phenomenon
"Video" is varied and has a unique taste.
Holding a knife, scraping a complete piece of soap into small pieces or crumbs, depending on the texture of the soap, every scraping will make a silky or crisp sound ... Kyle Lin, a 27-year-old white-collar worker, watches several such "soap scraping" videos every night before going to bed.
"I can't stop at a glance. Sometimes it's midnight before you know it. Can't say I like it. I just feel very decompressed. I don't want to watch anything while watching the video. Time flies. " Jeremy Lin described his feelings like this.
Marco Lin, who works in an Internet company, said that the "intense" workplace life has brought her great pressure. In daily life, from whether to stay in Beijing, my parents urged me to get married, to the contradiction with my roommate due to living habits. "All kinds of pressures sometimes make me breathless."
The "decompression video" inadvertently printed seems to have opened a "decompression valve" for Kyle Lin's life. Not only the video of shaving soap, but also she likes to watch "Shaving Cattle's Feet". The staff cut off the cuticle of the injured and rotten cow's hoof with tools such as pulverizer and hoof trimmer, and then bandaged the wound with medicine. "After reading it, I feel very comfortable, as if my body and mind have also been' repaired'." Jeremy Lin said.
There are not a few young people like Jeremy Lin who like to watch this kind of "decompression video". During the interview, the reporter found that on the video platform, the video of "scraping soap" can reach one million, and the video collection of "trimming cattle hooves" has reached 740 million.
According to the statistics of big data, the mainstream decompression videos can be divided into destructive ones characterized by cutting, pinching, tearing, scraping, squeezing, ironing, pushing and pressing, and interesting ones characterized by stop-motion animation and large-scale devices, while videos with the effect of decompression by the way mainly focus on labor production, such as washing carpets, repairing hooves and repairing cosmetics. "Industrial production" mainly focuses on machine tool cutting and various assembly lines ... On a certain platform, the search behavior related to decompression peaks from 1 1 in the evening to 1 in the morning. Among the people searching for decompressed videos, "post-00", "post-90" and "post-80" account for * *.
condition
Novelty experience attracts more traffic
In recent years, "how to decompress" has gradually become a realizable way from a personal self-adjustment way, and many creators of "decompressing videos" have emerged. Among them, some creators first decompress by watching "decompression video", and then begin to try their own creation.
Soap scraping blogger chubby hand, primary school teacher, "baby mother" of two children. The pressure of daily work and parenting makes her like watching some soap-scraping videos in the middle of the night to relieve stress. 20 18 the more she watched it, the more itchy she became, and she began to try to "shave soap" herself, and the result was out of control. "At that time, there were not many' soap-scraping bloggers' in China. After I sent some videos, I attracted many fans, commented that it would be very cool to watch, and often urged me to update. " "Little Fat Hand" said that she didn't work for a while because of family reasons. By 202 1 when she became a "soap scraping blogger" again, there were more and more similar creators on various platforms, and the "soap scraping circle" was already "involuted".
Because of the busy daily life and limited investment time, "Little Fat Hand" only shares "shaving soap" as a hobby to fans, and doesn't care much about income. "Many other bloggers not only collect soaps of various colors, shapes and textures everywhere, but also make various patterns such as soap rolls, soap balls and starch sequined soap boxes to bring more novel experiences to everyone. Whoever has more creativity will naturally attract more fans and traffic." "Xiao pang held out his hand and said.
"Post-95" bear is a "tape ball decompression blogger". It is a unique way to wrap the ball with a special ball wrapping tape, and then cut it slowly layer by layer with a knife, making a "hissing" sound of cutting the ball. It is this unique way that Xiao Xiong has gained nearly 60,000 fans on the video platform, and earned income far beyond his work.
Xiao Xiong played more than 7 million videos, so she earned nearly 1 000 yuan, far exceeding the income from her own work. "I originally wanted to do sideline business because of my hobby. I didn't expect sideline business to earn more than full-time." Xiao Xiong said that she now makes money mainly through the creative incentives of video platforms. "The more videos are played, the more comments, the more likes, the higher the income, and the more exposure the platform gives." Last year, when Xiao Xiong started to contribute to the video platform, the broadcast volume of 10000 earned 10 yuan, and videos with hundreds of thousands of daily broadcasts usually earned several hundred yuan.
