But for a few people, Taobao is used for panning for gold.
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Tamia Liu, 4 1 year-old, used to be a penniless herdsman and wage earner. Now, she is worth tens of millions and has more than ten suites in China. Like many people in Saks Village, China, he combined local resources and opportunities in the Internet age to achieve a perfect counterattack in life.
In Tianjin, there is a village whose pillar industry is the production of saxophone and other western musical instruments-Sidangkou Village, Caigongzhuang Town, Jinghai District. Only Tmall and Taobao stores have opened more than 100, and most people already have houses and cars. ...
Liu Tao has opened more than 10 online stores. Even in the New Year, he still answers the phone with his left hand, sends WeChat with his right hand, and another mobile phone on the desk keeps ringing. It is hard to imagine that he used to be a cowherd with only three years of primary school.
1998, 2 1 year-old Tamia Liu went to Tianjin to look for job opportunities. It was said that Jinghai Musical Instrument Factory was looking for a job, and he found Sidangkou Village. At that time, Tamia Liu, a small figure, was rejected by several musical instrument factories in succession. After half a year, only one of them agreed to let him try out, on condition that he didn't get paid.
From no salary to the backbone of the production line, Tamia Liu persisted for seven years. Living conditions gradually improved, and Tamia Liu changed from a scrawny trial worker to a potbellied boss. In the poorest days, eating a bowl of Daoxiao Noodles means "improving life" for him.
A worker is polishing the saxophone in an environment full of metal chips and textile fibers.
After working for several years, the factory gave Tamia Liu a part-time sales opportunity. In less than a year, Tamia Liu traveled all over China by train.
In the summer of 39 degrees, he carried three Alexander saxophones for seven stops in the high temperature and finally sold them to a musical instrument store. After one year's sales experience, Tamia Liu got to know dozens of customers all over the country, which also showed him the way to get rich.
The few workers in the village who can play wind instruments will get together in their spare time and play their own instruments.
In 2007, Tamia Liu registered his first musical instrument store "Rotating Notes 2008" in Taobao, which is also the first online shop in Tianjin to operate musical instruments. Standing at the forefront of the e-commerce era, we have accumulated many years of production and sales experience. In the first year, Tamia Liu earned more than 300,000 yuan. That year, Taobao's annual turnover exceeded 40 billion.
Thanks to the Internet, saxophones made in China are produced in Saks Village and sold all over the world.
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For Wu Dawei, Taobao is the starting point of his business. Last July, Wu Dawei, together with Taobao shopkeepers including Sydney, made the 20 17 Forbes China list of 30 elites under the age of 30.
Wu Dawei, who lost 30 pounds in three months and lost weight rapidly, gained a lot of fans, from 800 to nearly 65,438+million, and he became an out-and-out "internet celebrity". Wu Dawei summed up the process of his popularity and used his appeal among fans to embark on the road of Taobao entrepreneurship.
Initially, because of his interest, Wu Dawei opened a second-hand men's clothing store on Taobao when he was 19 years old, and made it a triple crown from scratch. When online celebrity e-commerce flashed frequently in the field of clothing, Wu Dawei began to switch to the field of cosmetics, and his brand became a sideline of the student party.
"Many brands started by online celebrities are related to themselves, and I also chose the field of skin care. Because I found that many people who pay attention to me are high school students or college students, and they are all at the stage of reading. They want to use good skin care products, but the prices of those skin care products are very high. At that time, I wanted to develop products that college students could use but had good performance. " This is the original intention of Wu Dawei.
20 13 opened its own Taobao shop, and its products include skin care products and make-up. In the same year, it won the top 100 of Taobao shop popularity list, ranking 69th in the same industry. Last year, the annual sales of Wu Dawei Taobao Store exceeded 100 million yuan, and its operating income increased by over 50% for three consecutive years. Last year's sales on the day of the Double Eleven were 23 million. At present, the user repurchase rate is 60%.
On Taobao and his own Weibo, you can see Wu Dawei's new short videos, skin care videos, funny videos and gift-giving videos.
Mobile Internet has changed the whole information transmission mode and brand birth mode, and more and more network celebrities and personal brands have appeared. , Sydney, Zhang, Wu Dawei, the traffic of Taobao shops of these online celebrities is amazing. Young people who choose to start a business are more likely to seize this opportunity. Taobao and Tmall platforms have given countless people opportunities and choices.
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Of course, some people don't open stores or make brands, and their role is more like the media between Taobao and consumers. Earn commission by buying a certain kind of specific goods on platforms such as Taobao Live.
In Sihui Jade Wholesale Market in Zhaoqing, Guangdong Province, during the day, hundreds of anchors held live broadcast stations, constantly shuttling through major markets for live broadcast, showing the jade products of more than 800 shopkeepers. Wu, who used to run a jade shop, decided to change careers. It turns out that the four of them jointly run a booth. Because the situation of Taobao live broadcast became more and more popular, they thought twice and decided to give it a try.
"Living is not to see your face, it's no use being handsome. The key depends on the material of jade and the level of your bargaining, so you have to understand the goods. " Wu hit the nail on the head. But for him, there is too little powder at present, and it is still in the stage of "raising powder". First, he chose jade according to his own eyes and showed it to fans.
In addition to choice, how to bargain is an ability. Bargaining ability is the "barrier" of anchor competition. "The trust of fans in you comes from whether you accurately control the price. If the price is accurate, the next time a fan buys a quality product, he will naturally rest assured of you. "As a result, the profit margin of most shippers has dropped from 50% to 10%. In the eyes of shippers, with Taobao live broadcast, the jade market has become more transparent. " According to the previous model, business will only get worse and worse. In the future, only by taking the quantity can there be a way out. "The shipper Wang Yanfei said.
Whether as a sales or entrepreneurial platform, the rise of e-commerce, the existence of Taobao has opened a great world for many products that were originally sold offline. Online shopping has become an indispensable part of people's lives in modern society.
Some people "chop hands" in Taobao, and some people make money in Taobao. The hand you chopped out is "Avalokitesvara with a Thousand Hands", which is their gold-seeking wisdom.