Trademark fila Sporting Goods Company in Rome, Italy hired a Japanese designer to design the trademark 1972 for fila. So the trademark with the letter F as the main element came out, which was greatly appreciated by the Italian boss of Fila.
The letter F is very creative, uses beautiful and plump geometric patterns, and has a strong artistic sense, which is consistent with Italy's long artistic atmosphere. So until today, Philo has no intention of changing the trademark.
Philo has developed 19 1 1 year. The Philo brand was founded by the Philo brothers in biella at the foot of the Italian Alps. It was originally a home textile enterprise.
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In September 2005, Feile brand was first introduced to China market by United Asia, and the first flagship store of Feile opened in Shanghai in 2006. In the second half of 2007, Feile transferred all the rights and interests of Feile brand in China (including Hongkong and Macau) to Belle International for US$ 48 million.
In China, Feile will continue FlLA's enterprising style and create a brand image of fashion sports famous for its cutting-edge style. Meanwhile, Philo will provide tennis, fitness, Italian classics and sports inspiration in China.
In the second half of 2007, Belle Group acquired the Philae business through the establishment of FullProspect. Due to the poor management of Belle International, Philae's brand influence and high-end image in China are increasingly marginalized.
Relevant financial data show that by the end of 2008, this business not only failed to make a profit, but lost HK$ 3,265,438+8,000. It is difficult to achieve the initial goal in a short time, and the recent economic downturn has made Belle decide to sell the Fila business, and the buyer is Anta Group.
On the evening of August 12, 2009, Anta announced that Motive Force, a wholly-owned subsidiary of Anta, would acquire the Chinese trademark of Feile owned by Belle International and be responsible for promoting and distributing the Chinese trademark products of Feile in Chinese mainland, Hong Kong and Macao.
Baidu Encyclopedia-Feile