What information can be collected?
Explosion/topic selection; Good words and sentences; Wonderful ideas and stories; Useful knowledge and cases; The feeling of an epiphany at ordinary times; Pictures.
Collection channel:
Film and television synthesis: when watching variety shows, TV dramas and movies; Don't just kill time. You can write wonderful sentences, typical stories and interesting ideas and quote them when writing. In particular, variety shows and documentaries are all golden sentence makers, which are worth recording.
Book: How many people are just reading when they are reading? After reading this book, they will think back and forget the content. When reading a book, it is recommended to take some reading notes and record some favorite sentences, useful opinions and knowledge points. After reading a chapter, try to write a review with your own understanding, which can not only practice your hands, but also absorb knowledge points to strengthen your memory.
Subscription number news: various current affairs platforms, including headlines, Baidu, WeChat official accounts, etc. ; When you brush the news, besides reading the content, you should also pay attention to some articles with high reading volume (the reading volume is above 10w+), collect the titles and links of these articles, and analyze two aspects: keywords in the titles and which words attract you to click; The content and structure of the article, why readers are interested in reading; Finally, draw up a title according to the topic and exercise the ability to write a title.
Posting from the same type of account: usually read more articles of the same type of bloggers, and observe which articles you like to write at ordinary times and which topics are read more; Amy uses tables to record the titles and contents of different articles of the same blogger, find out the rules and use them in her own articles.
Various social platforms: including Weibo, Xiaohongshu, Douban and Zhihu. Presumably, most people brush social platforms to pass the boring time; But on these platforms. In fact, there is a lot of useful information, including stories, dry goods, copywriting sentences, opinions and so on. It is also a good writing material to leave a small note when brushing your mobile phone.
Observation and feeling of life: put a notebook or two special memos in your mobile phone to record inspiration, thoughts and observations in your daily life; This kind of inspiration is very precious and often becomes the finishing touch when writing, but it is erratic and flickering; Therefore, writing it down immediately is the most effective method.
Copywriting apps/websites: There are many copywriting websites/apps now, so you can focus on two or two according to your own preferences.
The former can recommend good sentences, search famous sayings, novel excerpts, movie lines and so on every day. Generally, if you see what you like, you will collect one or two sentences; The latter can provide all kinds of homophonic inspiration and make the style of the article more interesting.
Professional websites: including plum blossom net, shell net, etc. Sometimes writing requires professional knowledge. In addition to Baidu, you can also go to professional websites to search for information. Meihua has a large number of brand marketing cases. Com, which can be used as a reference when writing copywriting and scripts. You can also find ideas for your own account operation.
Class summary.
Headline material: Headline, Baidu, Gong Z, Little Red Book, etc.
Golden sentence materials: film and television synthesis, books, sentence control, copywriting dogs, etc.
Topic material: omni-channel;
Viewpoint materials: Weibo, Zhihu, Bi Li, headlines, public Z, etc.
Professional materials: plum blossom net, shell net, etc.
Inspiration category: bring your own notebook/memo.