1. product
The product problem is the first and most important problem. This problem has seriously restricted a large part of people, resulting in that we can only make other people's products, taobao guest, CPS, help others to promote and earn some coolies. There is no exclusive agent with low threshold, and it is flooding. Agents with high thresholds are out of reach, and it is even more difficult to develop their own products. Most Internet people like us want to be e-commerce, and basically the way to find products is to go to a platform like Alibaba. The supply of goods is uncontrollable and the profit is unbalanced.
Faced with such a situation, my solution here is this. First of all, we analyze the market to see what products sell well. Looking directly at Taobao's retail annual report, we know that clothing, cosmetics and slimming beauty have always been very popular. We look for products according to this category and follow several principles when looking for products. 1 low cost, of course. Second, the product has a certain effect and cannot be completely fake. Third, it belongs to small manufacturers and accepts small orders. There are many such things on the market. In short, it is very necessary to invest in products, and the source must be controlled in your own hands. Once sold online, if the source of the product is not your own, it will lead to vicious competition. Through going out these days, I know that the original formula and production technology of weight loss products are the same as those of manufacturers. If you customize your own LOGO, small factories can take orders of less than 1000 pieces. The cost can be controlled at 3-5 thousand. There is also a method of developing exclusive products at ultra-low cost, which belongs to the side, so I won't talk about it here. Interested parties can contact me later. The cost can be reduced to about 1000, which is really grassroots.
2. Brand packaging
We need a name for the customized product package, and we see that there are all kinds of similar products on the market. L-carnitine, fire baby lightning or something. Then our customized products also need an exclusive brand name, which belongs to the creative category. There is no way. The name should be popular and foreign style should be close to the people. Next, we will build an official Chinese website for this product, which is similar to international brands and multilingual, haha. It is recommended to find professionals to do it, and art design is particularly important. Official website doesn't sell products or make sales interfaces. For image promotion only. Of course, it is extremely necessary to ask professionals to write some conceptual text descriptions such as product efficacy. Some people want to say that this is a false advertisement. Isn't it making money without conscience? Still talking about e-commerce. Actually, it's not. To put it bluntly, products such as weight loss, breast enhancement and whitening are basically packaged, with similar ingredients and certain effects, followed by brand influence and marketing. No matter it is a big international brand, it is the same, without exception. We don't have to be so hypocritical when writing articles.
Everyone knows that official website will build a B2C electronic mall as the general agent of 1 Chinese mainland. The website should be as professional as possible, without discounts, flashy descriptions and advertisements, so that it looks like an ordinary bidding page. After the completion of B2C mall, the next step is to establish CPS alliance. The alliance will directly dock the products of the mall, set a high commission, and do not make black orders later. We are webmasters and can't forget our roots. These stations do not use the source code that already exists on the network. We are dealing with webmasters, not amateurs. You can find professionals to develop on Witkey, and the three stops add up to about 1500. If you can't afford the money, the consequences will be devastating.
3. Marketing
After the products and network facilities are completed, it will be the most important marketing. In fact, I personally think that the first two items are not very difficult. If the products are on our side in Shenzhen, this small factory channel is still easy to find. The website is an old line, and there is no big problem. The core is still marketing means. The first step of marketing: establishing brand image and reputation, soft writing is the most effective means. Sending soft articles in influential forums on the whole network does not need to be as explicit as writing Taobao soft articles. Only a brand name is rarely deleted, and the content does not need to be written around it. Only write content that netizens are interested in. It is better to take out the brand name at will and naturally regard it as a well-known brand. Anyone who has been trained in soft writing will know that there is a lot of knowledge in it. You can find a professional to write it. But this cost is relatively high. My idea is this: I will give free lectures to some training teams on how to write soft articles, the core cheats of writing soft articles and so on. Teach dry goods, non-majors learn first. Of course, you can also invite me. Ha ha. As you know, as long as you have a good class and can arouse the enthusiasm of the listeners, the completion rate of homework is very high. A training team like Jiujiu can cover the whole network in an instant as long as it is spoken once. You can find a training team that introduces this area to cooperate, and everyone can win together.
