Chapter 1: Business Plan Business Plan (Plan)
Project name: wig rental business plan
Humanities Department
News network communication
Zhang San
20 10 13025288 department: specialized industry: surname: student number:
2065438+May 2002
catalogue
I. Overview of the project
Second, the project introduction
Third, the market analysis
Iv. overall progress and development strategy
Verb (abbreviation of verb) capital operation and financial forecast
Risk prediction and countermeasures of intransitive verbs
VII. Long-term Planning
I. Overview of the project
With the development of the times, the general trend. Wigs are more and more popular among young people, and gradually become the object of pursuit. Fan Bingbing, a famous film actress, is a typical wig control. She once revealed in a TV program that she has more than 65,438+000 wigs. Many of them were worn by her in the crew. She claimed that she usually likes to wear wigs. It is a woman's nature to love beauty. For the regularity of modern women's image transformation, wigs have become props of mixed beauty, and every woman's heart is eager to appear in front of the public as a changeable girl. According to the market demand, we decided to open a wig rental shop in the school to meet the beauty demand of young people.
Second, the project introduction
Wig rental is an entrepreneurial project founded by students from the College of Arts and Sciences of Jianghan University, mainly through joint venture. In terms of site selection, there are many scattered individual shops in our college that are rented out to college students for entrepreneurial practice. These small shops are mainly distributed along the road of basketball court and the main playground road leading to the canteen. These conditions provide good conditions for college students to start their own businesses.
The location of our project is set in a small shop near the arts and sciences canteen, which is close to the canteen and has a large flow of people. The shop area is within 10 square meter, which is very suitable for the operation of our project. At that time, two or three of us will take turns to look after the store, so as not to delay our study. We rent wigs, and we can choose simple and generous decoration style in decoration. This can also save us some expenses and reduce the risk of starting a business.
Our focus will be on our product wig, which can be rented.
It is said that it is our first initiative and has the characteristics of novelty. Because it is the initiative, the market competition pressure will be much less, and as long as it is properly managed, the possibility of success will be greater. Nowadays, young people, both men and women, love beauty and dress up. Doing hair and changing hair style are also recurrent expenses. It takes 200 to get to 300 yuan for an ordinary dyeing and perm, and sometimes it takes a long waiting process to get new hair if it is broken or dissatisfied. At this time, the appearance of wigs and the continuous progress of production technology have given beauty lovers more choices. People can change their hair style and mood by wearing wigs. At that time, we will buy a batch of wigs with novel styles and excellent workmanship, which are suitable for boys and girls to wear. And rent it at a relatively low price.
I believe that with this concept and market, we will be able to successfully implement this project.
Third, the market analysis
1. Market demand analysis: In Wuhan, including the whole country, the industries directly related to wigs are mainly the production and sales of wigs. Sales are divided into wholesale and retail. Well-known wholesale places mainly include Hanzheng Street, Lvduqiao, Han Jie and other wholesale places; Retail is mainly in major shopping malls, street shops, online stores and night market stalls. While those engaged in renting do not. Considering the purchase price, the market price of wigs ranges from tens to hundreds. Most people will choose wigs with a price of more than one hundred to two or three hundred. First, this price is acceptable to ordinary wage earners and students, which is equivalent to the money for doing hair once; Secondly, the technological level of wig products at this price can meet the requirements of the public, and the quality and color basically meet the requirements of consumers. And our consumer groups are college students and staff, just within this grade. Then more than 90% of our orders will be this mid-range wig.
2. project competitiveness analysis: we have unique advantages in marketing means, and others are only
This is wholesale and retail. Not only that, we also rent it. This is one of our major characteristics, people have nothing, which is in the true sense. If renting, we will divide the range according to the fineness and market price of wigs, ranging from 2-5 yuan/day; In addition, we will take measures to reduce the price and claim compensation in consideration of the wearing degree and rental time of wigs; Tenants need to pay 30 yuan deposit and valid documents such as student ID card or student ID card as collateral; In order to ensure rich styles, our longest lease period is one month; If consumers like it, they can buy it at a certain discount.
