A way to cheat consumers. Operators have the obligation to maintain the concept of good faith management to consumers. Whether it is illegal to defraud consumers depends on whether the operator's behavior is misleading consumers. To judge whether the operator's behavior misleads consumers, we should adopt general standards, that is, the cognitive level and recognition ability of ordinary consumers shall prevail. If this behavior is enough to mislead ordinary consumers, it constitutes fraud.

Legal basis: Article 55 of the Law of People's Republic of China (PRC) on the Protection of Consumers' Rights and Interests stipulates that if a business operator commits fraud in providing goods or services, it shall increase the compensation for the losses it has suffered according to the requirements of consumers, and the amount of compensation shall be three times the price of the goods purchased or the cost of receiving services; If the amount of additional compensation is less than that of 500 yuan, it shall be 500 yuan. Where there are other provisions in the law, those provisions shall prevail. Where a business operator knowingly provides goods or services to consumers, causing death or serious damage to the health of consumers or other victims, the victims have the right to demand compensation from the business operator in accordance with the provisions of laws and regulations such as Articles 49 and 51 of this Law, and have the right to demand punitive damages less than twice.