Many people want to make money without any experience at the beginning of a project. They want to place an order at once. Basically, it is like a roof. You only have two or three cards. You can't make money without accumulation. Many people say that this accumulation lasts for three months, but according to my current understanding, it lasts at least one year.
I write articles, entrepreneurial essays and Zhihu columns. Oral audio, Himalayan Yiwu stall, clothing inventory photo album.
It took at least a year before someone added me to WeChat. In other words, your old knowledge accumulates to a certain amount, and then you cover it with new knowledge, and then you consolidate these two kinds of knowledge after covering. At this time, you can continue to stack the frames around the roof like tiles on the roof.
These houses in the countryside have wooden supports, and wooden supports are your thinking system. If there is no frame and tiles are directly covered, the house will collapse sooner or later.
Many people do projects without a basic framework, and it is difficult for them to make money. Even if you are lucky enough to earn a few dollars, it won't last long. Like the frame of a house. How to establish the framework of knowledge system for doing projects?
I can read, use mobile phone and computer, which is my basic understanding of the project. If you can't even read or even operate a basic mobile phone computer, it's basically very difficult for you to make money by operating projects on the Internet.
1, familiar with the operating rules, founders, developers and crowd attributes of various software platforms. For example, what other wholesale websites are there besides Alibaba? If you can't explain clearly, your thinking is limited to a website.
2, basic computer keyboard operation, basic website login. Many white people can't even use Baidu cloud disk, so they can't basically link Baidu cloud disk to do related projects.
3. Rules of common platforms, such as WeChat, qq and official WeChat account. How many friends can WeChat add? How to build a WeChat group on WeChat? How to operate the official WeChat account? Understanding of the basic function settings of WeChat. If you want to make money online, you must know what platform has a large traffic and many registered download users. If you haven't installed and downloaded this software on your mobile phone and only read other people's articles, you can't understand the secret of platform marketing at all.
The initial stage of tile effect. Your own framework has not been fully established, and your knowledge system has not been established. So at the beginning of the project, try every step, from the edge to the whole. What do you mean?
1, I know ten websites in February. 65438+ February Do you know more than 500 websites?
2. What product websites does Baidu have? Can you come with your mouth open? Blurt out.
I haven't operated the project, so I can't understand many online articles. As long as you insist on operating the project, even if you only advertise and read the article, you can understand it slowly. If you don't operate the project and just read the article, you will never understand it.
4. Many people didn't operate the project, and then he read many articles and felt that he understood. He went to Baidu Post Bar to post, drained himself, and knew how to post a post and delete a post. Even if the post was not deleted, why didn't anyone read it? Even if someone sees why no one adds, even if someone adds, why not pay? These basic problems are only encountered by yourself in the actual operation of the project, and you can't see other people's articles.
The mode before the initial stage of imbrication effect is frame. The framework of knowledge system can be divided into two types.
1. For example, you have been admitted to a university, studied in the university for four years, and used this professional skill to find a job after graduation. This is your knowledge system. For example, business English, architectural engineering, interior design, numerical control. Computer, programming, software development, even if you can only drive, this is your knowledge system. Li Tao ps, Xing Shuai ps, dark horse programmer.
Then if you want to make money on the Internet, use your knowledge system to do projects. For example, those who know English can share English knowledge, those who know magic can share magic, and those who know ps can share graphic design. Even many guys who play extreme fitness in Aauto faster recruit offline students to learn from him how to do one-handed pull-ups, downwind flags and arms.
I will share a case with you, which is called etiquette training. Oriental xx Training College, Qiu X. basically serves young treasure mothers and young rich women in first-and second-tier cities. One year 10- 15 training sessions, one session 100-200 yuan. A school takes half a month to a month, and one person collects more than 5000 yuan. Annual sales exceed100000. Guangdong, Shanghai, Beijing and Shenzhen all have branch schools.
2. The second knowledge system is called intra-industry segmentation system. For example, even if she is not a fitness instructor, as long as she has a good figure and shares her fitness knowledge at A Auto Fashion in Tik Tok every day, many people will join her. For example, he has no experience in the automobile industry for ten years at all. Every day, he records other people's articles as audio and uploads them to Himalayan radio. It was also drained to WeChat. A branch of the automobile field, such as used cars. A branch of e-commerce, such as Taobao and Pinduoduo Tmall. Branches of cross-border e-commerce, such as shrimp skin and Amazon. In other words, he only needs to build his own knowledge system in a certain field, and he can make money from it.
This means that you don't have real professional skills, but use other people's knowledge system to disguise your skills and operate projects.
But many people still don't understand what I'm talking about. Let me give you an example.
I copied all the files of many paid courses in Tik Tok. I love cracking to find resources, buying resources with salted fish, and finding resources with plane search. There are many documents, pdf in these Tik Tok courses, and then I recorded them and uploaded them to the radio station for five minutes, saying that they were original and told by myself. Set up Tik Tok internal operation project team, charging 798 yuan. It started operation in June last year, and now it basically receives 2-3 orders every few days, with more than 30 people a month and a monthly profit of 20,000+. And he is only a small-scale person, not a team.
