Li Ning Sporting Goods Co., Ltd. Beijing Li Ning Sporting Goods Co., Ltd. and CCTV Sports Channel held a formal signing ceremony at Xinyuan Hotel in Kyoto. Li Ning's sports brand is CCTV 5 fitness host bag, which started on 1 in 2007, ended on 1 in 2008 and ended on1in 2008. Li Ning is a sporting goods company founded by Mr. Li Ning of Prince of gymnastics on 1990, and its headquarters is located in Zhongguancun Science Park, Tongzhou District, Beijing. After more than 20 years of exploration, Li Ning Company has gradually become a leading international sports brand company representing China.