More than a thousand years ago, Genghis Khan's heroic iron rider Wan Li won a great reputation for the riding nation. However, in modern times, the "noise" has made this nation, which worships wolf totem, entertains love songs and dances in Diane, gallops the grassland and is far away from self-centeredness, seem to be silent for some time. At the beginning of the new century, the revived music has been striding forward from Ordos, as if a needle had dredged the long-stagnant meridians. Children on the grassland can't wait to catch up and show their purest, truest and healthiest posture under the scorching eyes today.
20 10 On June 20th, China Table Tennis Super League entered Inner Mongolia for the first time. Let the grassland remember this shining day, because it is another "charm display" of its bodybuilding posture. At the moment, actors dressed in national costumes are singing and dancing. In the majestic rhythm, the rich Ma Touqin sound is long and melodious along the ancient city wall, across the endless Daqing Mountain, and washing the earth. This land, which once precipitated Hongshan Culture, Hetao culture, Horqin culture and other classic cultures, is now like a girl bathed in youthful brilliance. It is the charm of the national ball, the hard work of the players, and the enthusiasm of the grassland people that ignited the event. Table tennis super is different because of entering Inner Mongolia, and Inner Mongolia is also outstanding because of holding table tennis super.
Thirty-nine years ago, the famous ping-pong diplomacy of "small ball turning into big ball" broke the ice between China and the United States. Table tennis, like its sonorous pronunciation, has been loud and clear in the hearts of Chinese people for a long time, and it also carries a long and beautiful memory! It won the first gold medal in the world sports competition for China; It is the sport that China has won the most world championships; Created a magnificent scene of three five-star red flags rising twice; It has written an immortal legend in the sports history of China. All these make it well-deserved to enjoy the reputation of "national ball". The "national ball" is equally touching for Inner Mongolia, an underdeveloped ethnic area across northern Xinjiang. The Mongolian people, who have been drinking horse milk and riding on their backs since childhood and are good at wrestling and shooting, have always been full of enthusiasm for the national ball. Youth competitions, workers' competitions, college students' competitions and celebrity table tennis competitions have become fixed events with a broad mass base. However, the objective factors, such as poor strength and low level of coaches, once put Inner Mongolia table tennis in an awkward position. Therefore, there is an urgent need to hold high-level table tennis matches in the local area, create an atmosphere, stimulate enthusiasm, practice and train, and reserve reserves ... It can be said that the people of Inner Mongolia have been longing for and looking forward to a world-class competition like Table Tennis Super for a long time.
In 20 10, bank of inner mongolia, who opened up territory and seized the financial position in the whole region, won the "green card" of China Table Tennis Super League Club under the expectation of the whole people. This is not only the glory of bank of inner mongolia as a financial enterprise, but also the glory of the sports and cultural circles in Inner Mongolia and even the people of the whole region. From this moment on, Inner Mongolia will change the original image of nomadic people who sing, drink and ride through many video windows, greet guests and friends from all over the world with bright smiles, and stand on the same platform as other provinces and regions in China to enjoy this national ball feast.
The grand occasion of pluralistic communication is unprecedented.
Since it is a "gluttonous feast", there must be "sheng" momentum and ostentation. The successful operation of any large-scale event is inseparable from the participation of a wide range of media. In the Inner Mongolia Division of the Table Tennis Super League, around the home game of bank of inner mongolia Club, the operator Beijing October Day Media invited the most competitive national mainstream media to form the Inner Mongolia Cultural and Sports Entertainment Channel Satellite TV for live broadcast, relying on the local mainstream print media Inner Mongolia Daily, Northern New Newspaper, Inner Mongolia Morning News and Hohhot Evening News. China Sports News, Sina Sports, Sohu Sports and Netease Sports all participated in the report. The diversified and three-dimensional communication pattern supplemented by new media such as urban outdoor advertising, Internet and Internet TV has opened up the most extensive channels for the public in Inner Mongolia to understand the Table Tennis Super League, and also provided the most important communication platform for participating enterprises to quickly enhance their brand value. The opening ceremony party full of rich national characteristics, the brand-new modern resplendent stadium, the lively and colorful atmosphere, the dedicated and tenacious international players, the authoritative and rigorous international referee ... all the details show the glory of the grand event. Just as the concept of "Yang Yingzi is purple, beautiful, striking the sky, leading the way, melting civilization, spinning harmony and realizing dreams" put forward by the event operator, this is an important gathering for Inner Mongolia to go out of the grassland, go to the world and expand its brand influence.
Promoting games through entertainment has unlimited charm.
