It evaluates the effect of advertising copy in conveying information, attracting attention and arousing consumers' interest by collecting consumers' feedback and opinions on advertising copy and their cognition and attitude towards advertising objectives. Copywriting method determines the appropriate audience, and the audience represents the target consumers of the advertisement.
Design a questionnaire or interview guide according to the research objectives, including questions and evaluation indicators, in order to collect consumers' feedback and opinions on advertising copy. Collect consumers' feedback and opinions on advertising copy through face-to-face interviews, online surveys or focus groups.
Copywriting investigation can help advertising practitioners understand the effect of advertising copywriting in transmitting information, attracting attention and arousing consumers' interest, and provide basis for advertising creativity and marketing decision-making. Through the evaluation of advertising copy, the advertising effect and return on investment can be improved, so as to better attract consumers and promote sales.
The role of copywriting investigation method
1. Understand the target audience: Understand the needs, interests and preferences of the target audience by copying the survey. Through questionnaire survey, in-depth interview or observation, we can get their feedback and opinions on the copy, so as to better understand their psychological and behavioral characteristics.
2. Optimize the content of the copy: The copy investigation method can help optimize the content and expression of the copy. By analyzing the feedback and opinions of the audience, we can understand their understanding, acceptance and attraction of the copy. According to this information, the copy can be adjusted and optimized to make it more in line with the needs and expectations of the target audience.
3. Improve the communication effect: By means of copywriting investigation, the communication effect of copywriting can be evaluated. By investigating or observing the audience, we can understand their reaction and behavior to the copy. For example, are they willing to forward, share or buy products/services? Through the evaluation of the communication effect, we can adjust the copywriting strategy according to the results, so as to improve the communication effect and achieve the expected marketing goals.
4. Discover market opportunities: Copywriting investigation can help to discover market opportunities. Through the investigation and observation of the audience, we can understand their needs and pain points, so as to find new innovations in products or services. By highlighting these innovations in copywriting, we can attract more potential customers and stand out in the fierce market competition.