1
Let the elephant fly
Steven Hoffman
Zhongxin publishing group
Reasons for listing
This is a business guide tailored for entrepreneurs in China, which will help entrepreneurs understand the basic methods and modes of innovation, as well as the entrepreneurial concept of Silicon Valley. Hoffman, the author, often travels between China and the United States, talking with different entrepreneurs, investors and directors of * * *, and has accumulated many first-hand experiences from entrepreneurs in China. In this book, from the staffing of entrepreneurial team to the success or failure of venture financing to the efficient management of the team, from the psychological quality of entrepreneurs to the unique vision of entrepreneurs to the foundation of enterprise survival, the whole process of a company from start-up to stunning to foothold to stability is presented in 360 degrees, which can be described as a practical version of "from 0 to 1".
2
A store that won't disappear
David belle [America]
Zhejiang People Publishing House
Reasons for listing
The first book comprehensively and deeply expounds how e-commerce and physical stores can develop sustainably in the new retail era. Professor Bell took the lead in putting forward a new law of retail gravity through the follow-up study of three start-ups, combined with his years of theoretical research and practice. This book assembles a large number of retail cases and data analysis, and makes bold predictions on the future of retail entities and e-commerce. Online channels are easy to sell and expand; Offline channels are conducive to directly transmitting consumer information to consumers, improving customer loyalty and enhancing corporate reputation. The future retail industry will be a perfect combination of virtual and reality, and the "O+O" model will be a new model in the new retail era in the future, which can create brand-new consumption scenes for customers and provide perfect personalized experience.
three
Three cornerstones of outstanding leaders
Julie Sijo, etc.
Electronic Industry Press
Reasons for listing
A guide to cultivate outstanding leaders and a strategic tool to guide the organization to success. This book provides useful tools and models for readers to use what they have learned to have a constructive and prudent dialogue with others and learn how to become more successful leaders. According to the VAE model, the book is divided into three parts (vision, alliance and implementation), each part has a separate overview, followed by three drivers and a summary. The "driver" is the basic element, which lays the foundation for each step in the process and thus realizes each step. Within each driver, you will find two best practices or specific behaviors that support the driver.
four
reformer
Walter isaacson [America]
Zhongxin publishing group
Reasons for listing
The Innovator is another masterpiece of walter isaacson after the global bestseller The Biography of Jobs. It not only tells the development process of computers and the Internet from scratch, but also deeply digs into the spiritual core of the Internet, and interprets the major theme of "poetic science". In the process of digitalization for nearly 200 years, Isaacson introduced in detail the innovators who integrated science and humanities, starting with Countess Ida lovelace, the first creator of computer programs. These pioneers, hackers, geniuses and entrepreneurs with uninhibited creativity, adhering to the spirit of openness and enjoyment, have achieved a creative leap in science and technology through intergenerational cooperation, and their social and cultural forces have become a solid soil for nourishing innovation. This magnificent picture of innovation in front of us shows the unique temperament of the digital age, that is, the miracle of perfect interweaving of technology and art, which is also the theme pursued by the genius Jobs all his life. Only by understanding the nature of the Internet can we become the next innovator to lead the times.
five
Best working scene
Ron Friedman
Electronic Industry Press
Reasons for listing
Dr. Ron Friedman, a workplace psychologist, reveals the innovative management methods leading modern enterprises and opens a brand-new management model in the Internet age! This book provides insights from office space design to employee motivation to conflict resolution. Small companies can build extraordinary workplaces without the budgets of giants such as Google, Airbnb and Facebook. This book will make more people rush to the workplace they really want in the morning. The distance between Other People's Company and My Company is a book that many people don't want to recommend to others. You can't get such an opinion through other channels.
six
Bright civilization
Gilles Lipowitz base
Citic publishing house
Reasons for listing
In the ultra-modern era, the worship of "lightness" can be seen everywhere. The lightness of consumerism is not shameful, but when it becomes an absolutely dominant and ubiquitous rule of life, it is the shallowness of human beings. Gilles Lipowitz, a French philosopher, analyzed the lightness embodied in the contemporary world from eight aspects: life consumption, slimming health, material science and technology, art, fashion, architectural design, family and sex, politics and thought, which is helpful for us to clearly understand the lightness civilization that is still in its infancy. Bright civilization does not mean a comfortable life; Social and political customs are getting looser and looser, but the thought itself is getting heavier and heavier; Everything becomes lighter and more flexible, but life shows confusion, insecurity and high fragility. True light requires diligence, discipline and courage to endure pain: it lies in strict self-discipline and "dancing with shackles." It is against the agitation and fanaticism of the modern world that we can truly become "light".
seven
Genentech: Legend of Biotechnology Kingdom
Sally Smith Hughes
Renmin University of China Press
Reasons for listing
Genentech, translated from Chinese as Genentech, is the top biotechnology company in the world. The book faithfully introduces the wonderful history of Genentech's ups and downs, as if to bring readers back to that exciting era. Genentech was founded by Robert swanson and biochemist Herbert Boyer. Boyer is an expert in the field of recombinant DNA, while swanson, a promising young man, is an unemployed and impoverished venture capitalist. Swanson's keen business mind and vision, coupled with Boyer's profound professional skills, have made great energy for generate. The establishment of Genentech is considered as the starting point of biotechnology research. After that, many biotechnology companies followed suit and were established one after another. For entrepreneurs in the field of biomedicine, this field is full of attractive opportunities and great challenges. Only by mastering the golden rule of biotechnology innovation balance: respecting the power of science, using mature business skills and protecting your R&D interests at all costs can we benefit mankind and bring great wealth to entrepreneurs.
eight
Market valuation
Shannon Pratt
Machinery industry press
Reasons for listing
Shannon P. Pratt's Valuation of Market Law (the second edition of the original book) provides a large number of effective guides and resources for the effective implementation of market law, including information on the valuation of small and medium-sized enterprises and their applications and case studies, as well as a detailed analysis of the latest development of market law, and:
Analysis of American M&A Cases in Recent 25 Years
Effect quantity analysis of value
Common mistakes in applying market method
Market valuation is a necessary reading for people or employees who own or hold part of the shareholders' rights and interests of small or large enterprises, as well as certified public accountants, appraisers, company executives, intermediaries and venture capitalists who provide valuation consultation. It will tell you how to successfully reach a fair agreement, meet the needs of buyers and sellers, and stand up to the close investigation of relevant parties.
nine
All the way.
Liu Zhize and Zhang
Jinghua Times Wenhua Bookstore
Reasons for listing
This book is not only the growth history of SF, but also the closest personal biography of Wang Wei. Wang Wei's growing experience as a brother of express delivery is described in detail: he founded SF Express, pushed for direct transformation, entered e-commerce, laid out the Internet, cross-border finance, sought listing, and constantly expanded his business map. The success of SF Express in the express delivery industry reflects Wang Wei's extraordinary business wisdom. This book will show readers the wonderful story of Wei Wang, telling how Wei Wang realized his ideal and made SF a respectable enterprise.
10
Growth revolution
Yue,,, etc.
Machinery industry press
Reasons for listing
Growth, innovation, green and development are not only the priorities of politicians, but also the core tasks of entrepreneurs, which are closely related to everyone. This book is informative, with ideas, practices, problems, suggestions, plans and paths. Illustrated by figures and cases, it has pertinence, authority and regularity, and is readable and operable. In particular, it summarizes the growth patterns and laws, and is a reference book and guide book for scientifically positioning individuals, learning advanced culture, developing regional economy and leading enterprises to grow.