1, Jackie Chan

Why Jackie Chan is the most unlucky advertising spokesperson? Look at the following example and you will understand! Endorsement bullies, bullies go bankrupt; Endorsement of Aiduo VCD, Aiduo boss in jail; Endorsement of Huang Fen Coke, Huang Fen Coke is gone; Endorsed Cadillac, only sold more than 900 cars nationwide; Advocating overlord shampoo, it was found that overlord caused cancer. As the ambassador of China's anti-drug image, my son took drugs. Then he entered the real estate market for the first time and spoke for Taihe Yard Department. As a result, Taihe Beijing market was on fire a few days ago. ! Jackie Chan is really the spokesman of Big Brother. He can say whatever he wants.

2. Lin Chi-ling

When Lin Chi-ling endorsed the Italian brand Fiorucci, he received special training in the Italian head office and personally produced promotional videos, which took a lot of effort. But then the brand was shocked, the turnover was not working, and it was completely withdrawn. All the tickets endorsed by Lin Chi-ling were not cashed, and the loss was around several million, which was really a lose-lose.

In fact, this is not the first time that Sister Lexus has been killed. Black? Lost international brands. Prior to this, she also accepted the endorsement of German makeup artist ARTDECO, and personally designed a filling cosmetic box for the manufacturer. However, due to the addition of Lexus, this brand does not seem to be very popular. Within three months, the brand bid farewell to customers in image stores and major makeup posters all over Taiwan Province Province. The reason is that due to the high endorsement value of Lin Chi-ling, the boss of the makeup company was unable to pay the follow-up expenses, and the company closed down.

3. Chris Lee

An article entitled "Chris Lee, Black Product" was circulated on the Internet. According to the article, all the businesses endorsed by Chris Lee suffered huge losses, not only the products could not be sold, but also the brand image suffered a devastating blow. Later, someone claimed to be the manager of a supermarket in the comments. He said that the sales statistics of Coca-Cola found that a large number of Coca-Cola packaged in Chris Lee were unsalable, and retailers also strongly demanded that it be replaced by Coca-Cola packaged in Liu Xiang. Later, Coca-Cola in Li-style packaging disappeared from the shelves of all supermarkets.

It is reported that when Chris Lee was born, the Coca-Cola Company quickly signed her and He Jie. Since then, Coca-Cola has been observing the market's feedback to Chris Lee, and even ventured to hold a big concert for Chris Lee before he released his album. But the market feedback is quite bad, especially for male audiences.

Crest toothpaste endorsed by Chris Lee is also on the sales list? Black? Words come first. Many men said that they used to buy Crest when they bought toothpaste, but they stopped buying it after Chris Lee endorsed it.

In addition, the sales of Shenzhou computer and Amoi mobile phone, led by Chris Lee, continued to decline, while the famous blog? Marketing magician? Is his drought-striken fields also called Li? Product killer? At the same time, he also believes that this is the most serious public relations blunder in the history of Crest and Coca-Cola Company, and the president of China Marketing will pay the price of resignation.

4. Fan Bingbing

In 2006, Fan Bingbing was suddenly attacked by a reporter's camera before boarding the plane. At this time, Fan Bingbing took out his camera and confronted him. Surprisingly, Fan Bingbing had previously accepted Panasonic's endorsement fee of 4 million, and she also gave it to reporters? Fight? The camera is impressively marked? Sony? .

Fan Bingbing lost not only his legendary endorsement fee of 4 million yuan, but even worse, it almost cost Panasonic nearly 100 million yuan. At that time, if Panasonic cancels its endorsement contract with Fan Bingbing, it will need to replace a series of advertising works tailored for Fan Bingbing in advance, including print and TV advertisements. To this end, it is necessary to terminate the previous advertising contracts with various advertising media. As an internationally renowned home appliance brand, the consequences of casually changing its product spokesperson may even seriously affect Panasonic's brand image in the local and even the whole Greater China region. Although this matter was downplayed, there was no further comment, but Panasonic's share price fell by 2.3% within one month of 1 1. I wonder if it was because of Fan Bingbing.

