trait
Red Bull in Europe and America is carbonated soft drink. In addition to the standard 250 ml aluminum can version, it also introduced the sugar-free low-calorie version for the first time in the United States in 2003. In addition to pure drinking, red bull drinks are often mixed with vodka and other drinks at parties in Europe and America, which is a very fashionable new fashion among young people.
The headquarters and production line of Red Bull Company is located in Fushl Amsee, Austria, a small town with a population of 65,438+0,344, not far from Salzburg. Its sales network exceeds 100 countries. In 2000, the global sales volume was1000 million cans of 250 ml, of which Britain accounted for 260 million cans. In addition to the European version of Red Bull, in Thailand, the birthplace of this drink, the local version of Red Bull is a general refreshing functional drink with concentrated ingredients, which is generally packed in a 150 ml glass bottle.
In order to enhance its popularity and shape its sports image, Red Bull has been very keen on the sponsorship of Xtreme sports and motor racing, and has been the main sponsor of Formula One racing team Sauber for many years. The company even went one step further and bought the original Jaguar team at the end of 2004 and changed its name to "Red Bull Team" to participate in the 2005 race. In addition, the company has also carried out a number of training activities related to racing, including the establishment of a racing school named RedBull Junior Team in Switzerland and the recruitment of a new generation of F 1 drivers through open draft. After completing the conscription work in Europe in 2004, it began to expand the scope of conscription to North America.
history
Red Bull was originally a functional beverage brand founded by Thai businessman Xu Shubiao in Bangkok on 1966. Its products are often used by night shift workers, long-distance freight drivers or muay Thai players as refreshing fitness.
1985, working at Procter & Gamble (P & amp； G) Deatly Mateschitz, an Austrian businessman who works in a branch in Asia, decided to buy the formula and trademark right of this product because of his love for this beverage, and to market it outside Asia. 1986, he founded Red Bull Co., Ltd. in Austria, and improved the formula of Red Bull drink by adding carbonic acid, which turned it into a sparkling drink and sold it in Austria. Compared with traditional refreshing drinks, Matthias' packaging products in a very popular and fashionable way has received unprecedented response and been widely accepted by young people. 1992 red bull (excluding the Thai version of carat ting da ang) was exported to Hungary, a country outside Austria, for the first time, and then it quickly expanded to the vast market of more than 100 countries.
Austrian Red Bull Company and its factory are located in Fuschl am See, Austria, which is a small city not far from Salzburg.
However, not all red bull drinks in overseas markets are based on the Austrian version of Red Bull. For example, the official Red Bull imported from Canada is mainly based on the Thai version and does not contain carbonated gas. In order to pass the food safety inspection in Canada, the Canadian version of Red Bull does not contain caffeine, taurine and other refreshing agents at all, but only contains pure sugar and vitamin B group, so it can be marketed as a "liquid vitamin supplement drink". China Red Bull Company was founded in 1995, and its product line is basically similar to that of Thailand, but it is quite different from the Austrian version of Red Bull imported from Hong Kong and Taiwan.
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raw material
Because Red Bull brand drinks use two bison as product trademarks, there are often rumors that the brand drinks contain some extracts obtained from cattle, which is actually a rumor denied by the original factory. According to the official statement, each can of 250 ml red bull contains the following nutrients (here are the ingredients of red bull drinks sold in the United States, and other countries may adjust them according to local regulations):
* Taurine: 1 100 mg
* glucuronolactone): 600 mg
* Caffeine): 80 mg
* Nicotinic acid (nicotinic acid, also known as vitamin B3): 20mg.
* Vitamin B6: 5mg.
* pantothenic acid (also known as calcium pantothenate): 5mg.
* vitamin B 12 (vitamin B 12): 0.005 mg.
* Sucrose: 21.5g.
* Glucose): 5.25
Sugar-free version of Red Bull drink does not contain fructose and glucose, but two sugar substitutes, acesulfame and aspartame, are added to reduce calories, but other ingredients are the same.
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Security doubts
Because of its high popularity in Europe, Red Bull has become the protagonist of many "urban legend" attacks, such as taurine contained in drinks is extracted from live cattle, or glucuronolactone is a nerve stimulant in the Vietnam War era.
However, the real reason is that Red Bull contains a high dose of caffeine (usually a cup of black coffee contains 80 to 180 mg of caffeine), and it is often mixed with vodka, a liquor with high alcohol content, which increases the risk of drinking. So far, there is no scientific evidence to clearly point out the health and safety problems of Red Bull, but it is certain that excessive consumption of any beverage or food containing high caffeine is harmful to human body. In addition, although taurine originally existed in cattle, its main source is mostly synthesis. Taurine is a substance originally contained in the human brain, which will cause fatigue when lacking, so it can be used to supplement taurine to achieve refreshing effect. In addition, taking a small amount of taurine is also good for the body. However, scientists have not yet found a definitive conclusion, that is, whether taking too much taurine in an instant will lead to malabsorption or health problems.
Red bull is regarded as a medicine in Denmark, Norway and France because of its high dose of caffeine. It is forbidden to be sold as a general beverage and can only be sold in pharmacies. In Canada, it was not allowed to sell this brand of drinks until the end of 2004 (and the Canadian special edition with reduced caffeine, taurine and glucuronolactone).