knowledge communities.

4.？ Brand community

Brand community is a group of social relationships among consumers who use a certain brand. A professional and non-geographical community is initiated by consumers or owners themselves, forming a brand support and habit, and is an extension of the product community.

In the brand community, based on the special feelings of consumers for a brand, the two values advocated by this brand are in line with the two concepts owned by consumers themselves, thus producing a psychological buzz.

5.？ Organize the community

The common organization community is the Women's Growth Tribal Camp, which aims to solve women's problems and broaden their knowledge.

For example, the early readers' club was a group of women with self-discipline, pursuit and the same frequency. It is mainly to help the members of the club become self-disciplined and rational, and to plan some activities to broaden the knowledge of the members of the club, so that they can grow up together and make friends with similar interests and the same frequency in the process of growing up.

In this way, brand awareness started early, which made the original intention of opening a community and enhancing brand awareness form an equal connection and make progress together.

6. Media Operation Community

Self-media community is a community where people gather based on their trust and love for private, civilian, generalized and independent communicators of self-media platform. Generally speaking, there are four common self-media platforms: WeChat, Weibo, Forum and Post Bar.

7. Tool community

Tool-based communities, more precisely, community application platforms, such as Weibo, WeChat, Momo, etc. , is the basic tool for people to communicate in the community. Nowadays, the community has penetrated into people's work, study and life, and has become a common daily state. Under this trend, community has become a flexible and convenient tool to strengthen real-time communication.

For example, more and more companies use WeChat group to organize meetings, coordinate projects and handle work. When a work or study project is established, a community is established, and the information of the whole project can be exchanged in the community. For another example, after the party, friends will join a group to communicate and interact. It can be said that the tool community has the characteristics of application, flexibility and scene.

8. Resource community

What is a resource-based community? For example, I have some friends and classmates who operate on the official WeChat account. I have established such a community, and enterprises or businesses want to operate in the official WeChat account. I have such a resource community, which belongs to the resource community. Then all the matrix communities of China Foreign Exchange are resource communities.

Does China's foreign exchange income come from Enlightenment? Division was established in June 19, 20 10? Created, concurrent and? Did you join forces? Learn from online entrepreneurship? Community Wukong & Social Elite Group? British league, carefully raised? Are you ready for a social group? How to make a profit 19 class? Hua Chuang Xue Huishang? How long will the hospital take? Training.

Everyone knows, Wu Laokong? Is the teacher creating a family business? Mentor, multiple companies? Shareholders, after him? Guide camp? There is nothing in the company. Turn losses into profits, 20 18 enlightenment? The teacher serves as the Spring Festival? What are the cultural limitations? Company director? Dragon, is there a company? Step by step? Difficult, low performance? Fan, Wukong is old? Teachers use social interaction to cross groups? Played for half a year? Time doesn't allow, but? The company came back to life, did it? Go to a thousand camps? Take it!

Wu Laokong? Did the teacher pass by all the way? Experienced a lot of bitterness? Ashamed, how many people did you see? Entrepreneur, Xiao Bai, grassroots? Layer, painful struggle, loss? Shout; What else is there? Random, hit the wall south? Blood on your head? Mobile, hard work? Thanks for your hard work, Shed? Bitter and sweaty? Water, but get it? Any result, can't it go to heaven? Reward some? People who work hard only get paid back? Those Linu? Find the right French side? People, what do you think? Empty suddenly? Have an idea: Do you need help? More internet? Entrepreneur, Xiao Bai, grassroots? Layer, college students' work and? The field wins the scholar? Get the most heart? The truest Shang Xin? Industry thinking, and mention? Every project? Lack of technical resources? What about the source of personal information? Docking is more important? Is it to make friends with Xiao Bai? Can you get it right away? Make money? System nine nine? God and species? Zero wind to earn insurance? Money project recommendation. What about Chuang? Established chuanghua? Remit this giant? A big business platform!

So after talking about the subdivision of the community, are we more clear?

If you are still unfinished, you can pay attention to the official account of WeChat: under the golden rice hall where domestic foreign exchange is earned.