165438+1On October 24th, Li Ning "flashed into Shanghai. As Chairman and Co-CEO of Li Ning Group and Chairman and CEO of Extraordinary China Holdings Limited, his important trip to Shanghai is to witness the signing of the cooperation framework agreement between Changning District Government and Li Ning Group. On the same day, the Shanghai headquarters of Li Ning Group and the global business headquarters of the Yangtze River Delta officially settled in Changning, Shanghai.
At noon on the day of the signing ceremony, Li Ning first inspected the construction project of Li Ning's Shanghai "Double Headquarters Building" located in Haisu Cultural Square. After a simple working meal, he communicated with the leaders of Changning District. At 2: 00 pm, Kloc-0/5 appeared at the signing ceremony on time, wearing black Li Ning sneakers and white Li Ning brand Logo printed on socks.
Renderings of Haisu Cultural Square
From Prince of gymnastics in the past to Li Ning in China today, Li Ning himself and the brand Li Ning have a very high nationality. This time, the functions of the two headquarters of the Group were put in Shanghai, and Changning District, which is located in Hongqiao International Open Hub and has the advantages of online new economy and fashion and creative industries, was chosen, which painted a blueprint for the development of the enterprise itself.
The better the venues and facilities, the more people will use them.
"Changning Gymnasium left a deep impression on me. When the National Games was held in Shanghai, I was the chief referee of the gymnastics competition. Samaranch also came on the day of the final. I also met the old man backstage in the gym.
When communicating with the leaders of Changning District, Li Ning remembered the venues and projects closely related to his old job, especially the Shanghai International Gymnastics Center, which was the only professional gymnasium in Shanghai at that time. In his view, the construction of professional stadium management obviously has a great supporting role for sports.
Shanghai International Gymnastics Center before transformation
The reconstructed gymnastics center renderings.
From 65438 to 0995, the original Huxi Stadium in Changning District was transformed into Shanghai International Gymnastics Center and Central Swimming Pool. 1997, after its completion, became one of the important venues for Shanghai to host the 8th National Games, and was the only public welfare comprehensive sports venue in Changning for a period of time. On 20 18, the original reconstruction project of the Gymnastics Center was started, and a comprehensive gymnasium with three floors above ground and four floors underground will be built in the future.
It is worth mentioning that the Gymnastics Center is open to the outside world all the year round, providing excellent facilities for the surrounding residents to exercise, and receiving more than 700,000 people's fitness every year.
This is also related to the agreement signed between Changning District and Li Ning Group. After signing the contract, the two sides will build all-round exchanges and cooperation in sports events, sports culture development and other fields. Through the organic integration of industrial development and sports culture, the development of sports industry and national fitness in this area will be promoted.
"We have sports park projects in Nanning, Yangzhou and other places, mainly in cooperation with local governments. The government wants to develop community sports, and our professional team will operate to promote the development of community mass sports. In Li Ning's view, it is undoubtedly a good thing that mass sports can use good facilities and equipment comparable to professional events, because "the better the facilities and equipment, the higher the utilization rate.
From 65438 to 0990, Li Ning founded a professional sports brand with the same name in his own name. On 20 19, Shanghai Shao Hao Sporting Goods Co., Ltd., a subsidiary of Li Ning Group, settled in Changning District. Fortunately, in just three years, Shao Hao Sports has become a "phenomenal" enterprise with a tax contribution of 654.38 billion yuan.
Signing ceremony site
Shanghai's "double headquarters" signed this time is a building project purchased by Li Ning Group this year. Located in the cultural square of Erba Street, Huayang Road, Changning District, adjacent to Liu Haisu Art Museum. According to the introduction of Li Ning Group, after the Shanghai headquarters and the global business headquarters in the Yangtze River Delta settle in, it will bring together funds, technology, talents and creative resources in the fields of fashion creativity, sports health and so on for Changning District and Shanghai.
Li Ning Group is headquartered in Beijing, with regional or business headquarters in Shanghai and Shenzhen. "China is very big, and talents from different regions have different specialties. In Li Ning's view, talents in Shanghai are mainly concentrated in business, science and technology, design and other fields, while there are many talents in sports and culture in Beijing, and talents in Guangdong are outstanding in production, technology and skills.