Iv. overall progress and development strategy
1. Overall arrangement of the project
After raising funds and making all preparations, the wig rental retail store will be divided into three stages: promotion stage, trial camp stage and stable business stage to manage and arrange the progress.
2. Project development and production strategy
Consumer groups: students from our college and floating students from Jiangda University;
Young faculty members of the college;
Family members of college employees;
Operators and their families near the college
Other mobile customers
Before the official opening, we will carry out a period of promotion and publicity. We will design some creative leaflets and distribute them near schools and colleges. On the official business day, a college student beauty development will be planned. The content and steps of the activity are as follows: First, invite students from our college to be models for this activity (the selection of models is different from the usual selection methods and styles of runway models, and twelve models require different faces and different bodies).
Article 2: Lao Laile's business plan: specialty stores and training institutions for the elderly.
Department: School of Mathematics and Computer Science Major: Mathematics and Applied Mathematics Class: The number should be 09 10 1.
Member list: Liu, Dong, and Ding Cheng.
catalogue
1, company description? 3 2, products and services 4
3、
Market analysis 5
4. Marketing strategy and implementation plan. Summary of organizational management? 12 6. capital demand and exit strategy? 13 7. Financial plan? 14 8. Risk factors and countermeasures? 15 9. Appendix? 16
Company description
The company is a franchise store and a training institution for the elderly, adopting Ayaya's product brand model. The company can provide all kinds of products to meet the needs of the elderly, covering the convenience of life, leisure exercise, clothing, shoes and hats, health care and treatment, and meet the needs of the elderly consumer groups with sincere and thoughtful services, while training the elderly in computer knowledge, drama, musical instruments and dance. The company's wish is to let the old people in the world enjoy their old age and family happiness.
Match? Integrity-based, reciprocity first? Company principles? Health, integrity, quality, service and sense of value? For the spirit of enterprise, we actively advocate the new concept of old-age articles, develop old-age articles and train them. Promotion? Respect, honor and care for the elderly? Chinese traditional virtues, scientific planning, honest management, and dedicated service for the majority of middle-aged and elderly friends. ? Keep improving and make the most practical health care products with sincere and unremitting efforts? It is the company's product concept. ? Think from the customer's standpoint and solve the problem from the customer's perspective. Create market, demand and value? It is the company's cooperation concept.
As a comprehensive brand of products for the elderly, the company collects the most complete products and provides the most intimate service for the elderly, which truly embodies the brand concept of the company.
Corporate culture: people-oriented, love-oriented, honest management, morality-oriented, filial piety to the elderly, scientific and technological innovation and sustainable development.
Enterprise spirit: steady development, truth-seeking and innovation
Service tenet: high quality, honesty and efficiency.
Principle of cooperation: honesty, cooperation and mutual benefit, and create brilliance hand in hand with * * *.
Enterprise slogan: it is used to cherish reputation, solve the needs of the elderly and create wealth for operators.
Enterprise Orientation: Management of Health Science and Technology E-commerce Store
Company goal: three five-year plans
☆ The first five years: develop and integrate 3,000 large, medium and small stores and improve 32 provincial branches.
☆ The second five years: set up a comprehensive group.
It consists of: sales company, investment guarantee company, cultural media company, middle-aged and elderly articles enterprise club, elderly articles production base management company, elderly health base management company, elderly housekeeping company, elderly legal aid center and elderly tourism company.
☆ The third five years: establish a strong sales system in China, put it on the market and enter the international market.
Products and services
1, articles for the elderly
Convenient life: magnifying glass, reading glasses, dental drill, denture cleaner, regular reminder medicine box, quick hair drying, wig for the elderly,
Pipe, water cup, shoe dryer, ear pillow, various crutches (multi-legged, telescopic, folding, folding, wooden crutches), etc. Leisure sports: martial arts sword, dance fan, martial arts fan, fitness ball, croquet, allegro, fishing gear, rocking chair, etc. Shoes and hats: 1, clothing mainly includes: martial arts clothing, Chinese jacket, coat, trench coat, vest, shirt, cashmere sweater,
Suit, bat shirt, etc.