Soft writing is the first step, and the second part is to buy advertising space. Last week, Ali's mother bought all the advertising spaces for the next week with 5 yuan. There are too many of them. I have made detailed planning and research on this project, and there are no omissions in every link. Put brand advertisements directly and link to official website, not to the mall. In fact, this has two purposes. 1 is a low-cost publicity brand image, and 2 is the most important thing to attract webmasters. We bought an advertisement on the website. Generally, people below 5 yuan are small webmasters, and they will have an impression on your brand. We only buy it for a week. When we withdrew the advertisement, we contacted the webmaster and said that we could apply for our advertisement in our alliance and set a high commission. This is the market psychology, most webmasters will choose your advertisement, because few advertising alliance take the initiative to find webmasters to say this. This will have a driving effect, and the webmaster peers will also pay attention to their peers. If some intermediate webmasters see that everyone is doing this advertisement, it will also affect his choice of your advertisement and conformity. At this time, the advertisement of our alliance is not brand promotion, but CPS commission. A high commission is essential.
There is another step, but the cost is too high. Is stationed in Taobao Mall, the brand image immediately doubled, and then we used the method of recruiting taobao guest to promote to guide taobao guest to promote. There is a low-cost shortcut behind this, which will be explained in detail in the next paragraph. Here we will build another Taobao distribution website to supply Taobao sellers. Remember here, don't be an agent before, but send a message that this brand is difficult to get in China, and we get the goods through special channels. Don't affect the brand. This will arouse the seller's appetite and feel that there is a market. As long as the goods are distributed in a large area of Taobao, no matter what the sales situation is, it is a powerful propaganda in itself.
4. Advanced
There are more powerful marketing methods above, so I won't write them publicly here. Under normal circumstances, I won't type so many words easily. The purpose of typing so many words is to seek partners. If you have a website platform or resources for related products, you can contact me. My QQ number is QQ460624628. Of course, my resources here are that we have a rich network marketing promotion and operation team, network traffic skills and resources, the core details of each link of the project, and the accurate data of previous research. All right, that's enough advertising.
Let's start with the advanced part. Theoretically, marketing through some marketing means can have a certain influence. When the time is right, we will invite investment agents to official website. In this step, we must invest to find influential channels to attract investment. Once a powerful merchant represents your product, he will spend money to promote it, and you can also guide him into shopping malls or bid for advertisements. There is a lot of money on the internet that can't be found for project investment. It is a fact that our own working group is still discussing what products it represents. After the conditions of agency are relaxed, I believe there will be a team on the Internet to act as an agent. This is our own profound experience. Once such a team or individual represents your product, they will come up with various tricks to promote it. Hehe, because we have been studying these tricks all day. Once you start to attract investment, you must close your own B2C mall. Don't sell your own products, because after consumers generally know about the products, if they know that there is an official sale, 70% will choose to buy the official ones. Once it affects the interests of agents, it is difficult to develop. Once this step is achieved, it proves that the previous operation is successful. If it goes well, it has accumulated a certain amount of funds and sufficient working capital. At this time, it is necessary to register a trademark to protect copyright.
5. Cost summary prospect analysis
The first step of product development, if you want to find a small factory for small batch production, the budget is about 5000 yuan. There is another method that cannot be published here. The budget is about 2000 yuan. If you want to hire professionals for brand packaging, the original budget of three websites plus copywriting and concepts is around 2500. If you find a Witkey task platform to write this kind of marketing soft article, it will cost about 500 yuan, and the effect is not very good. Looking for professional channels to cooperate depends on resources. It costs about 2000 yuan to buy advertising space. The intermediate operating cost should be as frugal as possible, and 2 to 3 thousand is enough. We can start with a reasonable compression of 1 10,000 yuan.
But there is actually a better way, and that is cooperation. We can integrate resources, for example, within our team. Responsible for products with products, responsible for websites with technical knowledge, and responsible for soft texts with soft text knowledge, which can introduce channel cooperation. Invest 5000 yuan in the early stage, and it can be done with the turnover cost.
The prospect, if implemented thoroughly according to the link, once the later investment is successful, has every reason to be small and broad. The big platform is to spend money and invest huge advertising fees. My idea is to start at the grassroots level, distribute most of the profits to the grassroots webmasters, and let Qian Qian promote them at the grassroots level. At the same time, we will bring them a high commission. Need to provide promotion strategy later. Of course, I have also considered this step in detail. Once the brand effect is produced, the effect is immeasurable. I believe everyone will calculate the income, not counting the investment behind, and the sales in the early stage are amazing enough. Needless to say, if the investment is successful later, it means that we have all succeeded in this business. Regarding investment promotion, we have also studied its core details, and there are no hard obstacles.