The first paragraph is not difficult to write.

The title was immediately abandoned.

The following text all collapsed. "

Dear friends!

Howard Newton once said, "A good headline makes your copy enter the reader's mind, and a bad opening paragraph may make the reader abandon your copy."

The meaning of this sentence is ... A good copy needs scientific structure to support it.

For example, the reader is attracted by the title, and then has an interest in continuing to understand, so there is an action to open the copy. Then all you have to do is strengthen the value of the promise in the topic and reassure him, oh. .....

Looks like you didn't lie to me.

Next, you should extend the application. You should make good use of the hook in the opening paragraph to make customers read it with great interest and curiosity, just like a child in a remote mountainous area eating delicious Jingong ham sausage for the first time. ....................................................................................................................

Ok, let's see what you need when the customer clicks on your copy and enters-

Copywriting strategy while the iron is hot

Before sharing this strategy, I am worried that your title is not well written, or I think it is the first time for you to see the content of crazy marketing copy, so I list the first eight writing articles about the title of crazy marketing copy, and you can find them in the back to learn, so that you can connect them together.

1: Crazy copy behind the copy! !

2. How to write the title of crazy copy that people can't ignore?

3: Grafting for 3 seconds to write the secret of the title of the product crazy sale copy! ! !

4: Three seconds grafting to create your crazy copy title Jin Gangzuan!

5. Let customers understand the secret of selling copy that can't stop-selling four-wheel drive!

6. How to write the title of the copy of the crazy sale of products as "the dream of returning home"?

7. How to write a copy title that customers can't ignore with AK47 bullet thinking?

8. How to write the title of crazy sales copy with "breaking the ice and breaking the waves" to attract potential customers instantly?

No one can replace the responsibility of title, unless your enterprise is famous, you can absorb all the resources you want by influence.

Otherwise, you have no choice but to plan and write a powerful copy of crazy sales, because planning a copy of crazy sales to sell products and realize the geometric multiple growth of corporate profits:

Ultra-low cost, low risk and quick effect.

For example, a small drainage copy, poster, can not be written or written unsightly, drainage will be very difficult. However, if you can really write, the WeChat circle of friends is also lively enough. Many people say that the circle of friends has been broken. Is that really the case?

Actually, it is not. Someone else ruined his circle of friends. You should start with copywriting and run your own circle of friends. There is an indisputable fact:

90% people like to visit friends.

You can't use copywriting to attract potential customers from the circle of friends, not the circle of friends itself, but your cognition and copywriting, because few people don't read WeChat's circle of friends, even if they are curious, even if they pretend to be awesome. ..................................................................................................

The reason why it is difficult to write a copy, or even give up when you are exhausted, is because of the lack of the unknown marketing secret of experts' success, and one of the secrets is that all the crazy copies that make products sell well are the crystallization of planning rather than the copy itself.

Planning stems from the familiarity and manipulation of the process structure of crazy sales copywriting, as well as the all-round investigation and analysis of the market, its own products and competitors. Finally, find an accurate segmentation, which you wrote for the crazy sales copy-

Absolute differentiated competitive advantage

This is why many copywriters need to charge from 12800 yuan to 200,000 yuan to write (plan) a sales copy for a business. Of course, those under 10000 yuan need to be weighed. Writing sales copy and writing self-deprecating articles are two different things.

A crazy copy that can make products sell well needs a lot of information about your corporate brand. It is a thorough market strategic positioning and process, and the details are combed.

It is no exaggeration to say that a sales copy that makes products sell like crazy is to give your enterprise an all-round diagnosis-positioning-implementation.

Before Langge understood Gary's badge letter, 370 words created $6,543.8+78 billion in sales. Do you know that?/You know what? It took him 18 months to write this letter, in other words, his 370-word sales copy:

Every word has a purpose.

Every punctuation mark hides a motive.

Remember, the power of crazy copywriting lies in the planning, not the copywriting itself, but you must first be familiar with the internal structure of writing crazy copywriting, otherwise even if your product is as high as Mount Tai, it will not scare customers to buy it.

You have to plan a unique selling point for your product, so that the selling point can bear the harmonious number of crazy sales copy, so as to achieve the guarantee of reaching the destination, which is indispensable.

To put it more bluntly:

Writing crazy copywriting is a technical job, just like producing one or two Maserati sports cars and having an assembly line workshop. And the assembly line is the internal structure of writing crazy copy.

Planning a crazy copy is equivalent to no Maserati research and development before production. No fine products can be developed, and no fine products can be produced on the natural assembly line. The problem is that many people just write a copy that looks like Maserati, but once they are on the road, they smoke directly, or don't smoke at all and don't run. so

The copywriting principle that makes products sell crazy lies in planning.

Not writing itself.

Ok, let's fix the structure of how to write it, starting with the assumption that your title has attracted customers to click on the copy to enter the home page:

In fact, the main title of a short drainage case or a long sales copy is the same, and the first sentence should attract customers. Let's take a look at the format of foreign sales letter copy and then look at the format of crazy sales copy:

Isn't that simple?

