With the improvement of the refinement of private domain operation, more and more brands put the segmentation field of user segmentation in the "drainage segmentation field". Judging from the functions introduced in the past, the current "circulating channel live code" can realize "user channel traceability+statistics of drainage effect of each channel", and there is also a "classified friend live code". When adding powder, users can choose their own classification and automatically assign live codes of different operators to bear it. Then, in addition to adding friends and using keywords to reply, can it be done directly in the code scanning link? Today, I recommend a new function "classification group live code". When adding powder, users can choose a category to join the group and jump directly to the group live code to join the group. No matter how many subtypes of brand merchants, they can all be done in one yard! First, community segmentation, from the beginning of drainage, is a brand with a large span of audience customers, or a brand with a large number of product lines and SKUs, which needs to be refined through user stratification. We can guide customers into different types of group chats and provide customized marketing content for different groups. 1. Drainage based on business lines. A fitness company uses classification group codes to divide group chats into "HIIT Fat Burning Training-Zhou Qun", "Pilates Shaping Group", "Swimming Fitness Group" and "Yoga Meditation Exchange Group". , and set up different sports training, action explanation and punching activities for different types of group chats; The front desk staff of the company only needs to guide customers to scan the classified group live broadcast code, and customers can choose to enter the group chat independently. Whether it is fitness, e-commerce, beauty new retail, etc ... There are always some sub-business lines or commodity categories in all walks of life, and the user groups are different. At this time, you can choose the classification group live code drainage, and give you two examples. E-commerce classification group live code maternal and child industry classification group live code II. Based on the store's drainage, a member store issues questionnaires to users. Using the function of classified group live code, users can choose their own shops to chat and join the shop community by identifying the live code. Although some extra-large brand businesses need branch drainage, a group live code obviously can't accommodate hundreds of stores. What should I do? Good news! The LBS store live code will be launched soon, which can meet the drainage needs of brand branches. Welcome everyone to pay attention to the official WeChat account. The next push will introduce the LBS store live code function in detail, so stay tuned. Second, the multi-product group chats and drains one yard, which is beautiful and fast. Many brands give feedback to the circle, and there are many subdivided categories under the brand. However, the drainage channels are very different, and there is no way to put different category codes in different channels. At the same time, many brand private domains take the community as the main position of operation, and there is also a need to directly divert users to groups. In the past, most enterprises would choose the following two ways to subdivide drainage: 1. First, add users to brand enterprise micro-friends, and then reply to the corresponding group links by replying keywords, so that users can join the group. This can also successfully put customers into the corresponding category group chat, but it can not meet the needs of directly adding customers into the group and subdividing operations; Because the link is too long, this link may also cause users to be unable to enter and users will not join the group. 2. Put multiple QR codes on the same drainage material. For the sake of saving resources and overall beauty, we usually only leave one channel live code for offline materials, official WeChat accounts, official website and other channels, and then realize subsequent user grouping/stratification through dissemination and labeling after adding powder. However, if it is a company with complex product lines and business lines, Putting multiple live codes on one material will cause the following effects (causing intensive fear). .......................................................................................................................................... This method is simple to adjust online, but if it is offline, it is also limited by space and resources. The company's business line may be adjusted at any time, and both physical materials and online materials need to be constantly updated; If the materials put in by individual channels are forgotten to be replaced and maintained in time, the drainage effect may also be affected. If the circle classification group live code is used, only one code needs to be printed, so that continuous drainage and fine diversion can be realized, and users can automatically select categories to enter the group. There is no need to change the material. If there is category adjustment, just enter the live code page to edit and update, which will not affect the drainage process at all. What if the brand wants to post multiple categories on the Internet, but doesn't want dense QR codes? Circle classification group live code supports custom posters (H5 pages), and cooperates with personalized classification group live code to create hot spots on the interface. Users can click on different positions of the poster to enter different group live code interfaces! Interestingly, this function not only supports jumping to live group codes, but also can jump to custom links, so we can use it to make a poster that can jump to multiple links/group chats! Third, the relevant channels, effective statistics of drainage effect. Each group chat QR code subdivided by the classified group live code can be associated with the relevant channel. Users who enter the group through the classified group live broadcast code will still be counted as the drainage effect of the channel, and the drainage effect of each channel can be effectively traced back. In addition, you can also create various types of group live broadcast codes, and automatically generate them in the background. When setting the classified group live broadcast code, you only need to select the created group live broadcast code, and you don't need to manually save and upload the group live broadcast code picture. The operation is very simple. The two-dimensional code of circle summary classification group can help multi-merchants/multi-categories/multi-SKU brand merchants to join the group and guide the flow. Users can automatically join and settle in the group with only one code, which is not only short and efficient; It can also be simple and beautiful in drainage materials and has a long service life. Group classification helps businesses to achieve rapid stratification and diversion, provide targeted community marketing content, and accurately grasp user needs. Welcome to poke the small card below and try it for free ~