2. Shoes and hats mainly include: soft-soled shoes, dancing shoes, cloth shoes, leather shoes, wool hats, velvet hats, cashmere scarves,
Scarves or something.
Health care equipment: traditional Chinese medicine hyperthermia package: cupping device, scraping tablet, cervical vertebra tractor, hearing aid, etc.
Physical therapy: multifunctional massage chair, natural wood massager, electric massager, physical therapy bed, cervical vertebra tractor, hypertension treatment.
Therapeutic instrument, toilet, bedwetting supplies, etc.
Sleep category: medicine pillow, neck pillow, kneading pillow, magnetic therapy bedding, sleep instrument, etc.
2. Training plan
1 Use of high-tech products such as mobile phones, computers and digital cameras.
2 Research on Dramatic Instruments
Health care for the elderly: fitness dance, Tai Chi, etc.
4. Psychological knowledge training of health and safety for the elderly: nutritious diet, knowledge of theft prevention and fire prevention, psychological consultation, etc.
5 the study of literary painting and calligraphy
6 How to communicate with teenagers
market analysis
First, the market analysis of elderly products
Chapter 3: business plan: business plan of supplies store for the elderly and disabled patients
First, the basic situation:
1, enterprise name: elderly disabled goods store, also engaged in physical examination and health consultation for the elderly.
2. Industry type: retail
3. Organizational form: individual industrial and commercial households
Main business scope: selling articles for the elderly and articles for the elderly and disabled patients.
4. Business location: mainly for the elderly (parks) and residential areas.
5. Area: It covers an area of about 100 square meter.
Reasons for choosing this location: There are many elderly people, and this location is an area where people and cars are concentrated, with convenient transportation and very broad market prospects.
5. Personal information of entrepreneurs:
Name: Li Hongming.
Gender: male
Age: 2 1
Education: junior college
Two. company introduction
Our company is a specialty store selling products for the elderly, and also provides physical examination and health consultation for the elderly. Can provide seven categories, more than 100 kinds of products and services, with sincere and thoughtful service to meet the customer goals of the elderly consumer groups. With the gradual increase of the elderly population, the elderly population has become the largest customer group with unlimited consumption potential in China. We use the family-friendly and humanized marketing method to satisfy consumers, which is the certification of consumers.
Three. Product introduction
Clothes, shoes and hats: Chinese-style coats, overcoats, windbreakers, vests, silk shirts, cashmere sweaters, suits, skirts, trousers, jackets, casual clothes, T-shirts, soft-soled shoes, dancing shoes, Chinese-style clothes, bat shirts, wigs, hairpins, cashmere scarves and silk scarves.
◆ Health care equipment: natural wooden massager, electric massager, special health care equipment for rheumatism, lumbar leg, lumbar disc herniation and cervical scapulohumeral periarthritis, sleep pillow, infrared physiotherapy instrument, sphygmomanometer, thermometer, oxygen generator and hearing aid.
◆ Physiotherapy: cervical kneader series, cervical therapeutic instrument series, multifunctional massage chair series, hypertension (blood pressure lowering) therapeutic instrument series.
Leisure sports: fencing, dancing and fans, fans, fitness balls, nunchakus, Allegro, fishing supplies, fans, dancing handkerchiefs, Taiji soft ball, Mulan circle, endless fitness balls, gateball, nunchakus and hand-held fitness circle.
◆ Recreation and entertainment: hardcover fitness CD-ROM, hardcover dance CD-ROM, hardcover Tai Ji Chuan CD-ROM, hardcover Taiji Jian CD-ROM.
Magnifier, presbyopic glasses, needle piercer, denture cleaner, medicine box with regular reminder, fast hair dryer towel, convenience articles, ear pillow, multi-legged crutches, telescopic crutches, folding crutches, hide the sword crutches and wooden crutches.
◆ Health care products for the elderly: health care products mainly to improve the immunity of the elderly.
