According to the survey, the fitness industry has developed rapidly, and fitness clubs have mushroomed. The faster an industry develops, the closer it is to saturation, the more intense the competition will be, and it will face losses or even bankruptcy. So what are the main pain points facing the gym at present? The general problems of specific operations are as follows:

1. Loss of old members

2. High staff turnover

3. Blind price reduction in industry competition

4. It is difficult to recruit new employees (poor marketing promotion effect)

These are the long-term problems faced by gymnasiums in the course of operation. Gyms need to establish "satisfaction" in the minds of members, have "strategy" in operation and "humanized" management in management, so that clubs can stand out in the industry.

Operators are most concerned about attracting new customers and increasing the number of members, thus increasing the passenger flow in the gym. How to innovate is really a difficult problem. The traditional gym adopts the way of pushing the ground, distributing leaflets near the gym to improve its popularity and attract people to experience the store and then apply for a card. Recently, however, more and more people are resistant to leaflets, unwilling to accept them, or throw them into the trash can after collection, and the effect of the transformation is greatly reduced. Therefore, network marketing promotion came into being. Nowadays, many gyms are promoted by using the marketing function in the fitness management system, so as to obtain potential customers, such as the fission distribution of customers and customers in fitness assistants, group buying, crazy bargaining and so on. , you can effectively acquire a large number of potential customers and then turn them into actual members.

In a word, gym management is a process of constantly attracting new members and retaining old members, which is influenced by many factors. While serving digital members, it is necessary to establish a good gym system and management mechanism, pay attention to team building and personal ability improvement, and develop employees and gyms together, so as to run gyms better and better. Similarly, pricing should also pay special attention to the cost of the gym and the psychological factors of members. It is also necessary for the gym to hold some interesting activities from time to time. I hope that every gym can avoid these common problems in operation and become more and more prosperous.