Before joining ByteDance, Zhang Nan was an Internet entrepreneur.

20 13, Zhang Nan founded the photo community App, and the company was acquired by ByteDance. Zhang Nan led the team to join ByteDance to take charge of the company's UGC business.

In 20 16, Zhang Nan introduced Tik Tok, volcano and other products from 0 to 1.

In 20 18, Zhang Nan was appointed as CEO of Tik Tok and head of the company's marketing brand, and was fully responsible for Tik Tok, volcano, marketing brand and other businesses. In the fierce competition environment, Tik Tok has become the most popular short video product in China. In addition, Zhang Nan also led the company's camera business and led the team to develop popular new products, such as light face and cut.

In March 2020, clipping has become the largest mobile video editing tool in China.

Zhang Nan is a typical operation and marketing talent, with strong business judgment and slightly short product capability, which conforms to the path of Tik Tok's focusing on operation and neglecting products.

"She is an ambitious person, patient and persistent." A middle-level person said. Byte does not advocate "elder brother" or "elder sister", but internally calls her "Nanjie". Zhang Nan has a strong performance in business decision-making and is "a very powerful person". An employee recalled: "We often talked for a long time, and she went up and said,' I don't agree, next'."

An insider believes that Zhang Nan is good at single breakthrough and obtaining head resources. For example, the special effects of leading dolls to change their faces, Luo Yonghao signed a contract to settle in. "The establishment of the head depends on concentrated efforts."

"Some teams judge whether things are successful or not, depending on whether Zhang Nan likes them." An operation employee said that Zhang Nan doesn't care about details, but also starts from the overall situation and macro. "Sister Nan is very sharp and her views are easy to understand." A product employee said.

As a female executive, Zhang Nan is regarded as an idealist and is willing to develop her hobby for products. For example, lead the development of smooth surface and hollowing out. Employees believe that female executives may make Tik Tok more "Chun Xue".

Main functions of Tik Tok

Tik Tok App is a social software. You can share your life through Tik Tok's short video App, and at the same time, you can make more friends and learn all kinds of anecdotes here. ?

In essence, Tik Tok is a music short video community focusing on young people. Users can choose songs and make their own works with short videos. Similar to a small card repair, but the difference is that Tik Tok users can make the video more creative through video shooting speed, video editing and special effects (repetition, flashing and slow motion), rather than simply lip-synching.

Tik Tok platform is generally young users, mainly electronic music and dance music, and videos are divided into two schools: dance school and creative school. The characteristics of * * * are very rhythmic. There are also a few users who play lyric music to show their coffee drawing skills, which has become a clear stream of Tik Tok coil. ?

Tik Tok has added a new social function-"Friends Chat Room" in the latest beta, which supports Tik Tok's powerful filter beauty and props function.

On March 24th, 20021year, Tik Tok launched the "Old Friends Program", which is dedicated to improving the experience and enriching the lives of elderly users. At the same time, it also launched the following measures in terms of products and operational activities.

On June 28th, 20021year, IT House reported that Tik Tok App was updated again. This time, some new features were tested. At the same time, Tik Tok music was officially launched, which greatly enhanced the interaction between users and took another big step in the social field.