Question 2: How does the marketing planning of farmhouse music open the market? How to attract customers? Keep old customers? This question is a bit general. The answer to the question needs to be based on the actual situation of all aspects of your store. For example, if you go to see a doctor, you will be prescribed medicine as soon as you come up, but you dare not take it. Now, there are many farmhouses. If you want to stand out from the crowd, you must have distinctive characteristics. Therefore, to open the market, we must first know what obvious advantages we have, or what is different from our competitors, which is what we often call differentiation.
Secondly, you need to know who your target customers are, what characteristics and hobbies they have, where they usually gather, and whether your characteristics meet the needs of this group.
As for exploring the market and attracting customers, if you know what I said earlier, here is an idea for you. You can design an ultra-high value and ultra-low discount activity, make it into a gift card, and cooperate with your complementary merchants and chain merchants (where the target customers gather) as a gift to give back to customers, maintain customer relations for them, and realize drainage for you.
To retain old customers and attract them successfully, the first thing is the best experience service in all aspects. After all, the first contact with your store requires customers to understand the characteristics of your store and eliminate their worries. Then, we can design a premium discount activity to guide secondary consumption, and it is best to develop into a member, and have an exchange platform, establish smooth communication channels, interact more at ordinary times, let customers participate, and improve the emotional index of customers and stores.
Space is limited, so I won't analyze it in detail. Not very comprehensive. I hope it helps you!
Question 3: How to highlight the characteristics of farmhouse music and what to use to attract guests? Farmhouses are quite popular now, unlike clothing stores. Maybe the marketing is not done well. You can use some popular business technologies to realize pattern marketing, such as holding some activities in the store, shaking your mobile phone, giving away some goods in the store, and rewarding 100%. Don't be afraid to lose money, because you will earn enough popularity. I used ledou in the store before, and it was not bad. Go to some group buying websites to increase exposure.
Question 4: How to open a farmhouse to attract customers' characteristics? What are your characteristics?
Question 5: How to make a farmhouse music may have a big answer, because I don't know much about the background of the landlord, so let's talk about the following ideas:
1. Who is the target consumer group of Nongjiale?
When we go to the farmhouse with friends or family, we usually want to experience a different lifestyle, such as eating vegetables grown on farms and chickens and ducks raised by farmers. City people usually have this kind of consumer demand. If you go to some industrial and mining enterprises in Zhou Bianyou, this is also the target consumer group.
2. How to attract customers to spend?
In the early days of farmhouse music, customers usually don't spend too much time. If you don't have some scarce resources around you, such as Mount Emei and Jiuzhaigou, you can post some wall posters on both sides of the main road within 10 km around you. The closer to your place, the greater your density. You can put forward your product advantages in one sentence, for example, your native chicken can climb trees.
3. How to manage internally
Most farmhouses are packed in their own homes, with 6 or 7 rooms, that is, about 20 people. Just like a big family, the service is mostly husband and wife. Please ask 1 or two people for help when you are busy. The service of farmhouse music reflects the sincerity and naturalness of the service, and makes customers feel that they are at home like relatives. Rooms should be clean and tidy, and items should be changed by one guest. Toilets should pay special attention to cleanliness and hygiene. If there is a large-scale farmhouse music in the local area, a minimum hardware standard of farmhouse music environment can be formed in the local area.
Question 6: What characteristics should be made to attract customers when operating a farmhouse? You have all the general features, and all you have to do is what others don't have.
For example, open a small plot for guests to grow by themselves. Guests can take care of it when they don't have time (just collect money), and they can also take care of the vegetable fields when they have a harvest.
Free home delivery (in fact, you have already received the money). The more rent you pay, the more regular customers you have. You can inform customers when the seasons change.
Let's grow other vegetables. People in the city are too idle now, but there is no place to vent their energy. You can charge according to the cost of weight loss and fitness.
For those who have time to take care of the land every week, you adopt the method of membership and reward (free room and a series of preferential activities)
Let him not go anywhere every week, and take his friends to your rented place to play. )
You should also have some other farmhouses, and the sea is still needed for mass consumption.
Your farmhouse can be named (* * farm, * * farmhouse).
Question 7: What dishes do farmhouses cook to attract the most guests? Seasonal farm dishes with regional characteristics.
Heilongjiang, for example: stewed mushrooms with stupid chicken, stewed in Yichun, pork-killing dishes in rural areas in winter, wild geese stewed in iron pot in Linkou, Sanjiang fish and so on.
Question 8: How to attract guests' attention when you can't play farmhouse music? Can you call a farmhouse that can't be played?
Question 9: Nongjiale, there are no tourism projects, why? 50 points to attract customers have several suggestions:
First, identify market demand and highlight local characteristics, not similarity, but innovation.
Because farmhouse music spreads local culture and embodies simple and natural folk customs, it is not advisable to blindly pursue luxury and simply move some entertainment projects in the city to the countryside. We must rely on local culture and adapt to local conditions. For example, in spring, tourists are organized to go hiking and enjoy the rural scenery, in summer, mushrooms are picked in the mountains to escape the heat, in autumn, fruits are picked in the orchard to taste in advance, and in winter, they go to Shan Ye to play with snow and enjoy the snow scene. It is a unique management method to let tourists participate in the daily production and life of local rural areas and taste the original ecological rural regional culture.
Two, determine the consumer groups, improve the quality of service, health, safety, green and environmental protection.
At present, people who choose farmhouse music as a mode of tourism are generally consumers with moderate ability. Many city people are curious about the countryside, and some people still can't tell the difference between wheat seedlings and leeks. The focus of the farmhouse is to introduce the theme of the farmhouse, highlight the characteristics of the farmhouse, and the price should be moderate. In particular, we should pay attention to food, accommodation, hygiene and environmental safety, so that tourists can eat with confidence, have fun and be willing to turn back.
Third, identify the development direction and advocate industrialized operation.
At present, many farmhouses are mainly operated by retail investors in the off-season, so it is difficult to show their advantages. Farmhouse must take the road of industrialization, and form a farmhouse eco-tourism village in the form of village or retail joint venture. Joint reception, * * * the same operation, interdependence, so that the cake of tourism to get rich is getting bigger and bigger, and farmhouse music can really "enjoy" farmers.
Question 10: If you want to open a farmhouse, you must first clarify the following questions.
geographical position
What is it for customers?
What are their own advantages,
Can attract customers and retain customers.
Farmhouse will also face weekend economic problems, how to solve them?
Secondly, it is the specific planning and design, cost and risk issues.
I read a library article "20 17 Internet plus Leisure Farmhouse Design and Planning", which summarized the following points.
I said the front, site selection: convenient transportation, distinctive features, no features, but also to create their own characteristics.
For customers, is it working-class or high-level or special groups (students, etc.)? )