There are three combinations of sports forms:
1. Independent theme;
2. Multifunctional combination (head office, sub-head office)
3. Specific function allocation
It is understood that the sports format can be roughly divided into sports retail and sports experience, and the emphasis here is sports experience. According to incomplete statistics, the current popular sports formats in China include:
Running, equestrian, rock climbing, trampoline, yoga, martial arts school, ball games (basketball, tennis, squash, billiards, bowling, golf, badminton, five-person mini-football), cars (racing, go-karting, indoor cycling, etc. ), diving, swimming, skating, skiing, shooting, fencing, archery, flying wind tunnel, flying.
Little Knight Children's Equestrian Hall: a rare indoor equestrian training venue for children in China.
The Little Knight Children's Equestrian Training Hall covers an area of 1 1,500 ㎡. The horses are all from European ponies, specially designed for children aged 2- 12, and equipped with a small equestrian and runway training ground. Its diversification is also reflected in the leisure archery on the battlefield, train building blocks, picture books, DIY pottery, oil painting, micro-landscape production and so on. Let the children play richer and more fulfilling.
Feiting Karting Hall: It has the largest indoor track in Asia.
Shanghai Feiting Karting Hall has the largest indoor track in Asia, and all karts are brand-new imported high-quality racing cars. The first floor is a go-kart venue, and the second floor is a bar and stands. The 360-degree track scenery is suitable for the whole family to experience together.
However, few shopping centers have enough space to introduce thousands of square meters of karting halls. If there are spare parking spaces in the parking lot, we can consider following the example of An Baili Central Shopping Center and setting the karting yard in the underground parking lot or the roof parking lot (the fire protection problem needs to be solved); If the project area is limited but you want to introduce racing cars, you can introduce a simulated racing center that combines reality and reality.
Kung fu archery cafe? : a masterpiece of sports+leisure
In Guangzhou World Mall 89 1 Youyou Life Museum, there is a shop called "Archery Cafe?" Our company's archery hall innovatively introduced a coffee bar in the hall, providing coffee, milk tea, desserts and other drinks and foods. , to create a leisure sports space.
There are three arrows with different distances of 6m, 10m and 18m in the museum, which correspond to junior, intermediate and advanced players respectively, and are coached by Guangdong and municipal teams. Trial operation 10 day, the archery hall with a usable area of 400㎡ received more than 500 players at most, and 80% of the time was full of arrows.
According to public comment data, up to now, there are 46 archery halls in Beijing, 56 in Shanghai, 365 in Shenzhen, 438+0 and 48 in Guangzhou.
Triumph fencing sports center: provide a full set of fencing equipment.
Triumph Fencing Sports Center mainly trains young people in fencing system, and can provide a full set of fencing equipment (including fencing vest, fencing clothes, fencing pants, fencing metal clothes, connecting wires and swords) and supporting equipment.
Indoor/rooftop ski resort
The roof ski resort of Shuicheng Square in Du Wen, Beijing is the largest steel structure open-air ski resort in Beijing's Sixth Ring Road, with unique shape, low carbon and environmental protection. Because it is built on the roof of the digital 3D animation center, it is a veritable roof ski resort. You can ski in winter and in spring, summer and autumn.
The huge roof ski resort has a total construction area of117000m2, 2 floors underground, 5 floors above ground, with a height of 29.5m, and some 13 floors with a height of 63.80m.. The roof of this project is wavy, with three slideways, in which the height of the main slideway is10.5m, the length of the slideway is more than 50m, the height of the middle slideway is 25.2m, the length of the slideway is more than 85m, the height of the leading slideway is 37.8m, and the length is more than140m.
Compound Arena Daluge
Continental Pavilion, from Taiwan Province Province, is the hottest compound gym in China. In Chengdu IFS, Daluge not only provides facilities such as AMF professional bowling machines imported by air from the United States, as well as the latest SEGA darts, billiards, basketball machines, mini bowling, etc., but also sets up exclusive boxes to provide brand-new meeting places to meet the new social needs of young people. In the proportion of its business planning, bowling and golf account for 70%, and catering reaches 20%. At present, Big Green Grid mainly develops three major products:
1)— Taroko Park, a large shopping center with international entertainment theme, such as Cao Ya Road Shopping Center in Daluge, Kaohsiung; 2) Medium-sized shopping centers that combine sports with general entertainment-"Taroko Mall", such as Daluge New Age Shopping Center; 3)— Taroko Square, a community sports center, can be combined with gyms, go-karts, bowling alleys, batting grounds, sports retail, bookstores, supermarkets, fitness centers and other formats in the future.
Its compound management not only brings "fun" experience consumption on the desktop, but also develops "eating and drinking" projects such as restaurants and bars, adding cultural and creative elements such as music. In addition, in order to strengthen the interaction with consumers, Daluge will also hold ball games with consumers, various theme parties, Mother's Day activities, parent-child activities, company annual meetings and so on. To enhance the entertainment experience of consumers.
Innovation is the eternal theme of shopping center development, not only in the format, but also in the scene experience. As far as the layout of shopping centers in sports format is concerned, the scenes of stadiums and gymnasiums are not presented in a single form, and fitness is only a "standard", and it is more for performing arts, entertainment, exhibitions, education, tourism and other functions. With the world cup, Olympic Games, marathon and other sports events getting more and more attention, it has played a prompt role in the choice of shopping center format.
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