Most copywriting courses don't discuss why you do this at the beginning of copywriting, only give you a few templates. When you don't understand the intention behind it, it is difficult for you to be flexible, and if you are not flexible, you will be trapped.

The first is a superscript title:

A superscript (or guide) title is usually a short "provocative" sentence or an incomplete sentence, which makes the reader read the main title. Usually arouses curiosity, including benefits or benefits. Superscript foreign experts generally use black italics to emphasize key points, and I often use ellipsis to imply that the latter is more exciting.

If you have a free sample, superscript is a good place to mention it. If you want the biggest response, please say that your samples are free. Tell the customer with superscript. Then, you can say it again in the subscript title. Used to strengthen and guide customers to look down.

The following are superscript examples of some verified copywriting:

1: I have to vent these from my chest before the explosion! (Jay Abraham)

2. They are cheap and their jobs are crazy? (gary hall Porter)

3. Former star revealed (Gary Holport)

4: Now, you can have it (Gary Halbert)

5: Is this "cheating"? But? Useful! (gary hall Porter)

6. If you like golf, "you will be surprised by these dirty little secrets"! (John Carlton)

7. Incorporate the secret of Tiger Woods' "perfect power" into your body? Free! Warning!

8: Don't use any nutritional supplements before reading this? (John Carlton)

9: This is an amazing secret that all serious bodybuilders want to have! (John Carlton)

10: Free, if necessary! (John Carlton)

Next is the title (or subsequent) title. The subscript heading is just below the main heading. Scott Haines even uses multiple subscripts to explore benefits, create more curiosity for customers to read, and often starts with a short story to shape interest. Many times, I will also add some urgent elements. For example:

Read this copy now. I deleted it on time on the 6th of this month.

This is an urgent hint that customers will take seriously when they see it.

Let's take a look at some examples of masters' subscripts:

1: the best part: you only need to practice once, and you can increase your stroke by 50-70 yards, which has absolutely no effect on your basic swing. Unbelievable? Look it up for yourself-there's no risk at all ... (John Carlton)

2. This amazing and unexpected discovery will soon change everyone's training methods and get Superman's figure and strength in a humanized way as soon as possible. Now it is still the secret of bodybuilding, but you can get it for free, if you choose, now! (John Carlton)

Then the beginning of the copy:

The purpose of the opening paragraph is to attract readers' attention and force them to read. How did you do that?

The opening paragraph should be concise and easy to read. Don't let your first paragraph exceed 5 lines, the shorter the better. One particularly useful format is the classic "What if?" ? Then "at the beginning:

If you are interested in this, then this will be the most valuable news you have ever read!

Just use why to prove it.

Another example is:

If you are interested in losing weight quickly and easily, then this will be the most exciting news you have ever read!

Suppose your topic is: "Too fat?" Then the first paragraph can start like this:

If you are too fat, is this a quick and simple way to solve your weight problem?

Or, if your topic is … "How to get rich and stay rich!" " "

So this may be your opening remarks:

"In today's China, it's easy to get rich and stay rich. ............................................................

Another effective method is to give customers great promises or guarantees. Like this:

"This news contains the dietary secrets of Hollywood stars, which can be used to lose weight quickly, without dieting, exercising and taking dangerous drugs!"

Or "this may be your chance to make a fortune through the stock market."

Speaking of the first paragraph, Gary Herbert's favorite first paragraph was written by Thomas Hall, one of his early mentors, as follows:

"If you want to lose 63 pounds, then I did it in Japan. Why do I think you can do it in America? "

But ... if this sentence pattern is used by many people, customers will inevitably be tired, so we should make a breakthrough in the first paragraph. Let's take a look at the classic examples of foreign masters:

1. An important message that you may never see again!

Don't read this if you already know how to do it.

I tried 16 different ways to solve my problem. In the17th attempt, I found a solution!

If you want to solve your money problem, please read this letter (it only takes a few minutes)!

If you take the time to read this letter, I promise it will change your life! Let me explain. ......

If you already know how to cure, you shouldn't read this letter! If you don't know, please continue reading. ........

How's it going? Do you feel anything? Maybe you don't fully understand it, because the writing format of foreign masters is sometimes not suitable for China people's reading habits.

So crazy copy has a simple and effective front-end format of sales copy:

Letter enhanced funnel format

There are four links:

1, grab attention with the main title.

2. Use pictures to make readers visually shine and occupy the brain transplant screen.

3. Use subheadings to strengthen the main title, amplify customers' expectations and extend their interests.

4. The manufacturing problem of the initial segment causes suspense (the shorter the better).

For example ... let's break it down as follows:

The main title is: how to write the title of crazy sales copy with "breaking the ice and breaking the waves" to attract potential customers instantly?

The picture is obvious (Chen)

The subtitle is: All the headlines are true, which will increase your headline response rate by at least 80% overnight.

The opening is: Dear friends, describe it in the following three paragraphs.

All right, that's it. I suggest you take more notes and practice more. Believe in yourself, believe in Scott Haines, believe in the practicality and differentiation of crazy copying, and you can do it.

Welcome to exchange crazy copywriting and direct selling skills with you!

good luck

Sincerity?

Shiro

A writer of advertising text

Brand planning

Breakthrough project lecturer