Three. Industry and market analysis
Good market development prospects
2 1 century, the population structure of China is aging day by day. With the progress of society and the continuous improvement of population quality, some groups in society-the elderly-have attracted more and more attention from society. What follows is the desire for multifunctional, diversified and high-value old-age products, high-quality services and professional guidance.
When the bell of 2 1 century strikes, China has entered the ranks of the world's largest elderly population. Population aging usually refers to the process that the proportion of middle-aged and elderly people in a population is increasing. At present, the age structure of China's population has exceeded the internationally recognized aging standard. In 2000, China's elderly population over 60 years old reached 654.38+0.3 billion, accounting for more than 654.38+0% of the total population. By 2006, it has reached 65.438+0.8 billion, accounting for 654.38+0.8% of the total population. It will reach about 400 million in 2050, accounting for more than a quarter of the total population. How to make these old people? Have a sense of security, medical care and happiness for the elderly? The Law of the People's Republic of China on the Protection of the Rights and Interests of the Elderly promulgated by 1996 clearly stipulates that the state encourages and supports social organizations or individuals to set up old-age products, old-age welfare homes and other old-age industries.
In 2006, the data of the second national sample survey of disabled people showed that there were 82.96 million disabled people in China, accounting for 6.34% of the total population. Because of their different degrees of physical defects, they have a lot of inconvenience compared with normal people in their lives, and they also need manufacturers or shops that specialize in producing and selling articles for the disabled in their daily necessities. According to relevant data, disabled people in China account for about one-fifth of the total number of disabled people in the world, but the production and sales of disabled products in China are far below one-fifth of the world. All kinds of disabled people still have 90% demand for special appliances such as daily necessities, living and labor AIDS, and cultural and sports supplies. According to the data published by the National Bureau of Statistics and the survey data provided by the National Committee on Aging, the consumption capacity of the elderly is currently 400 billion yuan per year, and it is estimated that it will reach 654.38+00 billion yuan in 2065.438+00. The increasing number of elderly people has triggered the demand for clothing, food, housing, transportation, medical care and spiritual consumption of the elderly, which has continuously hurt the proportion of consumption of the elderly in the total social consumption. Some experts said, do it? Old age economy? Will it be a successor? Holiday economy? Another new economic growth point in post-society.
At the same time, with the progress of society and the improvement of economic income, modern elderly people have? Live money? More, the children's economic situation will be improved, so that the elderly's desire to buy will be greatly driven. From the perspective of material consumption demand, the elderly have a great demand for clothing, health food and other markets, but they face some problems that need to be solved urgently. In terms of spiritual consumption demand, the elderly have a higher pursuit, not only to have fun, but also to improve their own cultural quality and pay attention to the quality of life. A huge market consumer group
Nowadays, although the income of the elderly is relatively small, their income is stable, such as pension and pension. At the same time, it costs less and you don't have to worry about buying a house or a car. The children of the elderly are also concerned about filial piety to their parents. They often buy clothes and health care products for their parents on holidays, and they are generous.
The consumption concept and consumption ability have been greatly changed and improved, forming a strong market with rapid growth.
As the saying goes, it is better to spend money on medical treatment than to spend money on treatment. Nowadays, people's awareness of attaching importance to health has gradually increased. In recent 20 years, the demand for health care products in China 15%? With a growth rate of 30%, the development potential is huge, and health care products have become a national sunrise industry. How to let the elderly spend their old age peacefully, let the disabled overcome their own defects, let patients relieve their pain and enjoy the life of healthy people has become the focus of people's great concern and urgent investment. With the further improvement of economic development, people's economic income has increased several times, and their living standards have changed from subsistence to well-off, and they are no longer satisfied with general material consumption. The demand for spiritual consumption is increasing, and the demand for healthy consumption is dominant. Therefore, the market prospect of the management of articles for the elderly is very broad.
The market urgently needs franchisees with large-scale operation and characteristic operation.