20 10 1 1, Fan Bingbing endorsed slimming products? Qumei? It was recalled because it contained prescription drugs that could cause a heart attack, and Taiji Group, which produced the product, also announced the delisting of Qumei.

5. Tang Guoqiang

CCTV Financial Channel "Consumer Proposition" column broadcasts "3? 15 "Lies in Action" revealed the black hair products of Shanghai Suniantang: the manufacturers of various potions clearly stated that they had never produced such products. In addition, CCTV programs also revealed that Suniantang was called Jiuhuashan two years ago, and the market has been bad. A year ago, it was changed to its current name, and its sales volume was large, because it cost a planning company in Shanghai 3 million to package it as a whole. The spokesperson of its products is Tang Guoqiang, a famous movie star in China.

In addition, in 2004, the advertisement of Beijing Xinxing Hospital endorsed by Tang Guoqiang was frequently broadcast on 20 TV stations nationwide. However, some media alleged that the so-called high curative effect was blown out by hundreds of millions of advertisements.

6. Xiaogang Feng and Xu Fan

In August, 2006, some consumers saw Xiaogang Feng's video advertisement and its promotional materials in a real estate in Beijing. Xiaogang Feng claimed in advertisements and materials. Moon River Castle, Winner's Choice? 、? I can tell you responsibly that what you saw is true? . Encouraged by it, consumers bought a house and found that there were serious quality defects in the house and its supporting facilities, which made consumers unable to live and live normally.

On March 16, 2006, a TV advertisement of antidiarrheal drugs shot by Xiaogang Feng and his wife caused criticism. Xu Fan let Xiaogang Feng guess, the answer is? Diarrhea medicine, and in the stop advertisement of the product, Xiaogang Feng hugged Xu Fan from behind, and the advertisement next to it read:? Our promises are absolutely correct. Remember to use it when you have diarrhea? . ? At present, for this advertisement, some consumers have raised objections to the industrial and commercial departments: Is Xiaogang Feng playing the role of consumers and promoting its functions? ?

7. Zhao Zhongxiang

In February 2009, five ministries and commissions, including the State Administration for Industry and Commerce, issued a notice prohibiting hiring non-professional personnel as guests of medical and health programs, and prohibiting actors and social celebrities from hosting medical and health programs. And hosted by Zhao Zhongxiang? Zhuang Cuba ties? Our TV series belongs to this kind of banned disguised medical advertisement.

In June 2009, Zhao Zhongxiang appeared? Great Wall Linnaoxin Tablet? Tv shopping ads, claiming to be? Military products? Within 5 years, 6 cases of stroke hemiplegia and 3 cases of coronary heart disease are effective. Later, it was criticized by the business Federation as a false advertisement.

8. Hou Yaohua

Hou Yaohua is the artist who has the highest exposure to endorse counterfeit products. In 2009, China Advertising Association declared all the 10 advertisements endorsed by Hou Yaohua illegal. These 10 advertisements are all TV advertisements, including Tianyuan Yake Liquid, Oxabao Capsule, Gastrointestinal Yisheng, Canadian V6 Capsule, Jiaoyan G Protein Capsule, Huangjin No.9, Earl Capsule and Kang Dafu Tea Yu Capsule. Hou Yaohua worked as an artist all his life, but in the end he fell short because of his false endorsement.

9. Degang Guo

Degang Guo, who speaks for the sky-high diet tea, because? Advertising exaggerates? And was complained by consumers, and finally filed a lawsuit. Degang Guo's bust and? Smooth your stomach quickly? Advertising language? Tibetan secret camellia oleifera? It appears on many bus bodies and billboards in Beijing. But the consumer complained that the advertising batch number and hygiene license of this product could not be found in the relevant departments? Black households? That is, it is suspected of publishing illegal advertisements and illegal production. Meanwhile, CCTV 3? 15 party exposure.

10, Jay Chou

Who shines with whom! ? I believe that this slogan shouted by Jay Chou and other stars has been deeply rooted in people's hearts, but some media have exposed it: renhe group subsidiary? Jiangxi Liang Shan Pharmaceutical Co., Ltd. is suspected of manufacturing? Fake drugs? , Jay Chou endorsement of the shiny brand bright pupil soothing eyesight liquid has long cancelled the production batch number.