Excessive packaging, in the words of experts, is: too much consumables, too heavy weight, too large volume, too high cost, too gorgeous decoration, too beautiful words and so on. At present, the phenomenon of over-packaging of commodities is becoming more and more serious, and many packages have deviated from their proper functions. Proper packaging of stocks through the opportunity of listing is conducive to shaping a better corporate image and enhancing its appeal to investors. However, in order to raise more funds, some enterprises do not seriously explore the characteristics and advantages of enterprises in the process of reorganization and issuance, but forge financial data, grandstanding in text introduction, and mislead investors with "this is the first" and "that is the best". This phenomenon is called over packaging.

Excessive structure

Satire over-packaged cartoons

Some goods deliberately increase the number of packaging layers and add intermediate packaging between the inner packaging and the outer packaging, which is beautiful in appearance and not worthy of the name; Some commodities are too large in packaging volume, and the actual products are very small, which takes the lead; There are also goods that use too thick padding, which have excessive protective functions and are also over-packaged.

Too much material

In the packaging of moon cakes, a lot of solid wood and metal products are used, which greatly increases the packaging cost.

Excessive decoration

Merchants often blindly use good packaging raw materials, increasing packaging costs, and some even attach gifts several times or even dozens of times the value of goods, raising commodity prices.

Edit this paragraph definition

How to define excessive packaging quantitatively, merchants and consumers hold obviously opposite attitudes. Some experts believe that the value of packaging exceeds 1 to 2 times of the value of the packaged product, which is called over-packaging. China Consumers Association has clearly pointed out that if the packaging volume obviously exceeds 10% of the commodity itself and the packaging cost obviously exceeds 30% of the commodity price, it can be judged as "commercial fraud" that infringes on consumers' rights and interests. But businesses over-package comics.

However, it is considered that the packaging of some commodities, such as cosmetics and alcohol, embodies a spiritual and cultural demand, and the cost of packaging should not be overemphasized. For example, commodities with special functions, such as health products and gifts, should meet the gift-giving needs and show noble temperament, and the value of packaging should not be overemphasized. Some people think that excessive packaging should be mainly considered from the packaging materials, as long as the packaging materials are environmentally friendly and hygienic, the form and value are not important. In any case, it is an indisputable fact that over-packaging widely exists in our commodity packaging, especially in health care products, food and cosmetics. Boxes made of solid wood and metal are lined with exquisite silks and satins, and some also "give away" watches and other items. The stacked commodity packages are peeled off, but the final items are pitifully small or of low value. Public opinion is still saying that the Mid-Autumn moon cakes are over-packaged, and the famous wines for nourishing health products in the Spring Festival are making a comeback and getting worse. The state has legislated to restrict over-packaging. The General Administration of Quality Supervision, Inspection and Quarantine and the National Standards Committee issued the national standard "Food and Cosmetics Restricted from Overpackaging" on March 28th, 20/kloc-0, which will be implemented on April 6th, 20/kloc-0. By then, the outer packaging of drinks, wine, cakes, whole grains, health food and cosmetics will all face "slimming". According to reports, the new national standard requires that the number of packaging layers for food and cosmetics sales should not exceed 3, and the packaging void ratio should not be greater than 60%. These two articles are stipulated to limit the packaging volume. Excessive volume not only wastes materials, but also occupies transportation space and shopping mall space, resulting in excessive packaging of comics at corresponding costs.

And this part of the cost will eventually be added to the sales price and borne by consumers. The new national standard also stipulates that the total cost of all packaging except initial packaging shall not exceed 20% of the sales price of goods, mainly to limit the production of commercial high-grade materials such as wood and metal packaging goods and save the increasingly exhausted natural resources. At the same time, in view of the over-packaging problem of drinks, wine, cakes, grain, health food, cosmetics and other commodities, the standard index requirements were adjusted accordingly. According to the analysis of the Provincial Quality Supervision Standards Office, compared with the previous regulations, the restrictions of the new national standard have been relaxed. Previously, it was stipulated that the void ratio of commodity packaging should not be greater than 55%; Except the initial packaging cost, the packaging cost shall not exceed 15% of the sales price of the goods.

Edit this section of danger

Beautiful and generous packaging is conducive to commodity sales. Proper packaging is necessary. However, over-packaging goes to the other extreme, exaggerating the function of packaging, misleading the concept of consumption and harming the interests of consumers and society. Over-packaging consumes too much resources and makes the society bear too much packaging cost. Its harm is manifested in the following aspects. One is to waste a lot of resources. Raw materials for packaging industry, such as paper, rubber, glass, steel, plastics, etc. Use raw materials from wood, oil, steel, etc. These are scarce resources in China. If it is used in excessive packaging and in large quantities without corresponding recycling, it will cause great waste. The second is to pollute the environment. Consumers throw away a lot of packaging waste, which aggravates environmental pollution. China's over-packaged cartoons

The annual discharge of packaging waste accounts for 13 of municipal solid waste in weight, but it reaches 12 in volume, and the annual discharge is increasing at an alarming rate of 10%. The cost of over-packaging is considerable, and these over-packaging materials, which consume a lot of resources, all become domestic garbage in the hands of consumers. The third is to harm social interests. First of all, excessive packaging infringes on the interests of consumers, making them pay the necessary commodity value, and then imposing huge additional packaging costs. Secondly, it hurts the interests of enterprises. Fierce unfair competition has caused excessive packaging in the market. In order to pursue higher profits, enterprises use the method of exaggerating the decorative function of packaging to obtain more value from consumers. In the short term, the profits of enterprises may increase obviously, but in the long term, this is undoubtedly not conducive to the sustainable development of enterprises. Third, it harms social interests. The wind of excessive packaging has formed luxury and exaggeration.