Among them, talents in Shanghai play an important role in design, research and development, production, brand promotion and enterprise management. It is worth mentioning that the fashion and creative industries with the above talents are just one of the regional key industries that have been developing continuously since the Thirteenth Five-Year Plan.
Young people's "non-exclusivity" gives local brands room for development.
The signing of the contract coincides with the convening of the Changning District Party Congress. During the Party Congress, we still paid close attention to key projects, which echoed the theme of the report of the Party Congress in Changning District, "Seize new opportunities and create a new situation. This undoubtedly applies to enterprises, and more importantly.
Wang Lan, secretary of Changning District Party Committee, and Li Ning exchanged gifts. The picture above shows a gift from Li Ning Group to Changning District, and the picture below shows a gift from Changning District to Li Ning Group.
Photo courtesy: Changning District Government
During the exchange, some people present mentioned that the brand of Li Ning had a strong development momentum and outstanding performance in the last two years. In this regard, Li Ning said that the enterprise has made great adjustments in the past 10 years, and it takes time to run in whether it is enterprise transformation or increasing investment. "So, in the past two or three years, the development achievements of some enterprises have appeared in the market, which can actually be traced back to the investment of 10 and 8 years ago.
Li Ning's "adjustment period" appeared at 20 1 1-20 13. For the fluctuation caused by brand adjustment, in Li Ning's view, on the one hand, it is the normal fluctuation in enterprise development, because "economic development has cycles, and enterprise development also has cycles. On the other hand, the sportswear industry in which Li Ning brand is located is an all-round competitive industry, which means that the market demand is changing rapidly.
"Demand changes are not controlled by everyone and every period. Every enterprise must constantly seek and adjust in the market. Li Ning said. When the market demand changes suddenly, the previous enterprise management model will inevitably seek change or even reorganization.
Li Ning's high-end series of new products
Li Ning, who has been reborn in recent years, is really eye-catching. From the first landing of 20 18 at New York Fashion Week, to the Chinese character logo printed with "China Li Ning" becoming a household name, and then to the support of the generation of "post-90 s", "post-90 s" and "post-00 s" for domestic brands and national trends, Li Ning seems to have given China brands and China enterprises great room for development.
He described this support as "non-exclusive".
This is reminiscent of the "Xinjiang cotton storm" that happened in March this year. Since then, a number of domestic sportswear brands, including Li Ning, have received unprecedented attention, and young consumers have turned from "foreign brands" to "national trends". But as the helm of the enterprise, Li Ning is sober. In his view, "the cotton storm in Xinjiang is essentially an event of enterprises, and it is obviously unsustainable to let enterprises really develop only by the catalysis of some events."
"Enterprises need a lot of planning, investment and capacity improvement, which can not be achieved in one day or once.
"Since the cotton storm in Xinjiang, many local sports brands in China have developed fashion trend branches and increased product research and development and channel investment, including frequently launching co-branded brands and signing traffic stars as spokespersons. A few days ago, Li Ning launched a high-end sub-brand LI-NING 1990, and opened an offline store expansion. This price is higher than that of China Li Ning's main product, which is regarded by the industry as a way to explore the online value of the brand, and also an exploration of the Group's sustainable growth in the future.
For other domestic brands that have also received attention and consumer market, Li Ning also admitted that the market competition is still fierce, and it is necessary to find out where the competitiveness of enterprises is at all times, and dare not relax for the development in the next three to five years.
Li Ning Group's "double headquarters" in Shanghai, especially in Changning District, is quite fashionable. "It is really in the consideration of enterprises to make the brand more fashionable. At the same time, as a sponsor of CBA league, Li Ning hopes to build Shanghai headquarters into a sports, leisure and fashionable office environment, and combine Li Ning's sports resources, sports experience, young culture and basketball to make the brand "fun" and activate the corporate headquarters with the surrounding environment.
"It is our ideal and dream to develop the brand of China people with the help of the international platform.