Valentine's Day is the most romantic time of the year, and we can't miss this good opportunity to promote sales. Below, I carefully arranged the marketing copy of Valentine's Day, I hope you like it!
Valentine's day marketing copy (1) Activity time: February 6-15
Theme: Valentine's Day Promotion
Activity description: Give gifts when full, and give gifts of different grades when shopping for different amounts.
● 125 yuan-you love me and enjoy the taste of first love ice cream+Chinese knot mobile phone pendant;
●365 yuan-I love you to enjoy an ice cream boat+a box of Sofitel water crystals+a pair of lightning couples every day.
●52 1 yuan-I love you to enjoy an acacia ice cream+couple flashing a pair+a bottle of swimming pool king wine+a box of Sofitel water white crystal.
●72 1 yuan-Dear, enjoy a cup of iced coffee and a pair of rings in the Garden of Eden.
●999 yuan-a long-time hibiscus ice cream+a bottle of dry red and white+a brand-name belt.
● 13 14 yuan-Enjoy Zheng Mingming three-piece suit for life+lightning couple+Dunhill wallet.
Other activities:
1, Best Couple Dress Show Selection
On February 1-7, the first 10 couples who signed up can participate in the competition and ask for matching clothes.
2. Valentine's Day Free Gift Packaging Office
In order to add romance to your Valentine's Day, we will set up free packaging offices on floors 1, 2, 4 and 6 respectively.
3, rose love!
? Lines: the fragrance floats, the flowers are meaningful, and a beautiful rose rain flutters in the sun. On this day called love, join hands with your rose love and have a romantic trip to the sunshine in early spring.
? Director: XX Department Store? People: lovers.
? Overture: 20XX Spring/Summer Fashion Show: On the weekend afternoon 16: 30 ~ 17: 30, the brand fashion show of XX department store will be held in the central hall on the first floor of Sunshine Department Store.
? Scheme: During the activity, you can get a rose card when you spend more than 299 yuan on shopping that day, and you will have the opportunity to get a lucky prize worth 1.600 yuan or a commemorative prize worth 1.000 yuan. At the same time, I will receive a Valentine's Day gift (a bunch of roses or a box of chocolates).
? Background music: buying and giving activities of brands such as jewelry, cosmetics, ornaments and clothing;
* Swarovski, Xie Ruilin, Chow Tai Fook, Golden Supreme, Annasu, oprah winfrey, Anlifang and other brands celebrated Valentine's Day and launched a series of buying and giving activities!
Valentine's day marketing copy (2) 1. Promotion slogan
Embrace my love in February
Second, the promotion time
February 8th, xxx, February 14 (Valentine's Day)
Third, publicize the agenda.
February 8th, xxx, 19 (14 days)
Fourth, the promotion theme
1. Xiu En 'ai, the price reduction is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
? Valentine's day? It's a special festival, and it's also a festival for couples to give gifts, so the promotion of goods should be based on it? Love gift? As a theme, ornaments, gifts, tokens of love, flowers, boutique series, etc.
Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme Exhibition: February 8th, February 14.
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each store should pack at least 1 1 copy? Jewelry set? Used for theme display
Sixth,? Deep headdress bouquet?
Promotion time: February 8, February 14.
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. production? Deep headdress bouquet? price list
Nominal quantity original price current price
There is only one piece of jewelry for you, which costs one yuan.
Special set+send flowers for one yuan.
Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion
1, couple balloon collision
Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost: 0. 155 yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February 10? 14 days)
Pay attention to the registration of membership card information.
Eight. publicize
?
In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, dm delivery, etc.
1, advertising slogan
Color-hopping facial makeup ornaments
Bright colors, exquisite workmanship and designs from Korea. Will such ornaments go up again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!
Unusual Valentine's Day
What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by haface. ......
Nine, store layout
1, prepare enough gifts to make a love announcement.
A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);
B. colorful banners: what's the content? Express your love in an appropriate way! It is natural to reduce the price. Price reduction storm? ;
C. purchase or lease heart-shaped balloons for storefront decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.
Buy xxx yuan of flowers and give a piece of jewelry or membership card provided by haface;
Buy xxx yuan jewelry at haface, and give flowers or discount cards provided by xxx flower shop.
