Speaking of it, the gym has developed to this day, and the publicity channel of the gym has long been not limited to sweeping the building, making phone calls and distributing leaflets. More is to send messages online, and then send out various fitness chicken soup in the circle of friends in Weibo to attract friends around. But does it really work?
Looking through their circle of friends is nothing more than the following two:
1: All kinds of alarmism, such as life is either reading or exercising. If you don't exercise, you will get sick and die of obesity. The money spent on getting sick is much more expensive than the fitness card. How can you master life if you lose all your weight?
2. It doesn't matter what you send. Occasionally, there will be activities to forward other people's copy with colleagues.
So what should a fitness member's circle of friends send?
According to the survey, people who want to exercise want to see the following kinds of content.
First, scientific knowledge about fitness.
In the circle of friends, there are only two types of people: those who have already applied for a card and those who are interested in doing it.
So you can send some scientific fitness knowledge, such as the use of equipment, fitness precautions, action essentials, weight loss misunderstandings and so on. , rather than verbose vernacular. Appears to be very attentive.
Second, the gym daily.
Send pictures of fitness in the gym, classic movements of personal training in the gym, personal honors, various competitions attended by gym coaches and so on. Let members see the faculty and professionalism of the club.
Third, gym activities.
No one doesn't like petty gain, just look at whether your things are exactly what he needs. For example, a special card, all the annual activities of the club, renewal card discount. Of course, all the information can't be copied from other coaches' templates, and each piece of information is added with its own content rather than simply copied.
Fourth, the performance table
Anyone who has done WeChat business knows that the circle of friends in WeChat business must first gain trust, that is, trading every day. It's similar here. If people immerse themselves in their achievements every few days, they will be more likely to trust you and the club.
Verb (abbreviation for verb) One's daily life.
Outside of work, don't forget Xiu Xiu's own life trivia. If you want others to trust you, you must first let others trust your circle of friends.
Finally, there is a principle: treat yourself as a member and a potential member. Think about what you need most.