Why can a "trinity" gym be called a smart gym? Because it will help us achieve the following functions.
1, the operation and management of the smart gym is lighter and more efficient.
For gym operators, the significance of smart gyms lies in optimizing the configuration of gym staff and improving the efficiency of management through intelligent equipment systems including software and hardware. Especially through the cooperation of system and intelligent hardware, "terminal control member" can be realized, thus building a flat management architecture. Compared with traditional clubs that often manage teams of twenty or thirty people, gymnasiums can operate normally without a front desk and only need a few coaches, which greatly reduces the staffing of gymnasiums, realizes lightweight management, improves operational efficiency and enhances the profitability of gymnasiums. The combination of science and technology and clubs can realize the characteristics of standardization, process and data of club management, so as to achieve the effects of liberating inefficient labor, self-help workflow and accurate collection and analysis of gym core evaluation.
For gym staff, easy-to-understand management operations and clear data tables make everything easy.
2. Smart gyms can effectively cultivate members' exercise habits and enhance stickiness, thus realizing the "de-selling" purchase transformation.
"User stickiness" is one of the necessary conditions for the durability of products. When users get into the habit of using products, it is easy to get sticky. Users' product habits are diverse, and it is a very effective way to help members record their product use results. Fitness and study need to fight against inertia, so help members record daily exercise data and calories burned. Through data presentation, users will not give up their past sports achievements and are willing to share them with people around them. There will be a lot of chances for users to insist on exercising, and they will insist on going to the same gym and exercising with the same fitness APP. So for a fitness user, "renewing the card" is not a problem.
When the self-training of members reaches a certain level, most people will have a desire for a more beautiful figure. Then there is no need for coaches to sell, and members will take the initiative to find coaches to buy corresponding courses, such as group training or personal training.
3. Smart gyms can use the Internet of Things to realize new scene interaction and conduct differentiated competition.
Compared with non-intelligent gyms, intelligent gyms can effectively use fitness data to plan new scenes, differentiated fitness courses or precise marketing activities. For example, on the occasion of the National Fitness Day on August 8th, the "National Fitness Day on August 8th" and "Exercise Calories" qualifiers were held to compete for exercise calories. These activities are all realized in a trinity. Non-smart gyms can't do it.
Some people may ask that this kind of activity can't attract everyone to participate. We never talked about attracting "everyone" to participate, only those "some people", those who are interested in activities.
4. Smart gyms can further build "gamification scenes" and make people "addicted".
Fitness is "anti-human", and the hardest thing is persistence. An activity is particularly persistent and even addictive. What could it be? That's the game! If the gym can achieve a "gamification scene", it will increase the reasons for addiction.
There are many ways to realize it, such as running cats and other multimedia training systems, which make each training process more targeted and interesting. In addition, similar to the idea of "training" or "upgrading" of games, real intelligent software and hardware are needed to complete data recording and analysis.
5. The future of smart gyms belongs to "big data".
Data can not only guide the operation of the gym, but also make the gym have channel value. In the past, the lack of gym data did not reflect its true value. Smart Gym makes the collection, analysis and utilization of fitness big data a reality.