1, couple balloon collision
Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost: 0. 155 yuan/set. During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable. ? Valentine's day? It's a special festival, and it's also a festival for couples to give gifts, so the promotion of goods should be based on it? Love gift? As a theme, ornaments, gifts, tokens of love, flowers, boutique series, etc.
Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.
Valentine's Day marketing copy (3) I. Purpose of the activity
1. Seize the promotion opportunities of festivals (Spring Festival, Valentine's Day) and avoid them through the innovation of activity content and objects? Price competition? And then what? Competing for tourists? Vicious competition, and give customers a sense of freshness, stimulate their desire for consumption;
2. Improve the sales performance of beauty salons and attract new customers;
3. Create the brand image and popularity (reputation) of beauty salons and enhance customer loyalty;
Second, the theme of the event
Love life and show love sincerely.
Activity (1) Theme: Love is the Spring Festival, courtesy is reciprocal to show love.
Activity (2) Theme: If you love me, say it bravely.
Activity (3) Theme: Family is priceless, and love me is rewarded.
Third, the activity time
65438+1October 1 1 to February 13
Fourth, the active object.
1. Activity (1) Target audience: 23-45 years old, dressed appropriately, especially men who drive private cars and customers of beauty salons;
2. Activity (2) Target audience: husbands (or boyfriends) of participants and members of beauty salons;
3. Activity (3) Target audience: participants and all women who participated in the selection;
Verb (abbreviation of verb) activity content
Activity (1):? Love is the Spring Festival, and the ceremony shows love? special offer
During the activity, all men can buy it in the beauty salon? A beautiful gift for the Spring Festival? Special gift package (worth 999 yuan), given to his wife (girlfriend) to fully express his love and thank his wife (girlfriend) for her support and help over the past year; Beauty salon customers can also promote at the same time (couples can enjoy preferential activities);
Beautiful heart card can enjoy nine major discounts:
1, optional basic nursing items 12 times;
2. You can choose four body care items;
3. get a gift? Love is infinite? A set of product gift boxes (specially packaged) given by the customer to his wife (girlfriend);
On February 4th14th, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person;
5. Get a famous men's belt (or a famous shirt and wallet);
6. Get a special cleanser for men;
7. Give male kidney care once;
8. get an oath card and join? The best love story selection activity has the opportunity to win exquisite prizes;
9. you can get a 10% discount on the same day booking;
Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.
Activity (2):? If you love me, just say it bravely? Love vows expression activities
Where can I buy it from 65438+1October/1to February 1 1? A beautiful gift for the Spring Festival? There are special packages and husbands (or boyfriends, note: don't buy them? A beautiful gift for the Spring Festival? You can get a token of love card from the beauty salon, write down your touching love words and stick it on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their love for their lover and make love last forever!
Activity (3):? Family is priceless, love me with a prize? Best love story selection activity
During the period from 65438+1October 20th to February13rd (before 3pm), all female friends will get the best love story award, and all female friends who participate in the prize selection will get the beauty salon experience coupon (or RMB coupon), and they will get exquisite prizes if they participate in the lucky draw;
On February 12 and 17: 00, the results were announced on the spot. What was the evaluation? The most touching love story award? 、? The most creative love story award? 、? Best popular love story award? 、? The simplest love story award? 、? The most humorous love story award? And other five awards, the winners will receive a free western restaurant couple package (or a free couple movie package); At the same time, several winners were selected (the awards and prizes were decided by the beauty salon);
Promotion of intransitive verbs;
1, key time for publicity: five days before the event; Five days after the official opening of Spring Festival travel rush;
2. Publicity means: a. Send an order (theme: letter to a man,); B, hanging banners (activity theme); C, posters
Posting or X-box display (activity description); D. newspaper clippings; E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends; F, others;
Seven. Activity notes:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. Publicity focus: emphasize delivery? A beautiful gift for the Spring Festival? Special package is the most caring and loving action for his wife (girlfriend);
3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.
4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If posted? Male guests stop? Prompt, it must be deleted during the activity; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;
6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.
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