At present, the elderly products industry has gone through the initial stage and just entered a period of rapid growth. This kind of consumer groups are generally inconvenient to move, and their requirements for safety are particularly strong. Due to the particularity of articles for the elderly and disabled patients, their goods are much more difficult to collect than other products, and the purchase channels are narrow. For a long time, it has only been sold sporadically in pharmacies, pharmaceutical factories and medical device companies in some cities, with few varieties and single performance. In history, the terminal of traditional marketing methods is seriously lagging behind, and there is a lack of people-friendly and humanized marketing methods. Because the market is too fragmented, there is a serious lack of a unified supervision mechanism. Now, except for some individual businesses, there are no shops that have joined brands, and the defects of individual businesses can no longer meet the requirements of consumers. The market urgently needs the emergence of brand franchise stores with brand effect, quality assurance, complete varieties, thoughtful service and meeting the needs of consumers. Therefore, branding, scale and joining mode have become the development direction of the industry. Based on the keen grasp of industry development and in-depth analysis of consumers, we feel that our company can provide products aimed at the needs of the elderly. It is to let the old people in the world enjoy their old age and enjoy the life of healthy people.
The market for health care products for the elderly is broader.
People pay more and more attention to their health. Since the 1990s, the health consumption of global residents has increased year by year, and the demand for nutrition and health products is very strong. Among the 15 international industries classified according to international standards, medical care is one of the five fastest growing industries in world trade, and the sales of health food are increasing rapidly.
13% growth rate. And with the growth of age, physical, mental, resistance, psychological endurance and other aspects will be troubled and restricted. The health problems of middle-aged and elderly people are imminent and urgent. The younger generation is not stingy with the care and dedication of their elders, giving gifts to health and honoring their parents. Brain x-ray gold? The health consumption demand of middle-aged and elderly people is extremely expanding. These health products are also publicized through various media, such as melatonin, gold partner, new cover, middle cover and so on. , has become a recognized product. Now everyone is also pursuing green and safe products. Old people now pay more attention to healthy and nutritious food. Judging from what the old people around them eat every day, vegetarian dishes are still the mainstay, and 60-year-old people are also eating fried chicken, which is the favorite of KFC 15-year-old teenagers. After the new era, the market has undergone tremendous changes, the concept of consumption has undergone tremendous changes, and our mainstream consumers have changed even more. Therefore, we should pay more attention to the market development of safe, low-fat and nutritious foods.
Have a market prospect
The market for the elderly is huge. Every family has an old man. How many old people there are, the market is big. The monopoly of products for the elderly is a newly-started industry with no competitors. Product marketing and experience marketing exist. There are both elderly products and elderly health experience services, which are dual channels to make money. There are also profits from various ancillary services. Products are personalized, practical and intimate, without peer competition, filial piety and emotional consumption, and the profit margin is large 150%-400%. Other industries are often limited to the market segments of a certain product or industry, and the market space is limited. There are many brands, peer competition pressure, over-exploitation of the market and narrow profit space. There are too many homogeneous products in the market, the pressure of price competition is great, the profit is diluted, there is no other auxiliary service, and the profit range is narrow. Domain competitive advantage
Four. sales planning
1, experiential marketing
Parks, hospitals, teahouses, elderly activity centers and other public places provide products to the elderly in the form of mobile display, free trial and personal experience. Day after day, they strengthen their cognition and produce natural trial habits, thus forming a specific loyal consumer group.
3. Group buying marketing
Rebate consumption and monopoly group buying are the marketing weapons for the elderly specialty stores to occupy the market for many years, and also the magic weapon for the stores to increase profits. Free directional distribution of membership cards, VIP cards, discount cards, love cards, etc. To institutions, hospitals, enterprises, neighborhood committees, etc. , with credit card shopping discounts and rewards, form a characteristic group purchase welfare consumer group.
4. News marketing
The Committee on Aging, the Bureau of Retired Veteran Cadres, the sanatorium, the Civil Affairs Bureau, the Disabled Persons' Federation, hospitals and welfare homes jointly organized practical activities for the elderly with the theme of "caring for mothers", "caring for the elderly", "filial piety to parents" and "health action for the elderly". Think about it, if we can mobilize these departments, we will make amazing profits.
