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How can graphic design be creative?
Composition is an important means to express the content of a work, and it is the organization way of all design elements in the work. The law of design composition is the unity of opposites, with contrast as the core and harmony as the result.

Composition is always inseparable from contrast, such as guest and host, density, simplicity, truth, vertical and horizontal, etc. The composition of excellent design works is always full of contradictions and makes it harmonious and unified.

The distribution of potential includes not only the distribution of elements, but also the intention to take "potential", just like a battle position. According to the expression of the design theme, the layout guarantees the position of the picture elements and shows the internal relations and spatial changes between the elements. The same situation must have a holistic view, a holistic view.

Composition is full of contradictions, such as subject and object, sparse and dense, virtual and real, balance and change. This should be handled by the principle of unity of opposites. Beauty lies in the whole, and to achieve the integrity of composition, first, we must fully achieve "meaning" and control the picture with "environment"; The second is to deal with the relationship between all the elements on the screen, so that they can be unified in opposition and harmonious as a whole.

As a unified picture, the center must be clear. In all kinds of contradictions (contrast changes), there should be a focus to control the overall situation, which is the center of the picture, that is, the subject. The main body of the picture is the commander-in-chief of composition, which builds the overall situation around the main body and attracts the attention of the main paper. Therefore, we should pay attention to the following points when writing:

1 fixed points. As the selection and determination of the position of the main body of the picture, if it is set at the center of the picture or a certain point on the "cross" line, it will easily produce a dull plane segmentation effect symmetrically, so it is appropriate to set the main body at a certain point where the diagonal line of the picture leaves the intersection point, that is, the position where the general main body is offset.

② The focus of contradiction. The main elements are often placed in the parts with the strongest density contrast, but some parts are quite different. Under such a strong density contrast, the main body will inevitably appear gaps.

③ Complex and simplified handling. The picture elements should be complex and simple, the subject should be complex, and the object should be simple and simple. The purpose is also to highlight the main body and attract the attention of the audience to the main body of the picture.

Designing a composition should not only highlight the subject, but also grasp the dialectical relationship between subject and object. In painting, we should not only highlight the subject, distinguish between primary and secondary, and avoid usurping the role of the master, but also consider expressing the subject in the mutual echo, reflection, contrast and contrast of the subject and object to form a colorful picture. Recommended reading: basic skills of composition! What are the basic composition skills?

Specifically, the so-called "truth" refers to the concreteness and exposure of elements, showing the details, complexity, density and aggregation of elements; The so-called "emptiness" is the fuzziness and vagueness of the elements, which is characterized by simplicity, simplicity, sparseness and dispersion. Of course, the blank is also empty. The application of density can highlight the main body and produce a sense of rhythm. Just like music, it reflects the rhythm of the picture through speed, length and strength, forming a sense of rhythm. At the same time, density also shows the sense of volume, layering and space of elements.

The so-called "interpenetration" is a relationship when elements overlap before and after, and the picture's handling of this situation between elements is called "interpenetration relationship". As the mutual penetration and overlap of picture elements, it itself shows a sense of hierarchy and space. Because of the hidden and inserted elements, the picture has subtle changes and richness.

There are problems of convergence and divergence in composition, which is also the law of composition trend and distribution trend. "Receiving" is introverted, while "releasing" is extroverted. Accepting without accepting is rigid, accepting without accepting is wild. "Gathering" means gathering and gathering, while "scattering" means dissolving and loosening. Dealing with the relationship between gathering and scattering can enhance the visual art effect, help gain motivation and attract the attention of the audience.

Balance is the basis of composition, which can make the picture have a sense of stability and integrity and become an important factor to give people visual beauty; Change refers to breaking stability and balance and creating diversity, thus making the picture vivid, lively and eye-catching. The two are opposite, but they are the same picture, which needs coordination between the two sides to be harmonious. Seek stability from instability and balance from imbalance.

Pay attention to balance and avoid symmetry, because symmetry is absolute balance, which is dull and monotonous. Once this symmetry is broken in composition, the center of gravity of the picture will shift, turning the dull static into dynamic, which is the change brought about by the imbalance of force points. Therefore, it is required to seek a new balance relationship in the change, that is, to pay attention to the balance of the stress points of the picture elements in order to realize the coordination of their internal relations.

Distance and size are not only a matter of perspective, but also a matter of composition. Contrast the size of the elements on the screen to highlight the main body. Generally, the big ones stand out more easily than the small ones. The so-called far means that the elements on the screen are far and near, far and small, and near and big, which is conducive to extending the depth of the screen and enhancing the three-dimensional sense and visual impact of the design works.

Blank, like other modeling factors, is an indispensable part of the whole painting composition.

① Highlight the main body. In order to make the main body of the picture clear and prominent, we can weaken, discard the second element and the background, or even replace it with a large blank. This strong choice makes the subject to be expressed get the most prominent, concentrated and clear visual effect. If you want to cover everything, you will weaken or even cover up the subject, and perfection will be incomplete.

2 blank "Tibetan areas". The concentration, generalization and refinement of the "blank" used in Tibetan areas should be a part of the designer's conception, leaving room and space for the audience to imagine. Everything without painting will be a wonderful place.

(3) The use of blank space can enhance the three-dimensional sense, layering sense and space sense of the picture. In order to solve the perspective contradiction and expression between elements and expand the space of the picture, blank space has become an excellent means.