But obviously, he has no talent for Tik Tok, he is not a master of Tik Tok operation, and he has no original thinking. He only learned one trick and built his own thinking frame with other people's knowledge system. Then use this frame to start stacking tiles.
Little B He made a video of Liang Hongda's program into a small video, and shared some paid courses in Tik Tok's Liang Hongda, Aauto, and live broadcast every day. If you need to buy a full set of streaming to WeChat, such as paid classes in Liang Hongda, you can enrich your writing. 39 yuan, cheap. About 10-20 a day. The profit is about 400-600.
Xiao C records Fan Deng's programs into small videos every day. Upload it to Tik Tok, and use the function of Tik Tok's window to recommend related books for profit. It has 200 accounts, and each Tik Tok account uploads three videos every day. The length of each video is less than about one minute. Earned about 6.5438+0.5 million in February.
He also uses other people's knowledge system to do projects for himself. There are many similar projects, except Lao Liang and Li Meijin that I mentioned. Mainly aimed at the treasure mother of parent-child parenting.
There were many overlapping tiles a long time ago. In fact, Xiao Yan talks about Tik Tok's audio operation every day, which is her own learning process. If she persisted for a year or two, she didn't know, but she really became a master of Tik Tok operation. This period covers her knowledge system. Establishment of tile initial pattern.
Actually, I did the same thing on 20 16. But I didn't put forward this theory at that time. At that time, my album on Himalayan Radio was called Internet Marketing Forum. I read online articles, read one and upload one every day. I kept this action for more than a year before I started to create it. Because my head is out of stock, I don't know what to talk about and I haven't done any projects. How to promote, how to drain, how to clinch a deal, no one added me at all, how can I talk about dry goods, and now I can share some dry goods and write articles every day because I have been practicing.
So many people ask me that I can't speak, that my speech is terrible, and that Mandarin is not standard. It doesn't matter if you can't talk, you can read.
In the middle of the shingles, you will encounter a bottleneck period. It has not been improved for a long time. It doesn't seem to make money or pay the bill. How to break through this bottleneck period?
1. You must find peers in this field, especially excellent peers. He has three to five years' experience in this field, which must be taken seriously.
2, you must establish your own logical thinking system, for example, my system is established by writing articles and speaking audio. There is also a reflection diary.
You must learn to pay for it. If you want to be free for life, you can get software, tutorials and contacts without paying any price, and you can't break through the bottleneck.
4. When stacking tiles, some tiles are unqualified and cracked, so you must smash them, and you can't use this tile. In other words, when you are doing internet marketing, don't think about learning all the knowledge in any field, and don't think about saving all the resource tutorials in Baidu cloud disk. You must learn to do subtraction, throw what you should throw and delete what you should delete. You can only absorb new knowledge by filtering out things that don't belong to your framework.
In the late imbrication period, when your knowledge system framework is stable enough. Lay a good foundation. You also basically covered the roof frame. At this time, you will enter the automatic money collection mode.
1, Zhihu has hundreds of thousands of fans. Every day, an editor of a company asks you for business promotion and paid cooperation. Just give a compliment to the advertising planning company and charge 500 yuan.
2, Tik Tok hundreds of thousands of powder, many companies have private customer service, can you endorse a product? How much is the advertising fee? Can we cooperate? How much is WeChat? Send a WeChat friend circle advertisement casually, charging 2000 yuan.
3, WeChat WeChat official account hundreds of thousands of powder? Many business promoters add you. How much is it to send a tweet on the official account of WeChat? How much is it to send a QR code to a circle of friends? Push an article and Alipay will forward it to you 1500 yuan.
4, hundreds of thousands of powder? How much is it to implant a soft advertisement in your video? How much does it cost to promote my product in the video? What is the business cooperation fee? Insert the video product and pay 3000 yuan.
Of course, when the house is built, you should prevent the rain from leaking, such as typhoon or uncertain factors. The same is true of online marketing.
1. What should I do if I am reported by my peers?
2. What should I do if the official WeChat account is blocked?
3. What should I do if I am maliciously complained?
4. What should I do if I am warned of infringement?
5. What should I do if I am restricted from logging in and posting?
6. What should I do if the video of illegal works is deleted?
Therefore, the preventive measures are established in the late stage of imbrication.
1, reinforce the frame.
2. Press the tiles with stones.
3. Clean some broken tiles regularly.
4. Look at the weather forecast and take precautions in advance.
What about online marketing of cobblestone effect?
1, multi-platform and multi-account, don't direct traffic to one account. Prevent peers from messing with you.
2, do services in a down-to-earth manner, and don't engage in black deletion and flickering routines.
3. Resources should be saved to Baidu cloud disk and backed up to mobile hard disk, mechanical hard disk and sd card. Many people do Himalayan radio, and the audio is only uploaded to Himalayan radio, not backed up to other places. Many people write articles and publish them when they are finished. There is no backup.
4. If a company team is established, it is necessary to do a good job in legal firewall and tax firewall.
5. Look at the Internet project operation team, get caught, news reports.
6. Read more report posts, reveal posts and routine posts, and be cheated to raise awareness of risk prevention. For example, I like to go to Baidu Post Bar, salted fish bar and read all kinds of graphic posts where buyers and sellers are cheated.