5. Filial piety marketing
Taking vagrants and the whole family as consumers, we advocate "respecting parents and caring for the elderly" to satisfy a childlike innocence and ignite the market of filial piety, which spreads all over the world.
6. Festival marketing
Make full use of the peak season of holiday sales, aim at the core of consumption and make a quick attack. Such as Father's Day, Mother's Day, Double Ninth Festival, International Day for the Elderly, Mid-Autumn Festival, May Day, National Day, Women's Day, New Year's Day and Spring Festival, the sales of a festival can reach several times or even dozens of times as usual, and the total sales can reach several months or even a year in a few days.
7. Customized marketing
Customize gifts and personal products and services for the elderly. According to customer's demand, we provide full service from material style, design, processing to delivery.
8. Joint operation
It is a win-win way to carry out wholesale business with local large shopping malls, supermarkets and free markets, and it is also an effective way to become bigger and stronger through joint ventures with them.
9. Planning and marketing
The whole process of the birthday party for the elderly, family gatherings, birthday speeches,100th birthday party, personalized birthday banquet, to create a personalized gift combination.
Verb (short for verb) management team
(1) manager
1, set the regional annual marketing target.
2. Formulate the price strategy of this product.
3. Formulate the advertising and public relations strategy of this product, including a comprehensive promotion plan.
4. Regularly understand the market situation and be responsible for business contact with key customers.
5. Conduct performance evaluation and business guidance for the sales director and promotion supervisor.
(2) Sales Director
1, market research and analysis of regional markets.
2. Make sales plans and policies.
3, formulate sales management system, and set an example.
4, review all kinds of sales reports, and guide the training of sales representatives.
5. Strict management of accounts receivable.
6. Evaluate the performance of sales representatives.
(3) Sales representatives
1, according to the requirements of sales quota.
2. Make a sales tour plan and carry it out as planned.
3. Sign a sales contract and implement it according to the contract requirements.
4. Settle the payment on time without delay.
5. Fill in the sales report truthfully and hand it to the sales director on time.
6. Do a good job in customer-related services.
7. The management tallyman is responsible for the display of products.
(4) Promotion Director
1. Investigate the sales promotion methods of competitors, and understand the purchasing mentality and behavior of target consumers.
2. Formulate promotion plan and promotion management system.
3. Draw up the promotion plan, organize the implementation plan, and draft the activity summary.
4. Train and supervise sales promotion personnel, and often conduct on-site inspection.
5. Check the promotion report.
(5) Tally clerk
1, according to the product display requirements, do a good job in product animation.
2. When the product is missing, replenish it in time to avoid shortage.
3. Keep products clean and rotate goods.
Financial prediction of intransitive verbs
1. Investment estimate for the first phase: 20,000 yuan for interior decoration, 654.38+0,000 yuan for shelf and other facilities, 30,000 yuan for purchase, and about 40,000 yuan for working capital.
Seven. Business objectives:
1. According to the market forecast, we will strive to achieve an average daily net profit of about 400 yuan, a monthly profit of about 12000 and an annual profit of about130,000. In the first year or two, stabilize the market, develop reputation and reputation, stabilize customer turnover, and stabilize enterprise action mechanism.
2. Give priority to development after four or five years, and try our best to develop in three aspects: developing retail investors; Develop group customers; Develop membership card customers; At this time, the monthly profit will reach18,000 yuan and the annual profit will reach more than 200,000 yuan. In less than three years, the investment of 550,000 yuan can be recovered and the cost can be recovered.
8. Opening Action Plan: 1. After graduating from college, I will work to earn money and accumulate some social experience.
2, in the process of work, we should continue to learn the management of specialty stores, in order to better understand the market trend.
3. Try to find partners to reduce personal business risks.
4. Borrowing funds, mainly household savings.
5. Visit the community, contact customers and understand their needs.
6, rental shops, interior decoration.
7. Prepare for opening a store and strengthen effective publicity before opening.
8. Officially open for business, and hold on-site preferential activities on the opening day.
?