First, the environment is different.

In the past, online traffic was cheap, and there were many opportunities for internet entrepreneurship and less competition. Nowadays, online traffic is expensive, and similar apps abound. If we want to break through, we must take corresponding measures.

Second, build brand image.

Through the star, the distance with the user can be narrowed, and the cooperation between the temperament of the star itself and the APP itself can make the user more impressed with the APP.

Third, the formation of trust endorsement.

The celebrity endorsement reduces the user's wariness. When the trust of an APP itself is not enough, celebrity endorsement can increase the trust and make the traffic of advertisements more effective.

Fourth, attract young users.

With the growth of the Internet, the younger generation is highly dependent on the Internet. Is the main user of the APP. Choosing celebrity endorsements can quickly attract the attention of the new generation of users and seize the opportunity.

Fifth, the cost of trial and error is too high.

Traditional Internet marketing relies on web advertisements or outdoor and TV advertisements to obtain unfamiliar users, which is costly and the conversion rate is unknown, while celebrity endorsements can accurately obtain traffic and users.