1 to stimulate customers' interest in buying.
According to customers' interests and seasonal changes, the best-selling goods or new products will be placed in a conspicuous position, which will quickly enhance the taste of the store and let customers have an intuitive understanding of the goods in the store, thus attracting customers' attention and interest in the goods in the store.
2. Enhance customers' purchasing confidence.
Window goods are generally displayed on models, which can help them have a basic understanding of the goods more intuitively, thus enhancing their confidence in buying and making a purchase decision as soon as possible.
3, understand the store activity information
Let customers know the situation of goods for sale in the store in time, such as seasonal price reduction and discount, new product listing and other information.
Four key points in the design of window display case
1, location requirements
The center line of the window transverse degree should be equal to the customer's horizon. In the design of windows, factors such as sealing, dustproof, heat-proof, rain-proof, sun-proof, wind-proof and anti-theft must be considered, and relevant measures should be taken. The location of the window should not affect the appearance of the store, and the design scale of the window building should adapt to the overall size of the store.
2. Product implantation
The goods displayed in the window must be sold in our shop and are the best-selling goods. Seasonal goods displayed in the window must be displayed to customers one month before the arrival of the season, so as to play a role in welcoming the season. When displaying goods, we must first determine the theme. Whether it is a variety of goods or different kinds of goods of the same kind, they should be systematically displayed according to the theme.
3. Color matching
Shop window layout should use less goods as a foil, decoration or bedding, the number of goods should not be too much or too little, in addition to color coordination, the density should be based on the shop window area. Let customers see the whole picture of goods from far to near and from the front. Commodities with business characteristics should be displayed in the most eye-catching window and placed in the most conspicuous position.
Step 4 be decent
Windows should be cleaned frequently and kept clean, especially food windows. Dirty window glass, covered with dust, will leave a bad impression on customers, cause suspicion or disgust of goods, and lose interest in buying.