2. In addition, targeting the market is also an indispensable reason for the success of short video apps. There are many video websites such as Youku and Tudou on the domestic Internet, but most of these video websites are used to watch long videos such as dramas and movies. The short video app just made up for this vacancy. Being able to brush an interesting video in a few minutes or even half a minute will be more popular with the audience than hanging a long video on the Internet for a long time, because they can access more content in the same time.
3. A website like Youku needs professional video shooting, editing and uploading to be seen by others. Apps like Tik Tok and Aauto Quicker don't need technical content. Everyone can easily upload their videos and let more people see their videos. This is a veritable road to prosperity for grassroots network celebrities. This is why many elderly people can't understand why smartphones can skillfully brush Tik Tok.
Modern society is a fast-paced society, and people generally prefer fast food culture. It is a great temptation to see what is happening in another corner of the world in just a few minutes and browse all kinds of people in less than an hour. So some people will think, in Tik Tok, I can know what a novel is about in a few minutes, so why bother to read it? I can't say this is wrong, but Tik Tok does encourage fast food culture.
5. There is no threshold for short video apps. Basically, as long as you apply for an account, you can send videos to interact with others. As a result, every day there are all kinds of beautiful little sisters and handsome little brothers competing with each other. For many ordinary people, it is also a pleasure to enjoy beautiful things without leaving home.
Extended data:
20 18 12 the 43rd statistical report on China's internet development shows that the number of short video users in China has reached 648 million, with a user utilization rate of 78.2%. ?
In March, 2020, China Internet Network Information Center released the 45th statistical report on China's Internet development. The number of short video users in China is 773 million, accounting for 85.6% of the netizens. Short-sightedness has played an important and positive role in promoting rural tourism and promoting the sale of agricultural products. ?
/10 2020 June 2020 13, The Research Report on the Development of Network Audiovisual in China in 2020 was released. The report shows that the number of online audio-visual users has exceeded 900 million, and the new users are mainly from low-tier cities, among which the number of users in fifth-tier cities has increased by 33.6%. Among these users, 15.2% watched short videos, 7.9% watched TV dramas and variety shows online, 0.7% watched live broadcasts, and 0. 1% listened to books/internet radio online.
Short video has become the second largest network application after instant messaging, with the number of short video users reaching 8180,000, and nearly 90% of netizens use short video. In June 2020, the average daily short video usage time of typical sub-sectors was 1 10 minutes. The main body of uploading short videos is women after 00.