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The naming principle of Hunan restaurant:
1. The name of Hunan restaurant should be aesthetic. As the saying goes, live not to eat, eat not to eat. Except for some popular fast food and simple meals, the names all have beautiful artistic conception, which is conducive to customers' patronage and psychological satisfaction. List some Beijing and Shanghai delicacies: Cuizhu Restaurant, Yu Yan Jiangnan Tea Bar, Lou Guihua and Shanmeizi Crossing the Bridge Rice Noodles. Listen to the name, isn't it a little yearning?
2. The name of Hunan Restaurant must conform to the consumption psychology of the target customers. Just to mention a few examples, the "Chaoyang Fishing Port" feels atmospheric and rich in seafood, which is very suitable for the market positioning of Chinese dinner. "Xiujiangnan", such a gentle name, must be an elegant and atmospheric place. Treating people is also a good choice. "Yellow Cattle Hotpot", as can be seen from the name, is a restaurant that makes cows feel good, and its grade should be not low.
3. The name of Hunan Restaurant should be concise and easy to remember, and spread. A good name should be no more than one word and no less than one word, and it will never be forgotten. For example, Sichuan restaurant, fire alkaline earth, Riggs and so on. Nanjing Fuce once named catering enterprises "Good Food Exchange", "Contract" and "Prince Seafood Soup Pot", all of which successfully registered trademarks, and were well received by customers and the market in their operations. In future articles, we will select some representatives to share with you further.
4. The name of Hunan Restaurant must be exclusive. This is a unique name. If all restaurants in the street are named after their owners, such as Lao Li Hotel or Brother Hotel, how can customers distinguish and remember them? Also, taking Nanjing as an example, when the streets are full of lobsters, it is those merchants who not only produce good products, but also give their lobsters a resounding name, and finally generate is fresh.
5. The name of Hunan Restaurant must conform to the industry attributes and category characteristics. Quite simply, the name of the restaurant can't be like a gym, let alone washing powder. This truth is clear. Even in the catering industry, there are great differences between different product categories. For example, a small hotpot restaurant called "Tongquetai" will seriously scare away customers. Recently, I saw a shocking TV advertisement: "Beer and tea are cool!" " It's awkward to watch it for a long time. Is it beer or tea?
Matters needing attention in naming Hunan Restaurant:
Don't be eccentric. Some people think that the use of obscure characters will have surprising effects, but what is the good reputation for font sizes that cannot be confirmed by customers? The psychological function of strangeness is stimulation, and customers go to restaurants to enjoy service, not to seek excitement.
No infringement. Infringement should bear legal responsibility and economic compensation. Impersonation is not only an infringement, but also a similar name. As for Quanjude, there have been various forms of infringement such as Jin Jude, Quanjude and Dejude, all of which have been banned according to law.
Don't blindly pursue fashion. Some people think that fashion can attract customers more and bring high profits. Actually, fashion is just a kind of commercial speculation. It is dangerous to speculate on products and enterprise names, because enterprise names are very popular and will soon die out. As a restaurant that wants to operate for a long time, it depends on a long-term management policy, not short-term speculation.
Use place names and names with caution. When using place names, we must combine the unique local flavor with the characteristics of restaurant food, otherwise we would rather not use them. In addition, there is no exclusive right to place names, which will reduce the uniqueness of font size. When using a person's name, we should consider the social influence and degree of the person's name and whether the restaurant has the right to use it. If the degree is not high, the social impact is negative or legal disputes are prone to occur, we would rather not use it.
After the name of the registered store is named, you must go through the approval and registration formalities at the industrial and commercial bureau where the restaurant is located. Only after approval and registration can we enjoy exclusive rights.
Apply to the administrative department for industry and commerce for pre-approval of the enterprise name, and submit the qualification certificates of shareholders, promoters or legal persons, the identity certificates of applicants, designation or entrustment documents and other documents that need to be submitted. On the Application for Pre-approval of Enterprise Name, fill in five names in priority order and submit them to AIC. Carefully prepare at least five pre-named names and use the full names. The administrative department for industry and commerce shall check and search according to the relevant provisions, decide to approve the names that meet the registration conditions in turn, and issue the Notice of Pre-approval of Enterprise Names.
Pay attention to the provisions of China laws on enterprise names. Article 9 of China's "Regulations on the Administration of Enterprise Name Registration" stipulates: "An enterprise name shall not contain the following contents and words: harming the interests of the state and society; May cause deception or misunderstanding to the public; Names of foreign countries and international organizations; The name of the political party, the name of the party, government and military organs, the name of mass organizations, the name of social organizations and the serial number of the army, and the Chinese phonetic alphabet and numbers; Prohibited by other laws and administrative regulations. "
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Some simple ideas about the naming of Hunan restaurant;
1. Named from the perspective of the target market.
Shops and enterprises can name their target markets from the perspective of goals after pre-positioning. In the Chinese area of San Francisco, there is a restaurant called "Xiangyin Pavilion", and its business is very prosperous. Most of the guests here are from China, and many China people who have been wandering overseas for many years will feel homesick. Get together with your hometown after work to comfort your homesickness. For them, Xiangyin Pavilion will be a better place. A good store name must be suitable for the psychological needs of its target customers and the business purpose and mood of the store, in order to establish a good image and increase the attraction to customers.
2. Name according to the principle of Chinese characters.
Chinese characters are a unique culture in China, with beautiful appearance, profound meaning and endless changes. Naming according to the principle of Chinese characters can often give people a sense of mastery and endless aftertaste. In the process of naming, the meaning of choosing words should be healthy, modern, impactful, tasteful and easy to spread. Or hope, or unique views, or describe characteristics, or far-reaching artistic conception. The rhythm should be catchy, not awkward, and beautiful. Fonts should be creative, easy to identify, concise and lively, dignified and solemn.
3. Named after poems, allusions and historical anecdotes.
This naming method has artistic appeal and simplicity.
4. Named after regional culture.
This method is to change the place where the shop is located to a place name or name it with cultural implications. When people mention the name of a store, they will think of the history, culture, scenery and products of a place. Therefore, when choosing the name of a clothing store, place names are often considered.
5. Named after extreme dialectical aesthetics.
It is a kind of ugly form that embodies the essence of beauty and makes the naming characteristics of shops prominent and far-reaching. For example, the name of "Goubuli" in Tianjin is "Beat the dog and get the meat buns, and never look back". It highlights the fresh and vivid content with extremely ugly names, caters to consumers' "curiosity" psychology, arouses their interest in buying, and is famous all over the world.
6. Naming from the perspective of competition
Store name is a silent weapon of market competition. If you give it a good name, you can increase your competitive advantage.
For example, "a little meager profit shop" is named from the perspective of competition between "a little meager profit shops". Your name is "Wu Supermarket", I will.
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The above is a brief introduction to the naming knowledge of Hunan restaurant. I hope I can help you. If you want to know more about restaurant naming, you are welcome to continue browsing other articles here.