Every time it is new, Anna's spot items will be robbed in an instant. Some explosive items sell more than 8,000 pieces in two hours and the pre-sale period is as long as 20 days. Compared with other online celebrities, Anna's high unit price is its core competitiveness. Take the dress as an example, the price of a single item exceeds that of 300 yuan. These high-premium bulky goods account for more than half of store sales.

Anna built her own factory, relying on her own supply chain to ensure product quality and improve the repurchase rate of fans. It is precisely because of Anna's store operation ability that even if there is no personal continuous exposure, the sales volume remains high.