Want to get a higher broadcast volume, it means more efforts. In order to satisfy the fans with higher and higher tastes, Xiao Xiong once spent two months making a tape ball with a circumference of 45 cm with more than 30 rolls of tape, and as a result, his fingers got tenosynovitis. Every time she makes a work, she also needs to pay attention to all aspects: "What color each layer should be wrapped, what it will look like after cutting, how thick it should be rolled, and what filler to put in it will be designed in advance, and what ideas will be quickly recorded in the memo every day to avoid exhaustion of inspiration." Xiao Xiong said that in order to make video works continuously, she basically spends one or two hours "rolling the ball" every night.
In addition to direct realization through video traffic, there are also ways to make "decompressed videos", such as selling goods, broadcasting live and receiving advertising services through the commodity window hanging on the home page of the account. As a prolific creator of "Tape Ball Decompression Circle", Xiao Xiong has also received advertising invitations from businesses such as skin care products. "But I think they are all' three noes' products, and I don't want to bring goods irresponsibly in order to make money."
In addition to making money by creating videos, Xiao Xiong has now opened his own online shop on the e-commerce platform, specializing in making roller tapes. On average, there will be forty or fifty orders a day, and when he was new, there will be about 200 orders a day. "Most of the people who come to buy are fans who like to watch these decompressed videos and want to try them themselves." With this, the bear can earn four or five thousand a month.
Although it can be achieved by "decompressing the video", some creators admit that it is still difficult to make the input and income of the video directly proportional. "Even the simplest' scraping soap', a piece of soft soap just bought, needs to be dried if it wants to scrape a crisp sound, and the drying time should be at least 4 months. The bigger the soap bar, the longer the drying time. Soap weighing more than100g needs to be dried for at least half a year, and the time cost is also high. " "Little fat hand" said.
fathom the cause (of)
Alternative experience has a decompression effect.
"Decompression video" is so popular, can it really be decompressed?
Professor Lin Chun, deputy director of the Working Committee of Psychological Counselors of the Chinese Psychological Association, explained that from a psychological point of view, people are highly focused and immersed in situations when watching such videos. With the activities of the characters in the video, I feel a sense of control, rhythm and accomplishment. This kind of alternative experience can make people relax, feel happy and have a decompression effect. "In other words, seeing it is experiencing it."
"Generally speaking,' decompressed videos' can be divided into two categories:' destructive' and' restorative', and the psychological mechanisms brought by these two types of videos are not the same." Lin Chun analyzed that "destructive" videos can replace sexual assault, make people relax, reduce anger and relieve anxiety. Scrape soap, cut balls, pinch mucus, etc. It is like decompressing activities that can be experienced in museums, such as throwing plates and punching, which directly destroys the "dam" in the heart, allowing emotions to pour out instantly and eliminating stress.
On the whole, the results of the activities of "repairing" and "decompressing videos" are neat, orderly, perfect and pleasing to the eye. It is more like repairing and sorting, restoring the disordered state to a relatively normal and orderly state, and bringing visual pleasure to the audience. "From the psychological mechanism, these repair actions allow the brain to connect these sensory information, form a stable and predictable sense of order and control, and offset the anxiety and pressure brought by the unexpected audience, thus achieving the effect of decompression." Lin Chun said.
visual angle
Decompression varies from person to person.
"Although decompressing video does have a decompression effect, it is only effective for a short time, and the effect of decompressing video varies from person to person. The same decompression video will make some people feel carefree, but others feel uncomfortable. Therefore, if the stressors in real life are not removed, or individuals lack the skills to cope with stress, the pressure will' just frown and go straight to the heart'. " Lin Chun said.
The essence of stress is the individual's awareness of physical and environmental changes and the resulting physiological and psychological reactions. Appropriate stress will stimulate people's vitality and potential, which is conducive to individual development. However, if the stress exceeds the individual's coping ability, or continues to face the pressure, it will have a negative or even destructive impact on people's physiological, psychological and social functions.
"Therefore, young people need scientific decompression methods, such as staying away from stressors, talking with people, outdoor activities, adjusting their cognition, and learning to use some emotional management skills. If stress causes serious physical and mental problems and you are unable to relieve it yourself, you can turn to a psychological consultant. " Lin Chun suggested.
Photo courtesy of respondents