Different product types and target users. For consumers, the difference between koala sea purchase and vipshop:

1, product types are different: koala products include: mother and baby, beauty, home life, nutrition and health care, global food, clothing bags, digital home appliances and so on. Vipshop will provide all kinds of fashionable clothes, including men's and women's clothes, children's clothes, shoes and accessories.

2. Different target users: Koala Haibao focuses on cross-border e-commerce and provides imported goods, especially handicrafts and household appliances, to consumers around the world. Vipshop is also a cross-border e-commerce, but the target users are domestic consumers, mainly clothing and daily necessities.