The grassland character, which is vast, beautiful, natural, inclusive, delicate and warm, has always been a note on the singer's mouthpiece, a dancer's unrestrained and graceful figure and an artist's bumpy curve. As the first table tennis super club in minority areas, the home game fully highlights these distinctive grassland cultural characteristics. Outside the venue, gongs and drums, military music performances, melodious Ma Touqin sounds, deep Mongolian long tunes, high-pitched folk songs, and rich national costume etiquette contributed to a unique audio-visual feast for the opening ceremony. The dynamic performance of table tennis baby, the golf interaction between the stars and the audience, the cheers of enthusiastic fans, and the dolls running around to distribute souvenirs ... made the atmosphere high, all of which came from an innovative experience of the operator's "entertainment of sports events".
Because of the rigidity of sports events, it has always been difficult to have a broad mass base. In this stressful and tense modern living space, people prefer to enjoy sports with a relaxed mind. The entertainment mode of sports events breaks through the convention, "replacing entertainment with games" and "promoting games with entertainment" are neither lofty nor vulgar, which promotes the audience's love for table tennis and conveys the innovative thinking concept of "Happy Table Tennis". At the same time, this marketing method has also accumulated the connotation of corporate culture, making the brand influence more profound and lasting.
The fighting is getting fiercer and braver.
The eagle will soar in the sky, flying like an arrow, and it has been made by cruel experiences since childhood. The charm of sports sometimes lies not in invincible success, but in the more frustrated and brave eagle interest. The newly established bank of inner mongolia Club, with former world champion Wei Liu as the general manager and Yao Yan, Feng Yalan, Chen Meng and Gu Yuting as young as a young eagle. Although due to the short running-in time between coaches and players, the cooperation between players needs tacit understanding and other objective factors, it has repeatedly failed. However, every encounter between them and the national table tennis super teams with many years of experience, such as Beijing and Guangzhou, is like breaking a bone, a bird's beak and a feather. It is this experience that has accumulated their accumulated potential and determination to reach the peak. This spirit has undoubtedly become another sublimation of bank of inner mongolia's corporate culture of "focusing on the heart and being efficient at doing things", and it is also a concentrated expression of the national character of Inner Mongolia people who dare to challenge and never give up.
Enterprises are concerned about the warming up.
Before the start of this competition, the operators visited Hohhot, Baotou, Erdos, Wuhai and other places, and finally determined the new Inner Mongolia Gymnasium with the most complete facilities as the venue for eight competitions. At the home investment promotion meeting of bank of inner mongolia Club of Table Tennis Super League held in Inner Mongolia, many highlights, from the brand value of Table Tennis Super League and the packaging operation of the event to the media communication value and audience analysis, attracted the active participation of more than 40 enterprises. In this competition, the Inner Mongolia Division not only changed the previous practice of "changing the title to home", but also held eight home games in the same stadium, which deeply explored the brand value of Ping-Pong, and also provided a wonderful watching experience for the fans, providing a natural joint communication opportunity for enterprises in Inner Mongolia aimed at promoting brand growth. With the help of this platform, the national football spirit has been promoted, the passion and vitality of the enterprise have been fully demonstrated, and the brand influence of the enterprise has been rapidly spread and enhanced.
Innovating service and inheriting spirit
The operators of this event innovated the operation mode, tailored the overall marketing plan for the Inner Mongolia Division, actively explored the market-oriented road of the sports industry, and organically combined the table tennis super event with national fitness and corporate brand communication. In order to ensure the wonderful events, the operators visited Hohhot, Baotou, Erdos, Wuhai, Jining and other places, and finally chose the Inner Mongolia Gymnasium (new hall) with complete supporting facilities and meeting international standards as the venue. According to the relevant requirements of the Table Tennis Association, the layout of the venues is standardized, which fully shows the authoritative image of the Table Tennis Super League and the national cultural characteristics of Inner Mongolia. Volunteers wear uniform clothes, which fully reflects the hospitality and professional service quality of grassland children. The theme song "Welcome to Grassland" created by a famous songwriter, with its passionate and dynamic melody and inspirational lyrics, has become another highlight of promoting the spirit of national football and expressing grassland culture in Inner Mongolia. A national sports official once proposed to run the Table Tennis Super League in NBA mode, and the first appearance of bank of inner mongolia Table Tennis Super Club gained a lot with high attitude and high standard of advanced operational thinking.
"People's health is the wealth of the country!" The essence of the national ball spirit is the epitome of the passionate efforts of the whole nation. For Inner Mongolia, where economic growth is soaring and national culture is increasingly prominent, the introduction of national sports events for the first time will not only help to revitalize national sports, promote national sports spirit and promote national fitness, but also show the positive and open spirit of local enterprises and the simple and kind-hearted heroic spirit of grassland people.
The 20 10 season is the first charm show of Inner Mongolia in the Table Tennis Super League, and it is also the "sports carnival" and "cultural carnival" of the grassland people. From Hohhot and Qingcheng, to Baotou and Lucheng, to Erdos, where the economy is soaring and leaping forward, and even to the marginal towns where the milk wine is fragrant and the piano is melodious, a breeze of national fitness and carrying forward the spirit of the national ball hovers all the way, burning table tennis super flames everywhere.